Bill is President of NCCT , a consulting firm that helps companies grow green revenues. His newest book, The Secret Green Sauce ,profiles best practices being used by successful green businesses. Hehas previously held roles as Sr. Vice President of PG&E EnergyServices, President of Cleantech America (a solar power plantdevelopment company) and COO of Texaco Ovonics Hydrogen Solutions(which launched the first hydrogen-fueled Prius).
Rothis also a nationally recognized expert in pricing strategies with aprincipal focus upon Real Time Pricing. In addition to participating inthe launch of the first hydrogen-fueled Prius, he has held executiveleadership positions as senior vice president of marketing and saleswith PG&E Energy Services, as COO of Texaco Ovonics HydrogenSolutions and president of Cleantech America, a developer of solarpower plants.