social influencers

Influencer Marketing Isn't Just for Fashion, Beauty and Food Anymore.

No wonder financial brands want in: Influencer marketing experienced a 198 percent increase last year alone.

Kamiu Lee

Beware of Relying on Fake Social Media Followers. Ever Heard of 'Shadowbanning'?

It's scarily easy to grow your numbers rapidly if you're willing to resort to fake traffic. But if you do, brace yourself for the consequences.

Matt Smith

The 5 Biggest Influencer Marketing Myths That Won't Die

No, influencer marketing doesn't have to be expensive. And,no, you needn't always compensate influencers.

Sujan Patel

How Your Business Can Benefit From Micro-Influencer Marketing

Imagine your BFF sharing information about her favorite new product. A micro-influencer has the same impact.

Simon Moss

6 Secrets to Getting a Social Influencer's Attention

Tip: Get your foot in the door before asking for any big favors.

Jayson DeMers

Don't Waste Your Budget on a Social Influencer -- Use Data Instead

A data-driven strategy teaches a business about its customers' motivations and interests, helping it build an engaged community.

Deren Baker