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social media campaign

3 Strategies to Nail Before You Launch Your Social-Media Campaign
Social Media Marketing

3 Strategies to Nail Before You Launch Your Social-Media Campaign

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.
Susan Solovic | 3 min read
5 Tips for Running Your Best Social Media Campaign Ever

5 Tips for Running Your Best Social Media Campaign Ever

Follow these strategies, engage with your customers and you are bound to succeed.
Juliet Carnoy | 3 min read
Social Influencers Take on HIV and AIDS on World AIDS Day

Social Influencers Take on HIV and AIDS on World AIDS Day

A new social-hashtag campaign calls on everyone to demand that governments find a way to provide the resources to allow treatment for all those infected with AIDS.
Cynthia Johnson | 4 min read