Dan Newman

Dan Newman

President of Broadsuite
Dan Newman is the president of Broadsuite  where he works side by side with brands big and small to help them be found, seen and heard in a cluttered digital world. He is also the author of two books, is a business professor and a huge fan of watching his daughters play soccer. 
To See Results, Entrepreneurs Must Choose the Right Marketing Metrics
Marketing

To See Results, Entrepreneurs Must Choose the Right Marketing Metrics

For marketing to be effective, businesses need to befriend data and ensure they are measuring the right metrics for their business.
We Know You Love Our Product: We Can See It in Your Face
Marketing

We Know You Love Our Product: We Can See It in Your Face

Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy
Marketing Strategies

Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy

The consumer era is upon us and customer-centricity is the new black when it comes to marketing, so how can we measure the return on investment?
How to Get Customers to Keep Coming Back
Customer Loyalty

How to Get Customers to Keep Coming Back

To increase your customer retention rate, you need to give people a reason to return to your business. Here is how.
How Companies Can Apply Big Data to Engage Employees
Big Data

How Companies Can Apply Big Data to Engage Employees

Data solutions that track employee engagement, satisfaction, and retention are key to the future of building and sustaining a happy and motivated workforce.
Here Are 12 Must-Use Apps for Marketers
Marketing

Here Are 12 Must-Use Apps for Marketers

From content distribution to social listening, here are the apps marketers need to be using right now.
Real-Time Video Streaming on Social Media Is Driving the Publishing Craze
Streaming

Real-Time Video Streaming on Social Media Is Driving the Publishing Craze

With apps like Meerkat and Periscope recently making their debut, giant publishers are looking to real-time engatement with their digitial communities in the form of video streaming.
Should ROI Be Attached to Every Marketing Activity?
Marketing

Should ROI Be Attached to Every Marketing Activity?

Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.
Looking to Use Big Data? Ask These 4 Questions.
Big Data

Looking to Use Big Data? Ask These 4 Questions.

Big data doesn't have to be scary; businesses just need to ask the right questions.
Here's a New Way to Deal With Angry Online Customers
Customer Service

Here's a New Way to Deal With Angry Online Customers

This technique can help quell upset customers and hopefully put a stop to broadcasting their dissatifaction.
The Mistakes Digital Marketers Make and How to Fix Them
Online Marketing

The Mistakes Digital Marketers Make and How to Fix Them

Here are some pointers on how to execute your digital-marketing strategy in a successful manner.
5 Reasons Your Small Business Should Start a Podcast Today
Podcasts

5 Reasons Your Small Business Should Start a Podcast Today

Besides uncovering interesting and relevant information chosen by the person, podcasts are an easily consumable content format, and it doesn't require a person's undivided attention like video or text-based content does.
4 Technologies That Have Changed Business Forever
Technology

4 Technologies That Have Changed Business Forever

Despite the coming changes, there are tools that have had a great impact on business and hold great promise for the future.
Want Inbound Leads? Here Are 5 Things You Must Do to Your Website.
Inbound marketing

Want Inbound Leads? Here Are 5 Things You Must Do to Your Website.

A great website not only pulls organic traffic, but helps to turn that traffic into a steady stream of long-term customers -- the ultimate goal of inbound efforts.