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Author and Owner of Simpson Direct, Inc.
Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years. Simpson is the owner of
Simpson Direct Inc., a Grants Pass, Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail. He is the co-author with Dan S. Kennedy of The Direct Mail Solution, available from EntrepreneurBookstore.com. He blogs at simpson-direct.com/posts.
When you look at how much a customer is worth, you need to focus on more than a single purchase.
It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon.
Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success.
Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
Find out exactly what steps to take and in what order so that your campaign will go off without a hitch.
Using these two reports will help you get the most deductions from your list broker.
Find out how merge purge and data hygiene can increase your sales and save you thousands of dollars.
If you track your campaigns properly--and follow up on what you learn--your business will blossom.
After you've completed a few successful direct mail campaigns, use these four methods to build your sales.
A direct mail expert explains exactly what types of mailing lists are out there and how to choose the best ones.
Starting a Business
Getting direct mail prospects to visit your site isn't hard if you follow this direct mail expert's advice.
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