Dorie Clark

Dorie Clark

Speaker, Marketing Strategist, Professor

Dorie Clark is a marketing strategist and professional speaker who teaches at Duke University’s Fuqua School of Business. She is the author of Reinventing You: Define Your Brand, Imagine Your Future. 

What to Do When a Prospect Is Blowing You Off
Finding Prospects

What to Do When a Prospect Is Blowing You Off

If we're going to succeed as entrepreneurs, it's essential to figure out what's going on, address her concerns and either make a deal or cut your losses.
To Stay Afloat, Focus on the Next Wave
Strategy

To Stay Afloat, Focus on the Next Wave

To make it in the world of startups, entrepreneurs just can't focus on the day-to-day tasks of running a business. They need to always be thinking about the future.
The 3 Ways Entrepreneurs Fail at Personal Branding
Personal Branding

The 3 Ways Entrepreneurs Fail at Personal Branding

While personal branding can help drive a company's success, too often entrepreneurs either ignore the strategy or screw up the execution.
Holiday Shopping for an Entrepreneur? Follow These Do's and Don'ts
Holiday Shopping

Holiday Shopping for an Entrepreneur? Follow These Do's and Don'ts

Don't waste your money or effort on gifts that will only frustrate your entrepreneur.
How to Make Someone Want to Do Business With You
Finding Customers

How to Make Someone Want to Do Business With You

Here's how to attract customers, so your sales process becomes as simple as saying 'yes' when they beg to hire you.
How to Be Productive and Still Have a Fun Weekend
Productivity

How to Be Productive and Still Have a Fun Weekend

Most entrepreneurs simply don't have time to check out for 48 straight hours each week. Here's how to have fun, get refreshed and also be productive during the weekend.
4 Tricks to Remaining Upbeat When Times Are Tough
Optimism

4 Tricks to Remaining Upbeat When Times Are Tough

Entrepreneurship can put us on an emotional rollercoaster, zooming from self-congratulation to self-doubt in minutes. Here is how to achieve a positive inner attitude.
What to Do When You Lose a Client
Customers

What to Do When You Lose a Client

Losing a client is a disappointment. But it can also be a growth opportunity if you truly listen, learn, and embrace the new possibilities that present themselves.
Torn? What to Do When You Have No Idea What to Do.
How To

Torn? What to Do When You Have No Idea What to Do.

While entrepreneurship is an exciting adventure, it at times can be confusing. If you have no idea what to do, try these things and see if they can help you get unstuck.
How to Determine What You Should Charge Customers
Billing

How to Determine What You Should Charge Customers

Ask these five questions to get a better sense of how much you should be charging.
3 Mistakes to Avoid When Working With a Virtual Assistant
Virtual Assistant

3 Mistakes to Avoid When Working With a Virtual Assistant

Even though virtual assistants are meant to make an entrepreneur's life easier, founders can make mistakes working with them -- causing more headaches than good.
Should You Self-Publish or Commercially Publish Your Book?
Books

Should You Self-Publish or Commercially Publish Your Book?

Many entrepreneurs recognize that publishing a book can help drive business. But the decision about whether to publish on your own or try to get a deal with a mainstream publishing house depends on your business goals.
How to Strike Up a Sales Conversation With Someone You Know
Sales

How to Strike Up a Sales Conversation With Someone You Know

As entrepreneurs, we all know people who could benefit from our professional assistance. Here is how to begin the conversation without sounding too 'salesy.'
How to Brand Your Side Gig While Working a Full-Time Job
Starting a Business

How to Brand Your Side Gig While Working a Full-Time Job

Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeopardizing their current job.
The Secrets to Landing a Literary Agent
literary agent

The Secrets to Landing a Literary Agent

Entrepreneurs are full of lessons and advice, making them ideal candidates to write a book.