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Craig Simpson

Craig Simpson

Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years. Simpson is the owner of Simpson Direct Inc., a Grants Pass, Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail. He is the co-author with Dan S. Kennedy of The Direct Mail Solution, available from EntrepreneurBookstore.com.

11 Recent Stories

19 Steps to a Successful Direct Mail Campaign Timeline

19 Steps to a Successful Direct Mail Campaign Timeline

Find out exactly what steps to take and in what order so that your campaign will go off without a hitch.
April 2, 2014 in Marketing Ideas
Two Essential Direct Mail Reports That Will Save You Thousands

Two Essential Direct Mail Reports That Will Save You Thousands

Using these two reports will help you get the most deductions from your list broker.
March 26, 2014 in Marketing Ideas
Cleaning Up Your Mailing List

Cleaning Up Your Mailing List

Find out how merge purge and data hygiene can increase your sales and save you thousands of dollars.
March 18, 2014 in Marketing Ideas
Tracking Your Direct Mail Campaigns

Tracking Your Direct Mail Campaigns

If you track your campaigns properly--and follow up on what you learn--your business will blossom.
March 11, 2014 in Marketing Ideas
4 Ways to Increase Your Direct Mail Sales

4 Ways to Increase Your Direct Mail Sales

After you've completed a few successful direct mail campaigns, use these four methods to build your sales.
March 5, 2014 in Marketing
How to Find the Right Mailing List

How to Find the Right Mailing List

A direct mail expert explains exactly what types of mailing lists are out there and how to choose the best ones.
February 26, 2014 in Marketing
6 Tips for Creating an Effective Internet Direct Mail Campaign

6 Tips for Creating an Effective Internet Direct Mail Campaign

Getting direct mail prospects to visit your site isn't hard if you follow this direct mail expert's advice.
February 18, 2014 in Starting a Business
How to Choose the Best Printer for Your Direct Mail Campaign

How to Choose the Best Printer for Your Direct Mail Campaign

These tips can help you choose the printer whose product and service will meet your needs.
February 12, 2014 in Starting a Business
6 Attention-Grabbing Direct Mail Designs

6 Attention-Grabbing Direct Mail Designs

When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
February 4, 2014 in Marketing Basics
5 Tips for Producing Direct Mail Copy That Sells

5 Tips for Producing Direct Mail Copy That Sells

These strategies will help you craft a direct mail piece that will connect with your customer.
January 29, 2014 in Marketing Basics
The 5 Key Elements of a Great Direct Mail Sales Piece

The 5 Key Elements of a Great Direct Mail Sales Piece

If you're new to direct mail, these 5 tips can help you create a sales piece that attracts a buying audience.
January 22, 2014 in Starting a Business