Gail Goodman

Gail Goodman

Gail Goodman is the author of Engagement Marketing: How Small Business Wins In a Socially Connected World (Wiley, 2012) and CEO of Waltham, Mass.-based Constant Contact Inc., a provider of email marketing, event marketing, social media marketing, local deal and online survey tools and services for small businesses, associations and nonprofits.

30 Recent Stories

Three Steps to More Word-of-Mouth -- and More Business
Social Media

Three Steps to More Word-of-Mouth -- and More Business

Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
Social Networking Lessons of 2011
Social Media

Social Networking Lessons of 2011

What social-media fans taught small businesses about marketing.
Seven Tips for Successful Holiday Marketing Campaigns
Online Marketing

Seven Tips for Successful Holiday Marketing Campaigns

When you want to spread some holiday cheer, combine email and social media to reach a broader audience.
Three Ways to Give Back to Your Community at Holiday Time
Branding

Three Ways to Give Back to Your Community at Holiday Time

Doing good is good for business and your brand. Here are three ideas for cause marketing that can work on a small scale.
Six Tips for Mobile Marketing to Engage Customers
Online Marketing

Six Tips for Mobile Marketing to Engage Customers

Consider these ways to stay in front of mobile customers in a two-way dialogue.
Your Customers Are Talking. Are You Listening?
Online Marketing

Your Customers Are Talking. Are You Listening?

Customer research can be yours for the asking, if you're willing to pay attention.
How to Keep Your Marketing Rolling While You're on Vacation
Marketing Plan

How to Keep Your Marketing Rolling While You're on Vacation

Follow these seven tips to manage your campaigns while you take a well-earned break.
Six Quick-Hit Marketing Ideas for Social Media
Marketing Ideas

Six Quick-Hit Marketing Ideas for Social Media

Add some short-term sizzle to your year-long marketing campaign.
How to Use Video to Market Your Business
Mobile

How to Use Video to Market Your Business

Consider these tips to help you produce video that connects with your customers.
How to Harness the Power of Social Media Feedback
Customer Service

How to Harness the Power of Social Media Feedback

Engaging with consumers enables owners to assess a product's strengths and weaknesses.
Three Ways to Spark Engaging Social Conversations
Online Marketing

Three Ways to Spark Engaging Social Conversations

The most important aspect to social media is establishing a two-way conversation.
Making Email Newsletters More Social
Online Marketing

Making Email Newsletters More Social

Four tips to create content customers will share on Twitter, Facebook, LinkedIn and other social networks.
Is Your Email Marketing Ready for 2011?
Online Marketing

Is Your Email Marketing Ready for 2011?

Here are five ways to create a more social experience for your customers in the New Year.
Five Key Ingredients of Lasting Brands
Online Marketing

Five Key Ingredients of Lasting Brands

How to protect your reputation while marketing through social media.
Does Your Business Hand Out the Good Candy?
Marketing Basics

Does Your Business Hand Out the Good Candy?

Three Halloween-inspired marketing tips to sweeten holiday sales
Marketing a Seasonal Business All Year 'Round
Customer Loyalty and Retention

Marketing a Seasonal Business All Year 'Round

Make fall a fruitful time even if your business runs hot and cold.
Do You Know What Clicks With Your Customers?
Online Marketing

Do You Know What Clicks With Your Customers?

Those e-mail tracking reports have an important story to tell.
Let Testimonials Do the Talking for You
Online Marketing

Let Testimonials Do the Talking for You

Nobody tells your success stories better than your satisfied customers.
Combine Social Media and E-Mail Marketing
Online Marketing

Combine Social Media and E-Mail Marketing

Follow these steps to extend the conversation and grow your audience.
Online Marketing

How to Build a High-Quality E-mail List

If you want customers to sign up for your newsletters, just ask.
Online Marketing

Seven Ways to Refresh Your Newsletter

It's time to revitalize your e-mail marketing campaigns--consider it spring cleaning.
Customer Loyalty and Retention

Five Ways to Show Customers You Care

Show them love year-round, and they'll return the favor.
Online Marketing

Craft Engaging Newsletter Content

No more excuses--anybody can write a great newsletter. Here are some ideas.
Online Marketing

4 E-Mail Marketing Lessons From 2009

It was a wild year; carry these tips forward and leave the rest behind you.
Online Marketing

Treat Customers to a Holiday Party

Give your seasonal marketing a personal touch by hosting a special event.
Online Marketing

Give Your Marketing a Fall Lift

Check in with customers today to prepare for tomorrow's holiday season.
Online Marketing

Strengthen Your Hellos and Goodbyes

Make better connections with e-mail list sign-ups and opt-outs.
Online Marketing

E-mail Marketing Still Works

Social media has its place, but e-mail remains the king of online relationship marketing.
Online Marketing

What's the Pulse of Your Market?

Surveys and polls give e-mail marketers a read on customers' needs
Online Marketing

Build Your List, Grow Your Business

Every point of contact with potential customers is an opportunity to build your e-mail list.

Most Shared Stories

1
Want Media Attention? Target Trades First
2
25 Common Characteristics of Successful Entrepreneurs
3
The 80/20 Rule and How to Supercharge Your Sales and Marketing
4
Is It That Important to Be Nice?
5
Tip for Student 'Treps: Tap into Resources at Your College