Dorie Clark

Dorie Clark

Speaker, Marketing Strategist, Professor

Dorie Clark is a marketing strategist and professional speaker who teaches at Duke University’s Fuqua School of Business. She is the author of Reinventing You: Define Your Brand, Imagine Your Future. 

How Self-Publishing Can Establish You as an Expert
Self-publishing

How Self-Publishing Can Establish You as an Expert

Because of self-publishing's increased legitimacy, it's become a viable branding strategy for entrepreneurs who want to establish themselves as thought leaders.
The Most Overlooked Strategy for Business Development
Business Strategy

The Most Overlooked Strategy for Business Development

There are plenty of good ways to feed your pipeline but one of the most satisfying methods is often ignored.
How to Get the Most Out of an Intern
Internships

How to Get the Most Out of an Intern

Some professionals view managing interns a hassle, while others find them extremely helpful. Here is how to best utilize an intern so you both get something out of the experience.
What to Do When a Prospect Is Blowing You Off
Finding Prospects

What to Do When a Prospect Is Blowing You Off

If we're going to succeed as entrepreneurs, it's essential to figure out what's going on, address her concerns and either make a deal or cut your losses.
To Stay Afloat, Focus on the Next Wave
Strategy

To Stay Afloat, Focus on the Next Wave

To make it in the world of startups, entrepreneurs just can't focus on the day-to-day tasks of running a business. They need to always be thinking about the future.
The 3 Ways Entrepreneurs Fail at Personal Branding
Personal Branding

The 3 Ways Entrepreneurs Fail at Personal Branding

While personal branding can help drive a company's success, too often entrepreneurs either ignore the strategy or screw up the execution.
Holiday Shopping for an Entrepreneur? Follow These Do's and Don'ts
Holiday Shopping

Holiday Shopping for an Entrepreneur? Follow These Do's and Don'ts

Don't waste your money or effort on gifts that will only frustrate your entrepreneur.
How to Make Someone Want to Do Business With You
Finding Customers

How to Make Someone Want to Do Business With You

Here's how to attract customers, so your sales process becomes as simple as saying 'yes' when they beg to hire you.
How to Be Productive and Still Have a Fun Weekend
Productivity

How to Be Productive and Still Have a Fun Weekend

Most entrepreneurs simply don't have time to check out for 48 straight hours each week. Here's how to have fun, get refreshed and also be productive during the weekend.
4 Tricks to Remaining Upbeat When Times Are Tough
Optimism

4 Tricks to Remaining Upbeat When Times Are Tough

Entrepreneurship can put us on an emotional rollercoaster, zooming from self-congratulation to self-doubt in minutes. Here is how to achieve a positive inner attitude.
What to Do When You Lose a Client
Customers

What to Do When You Lose a Client

Losing a client is a disappointment. But it can also be a growth opportunity if you truly listen, learn, and embrace the new possibilities that present themselves.
Torn? What to Do When You Have No Idea What to Do.
How To

Torn? What to Do When You Have No Idea What to Do.

While entrepreneurship is an exciting adventure, it at times can be confusing. If you have no idea what to do, try these things and see if they can help you get unstuck.
How to Determine What You Should Charge Customers
Billing

How to Determine What You Should Charge Customers

Ask these five questions to get a better sense of how much you should be charging.
3 Mistakes to Avoid When Working With a Virtual Assistant
Virtual Assistant

3 Mistakes to Avoid When Working With a Virtual Assistant

Even though virtual assistants are meant to make an entrepreneur's life easier, founders can make mistakes working with them -- causing more headaches than good.
Should You Self-Publish or Commercially Publish Your Book?
Books

Should You Self-Publish or Commercially Publish Your Book?

Many entrepreneurs recognize that publishing a book can help drive business. But the decision about whether to publish on your own or try to get a deal with a mainstream publishing house depends on your business goals.