Beware of Relying on Fake Social Media Followers. Ever Heard of 'Shadowbanning'?
It's scarily easy to grow your numbers rapidly if you're willing to resort to fake traffic. But if you do, brace yourself for the consequences.
3 Ways Millennials Are Leveraging Social Influence for Social Good
How you can use your platform to make a difference.
The 5 Biggest Influencer Marketing Myths That Won't Die
No, influencer marketing doesn't have to be expensive. And,no, you needn't always compensate influencers.
How Your Business Can Benefit From Micro-Influencer Marketing
Imagine your BFF sharing information about her favorite new product. A micro-influencer has the same impact.
6 Secrets to Getting a Social Influencer's Attention
Tip: Get your foot in the door before asking for any big favors.
Don't Waste Your Budget on a Social Influencer -- Use Data Instead
A data-driven strategy teaches a business about its customers' motivations and interests, helping it build an engaged community.