social influencers

Social Media

How ChatGPT Will Dramatically Change the Influencer Space

ChatGPT is set to revolutionize the influencer space in the next 12 months and beyond by enabling influencers to create more targeted, personalized and authentic content, improving engagement

Social Media

If You Have Something to Sell, Why Not Become a Social Influencer?

With this offer, take your first step toward influencer status.

Marketing

Rise of 3 New Marketing Ambits that CMOs Can't Afford to Miss

It is importaint to engage with micro-influencers to develop brand loyalty amongst a large swathe of customers, and avoid the pitfalls of a paid relationship, with a limited selection of influencers

Marketing

'Fyre' Danger! 7 Ways Influencers, Brands and Agencies Can Avoid Getting Burned for Not Disclosing Endorsements

Is your company promoting itself via influencers? Tread very, very carefully. The FTC is watching.

Marketing

5 Psychological Reasons 'Social Proof' Beats Everything Else in Marketing

You've heard of 'social proof' before, right? If not, read up -- your brand's target audience craves it.

Marketing

Influencer Marketing Isn't Just for Fashion, Beauty and Food Anymore.

No wonder financial brands want in: Influencer marketing experienced a 198 percent increase last year alone.

Social Media

Beware of Relying on Fake Social Media Followers. Ever Heard of 'Shadowbanning'?

It's scarily easy to grow your numbers rapidly if you're willing to resort to fake traffic. But if you do, brace yourself for the consequences.

Social Media

3 Ways Millennials Are Leveraging Social Influence for Social Good

How you can use your platform to make a difference.

Marketing

The 5 Biggest Influencer Marketing Myths That Won't Die

No, influencer marketing doesn't have to be expensive. And,no, you needn't always compensate influencers.

Marketing

How Your Business Can Benefit From Micro-Influencer Marketing

Imagine your BFF sharing information about her favorite new product. A micro-influencer has the same impact.

Social Media

6 Secrets to Getting a Social Influencer's Attention

Tip: Get your foot in the door before asking for any big favors.

Marketing

Don't Waste Your Budget on a Social Influencer -- Use Data Instead

A data-driven strategy teaches a business about its customers' motivations and interests, helping it build an engaged community.