Pr campaign

Marketing

How to Align Your PR and Marketing Strategies to Get More Out of Both

A collaborative approach that acknowledges the distinct roles and perspectives of marketing and PR professionals can be a force multiplier.

By Jason Simms
Operations & Logistics

4 Reasons Your PR Campaign Isn't Driving Sales — and How to Fix Them

Media coverage can be lucrative, but you need to employ the right strategies.

Operations & Logistics

The Success of Your PR Campaign Depends on These 3 Essential Elements

A successful PR campaign requires these three critical ingredients to ensure you're on the right path to success.