Greater San Francisco isn't overrated, just overpriced. It pays to consider starting up where necessities, from housing to talent, haven't already been bid up to the stratosphere.
It comes down to diversity.
Affordability, nice people and business-friendly government are only some of the reasons to move south. Awesome barbecue is another.
Quality of life and community connections matter more than the quantity of new companies in a given city, according to the study.