President of Broadsuite
Dan Newman is the president of
where he works side by side with brands big and small to help them be found, seen and heard in a cluttered digital world. He is also the author of two books, is a business professor and a huge fan of watching his daughters play soccer.
Creating a one-to-one experience is the key to any omni-channel marketing approach. These four tips will help you jumpstart your own omni-channel marketing strategy.
Are B2B buyers emotionless? Studies say no. Here's how you can make your B2B marketing more human, and better connect with your customers.
Millennials are a hot marketing topic today, but it's a big mistake to see them as homogeneous. Here's why.
For marketing to be effective, businesses need to befriend data and ensure they are measuring the right metrics for their business.
Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
The consumer era is upon us and customer-centricity is the new black when it comes to marketing, so how can we measure the return on investment?
To increase your customer retention rate, you need to give people a reason to return to your business. Here is how.
Data solutions that track employee engagement, satisfaction, and retention are key to the future of building and sustaining a happy and motivated workforce.
From content distribution to social listening, here are the apps marketers need to be using right now.
With apps like Meerkat and Periscope recently making their debut, giant publishers are looking to real-time engatement with their digitial communities in the form of video streaming.
Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.
Big data doesn't have to be scary; businesses just need to ask the right questions.
This technique can help quell upset customers and hopefully put a stop to broadcasting their dissatifaction.
Here are some pointers on how to execute your digital-marketing strategy in a successful manner.
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© 2015 Entrepreneur Media, Inc.