President of Broadsuite
Dan Newman is the president of
where he works side by side with brands big and small to help them be found, seen and heard in a cluttered digital world. He is also the author of two books, is a business professor and a huge fan of watching his daughters play soccer.
Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
The consumer era is upon us and customer-centricity is the new black when it comes to marketing, so how can we measure the return on investment?
To increase your customer retention rate, you need to give people a reason to return to your business. Here is how.
Data solutions that track employee engagement, satisfaction, and retention are key to the future of building and sustaining a happy and motivated workforce.
From content distribution to social listening, here are the apps marketers need to be using right now.
With apps like Meerkat and Periscope recently making their debut, giant publishers are looking to real-time engatement with their digitial communities in the form of video streaming.
Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.
Big data doesn't have to be scary; businesses just need to ask the right questions.
This technique can help quell upset customers and hopefully put a stop to broadcasting their dissatifaction.
Here are some pointers on how to execute your digital-marketing strategy in a successful manner.
Besides uncovering interesting and relevant information chosen by the person, podcasts are an easily consumable content format, and it doesn't require a person's undivided attention like video or text-based content does.
Despite the coming changes, there are tools that have had a great impact on business and hold great promise for the future.
A great website not only pulls organic traffic, but helps to turn that traffic into a steady stream of long-term customers -- the ultimate goal of inbound efforts.
When there are thousands of brands vying for attention, resorting to same old marketing tactics hardly cuts the mustard.
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© 2015 Entrepreneur Media, Inc.