Craig Simpson

Craig Simpson

Author and Owner of Simpson Direct, Inc.

Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years. Simpson is the owner of Simpson Direct Inc., a Grants Pass, Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail. He is the co-author with Dan S. Kennedy of The Direct Mail Solution, available from EntrepreneurBookstore.com.

From Craig Simpson

12 Recent Stories

5 Elements of an Irresistible Call to Action
Marketing

5 Elements of an Irresistible Call to Action

Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
19 Steps to a Successful Direct Mail Campaign Timeline
Marketing Ideas

19 Steps to a Successful Direct Mail Campaign Timeline

Find out exactly what steps to take and in what order so that your campaign will go off without a hitch.
Two Essential Direct Mail Reports That Will Save You Thousands
Marketing Ideas

Two Essential Direct Mail Reports That Will Save You Thousands

Using these two reports will help you get the most deductions from your list broker.
Cleaning Up Your Mailing List
Marketing Ideas

Cleaning Up Your Mailing List

Find out how merge purge and data hygiene can increase your sales and save you thousands of dollars.
Tracking Your Direct Mail Campaigns
Marketing Ideas

Tracking Your Direct Mail Campaigns

If you track your campaigns properly--and follow up on what you learn--your business will blossom.
4 Ways to Increase Your Direct Mail Sales
Marketing

4 Ways to Increase Your Direct Mail Sales

After you've completed a few successful direct mail campaigns, use these four methods to build your sales.
How to Find the Right Mailing List
Marketing

How to Find the Right Mailing List

A direct mail expert explains exactly what types of mailing lists are out there and how to choose the best ones.
6 Tips for Creating an Effective Internet Direct Mail Campaign
Starting a Business

6 Tips for Creating an Effective Internet Direct Mail Campaign

Getting direct mail prospects to visit your site isn't hard if you follow this direct mail expert's advice.
How to Choose the Best Printer for Your Direct Mail Campaign
Starting a Business

How to Choose the Best Printer for Your Direct Mail Campaign

These tips can help you choose the printer whose product and service will meet your needs.
6 Attention-Grabbing Direct Mail Designs
Marketing Basics

6 Attention-Grabbing Direct Mail Designs

When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
5 Tips for Producing Direct Mail Copy That Sells
Marketing Basics

5 Tips for Producing Direct Mail Copy That Sells

These strategies will help you craft a direct mail piece that will connect with your customer.
The 5 Key Elements of a Great Direct Mail Sales Piece
Starting a Business

The 5 Key Elements of a Great Direct Mail Sales Piece

If you're new to direct mail, these 5 tips can help you create a sales piece that attracts a buying audience.

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