Bill Roth
Bill is President of NCCT , a consulting firm that helps companies grow green revenues. His newest book, The Secret Green Sauce ,profiles best practices being used by successful green businesses. Hehas previously held roles as Sr. Vice President of PG&E EnergyServices, President of Cleantech America (a solar power plantdevelopment company) and COO of Texaco Ovonics Hydrogen Solutions(which launched the first hydrogen-fueled Prius).
Rothis also a nationally recognized expert in pricing strategies with aprincipal focus upon Real Time Pricing. In addition to participating inthe launch of the first hydrogen-fueled Prius, he has held executiveleadership positions as senior vice president of marketing and saleswith PG&E Energy Services, as COO of Texaco Ovonics HydrogenSolutions and president of Cleantech America, a developer of solarpower plants.
The Intersection of Awareness and New Media
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How alligning value with values can win sales in the office supply industryTop Consumer Groups Turn to Sustainability
Boost revenue by going green and targeting the youth, women and CEOs.Hotel Industry Embraces Green Revolution
Hotels are taking advantage of consumers' desire for eco-friendly vacation options.Employ Green Biz Practices Now
Lessons in sustainability from eco-friendly building expert David Gottfried.Add Some Green to Your Inventory
One store owner says it's a way to offer products and service big-box stores can't compete with. Customers will take notice.In Beverage Industry, Sustainability Sells
When it comes to our drinks, green isn't just for tea anymore. Break into the beverage industry and find success in going green--from the ground (water) up.Sustainability Emerges as a Business Model
These two entrepreneurs have learned the cost savings and competitive advantages of going green. Learn how you can be a green entrepreneur in your industry.The World Awaits Your Green Business
Learn which industries the West Coast Green Conference recommends are ready for your green idea.It Pays to Go Green in a Down Economy
Learn why even in this economy you can't afford not to implement green practices in your business.Creating a Green Office
Think in terms of financial payback when considering and implementing your eco-friendly office.Avoid Greenwashing Your Business
Sincerity leads to success in the emerging world of green marketing.On Empty and (Almost) Out of Time
How entrepreneurs can spearhead the green economic revolution.Green Innovations Revolutionize Construction
A Bay Area company demonstrates how the building industry can be a leader in sustainability.A Profitable Helping of Sustainability
A 5-step certification process can make restaurants greener and more appealing to target consumers.Restaurants Produce Green Profits
Any business can benefit from these strategies that appeal to consumers who want to support green operationsThe Green Economic Revolution
No matter what business you're in, going green is one of the best ways to grow revenues and save money.Most Popular
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