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Gail Goodman

Gail Goodman is the author of Engagement Marketing: How Small Business Wins In a Socially Connected World (Wiley, 2012) and CEO of Waltham, Mass.-based Constant Contact Inc., a provider of email marketing, event marketing, social media marketing, local deal and online survey tools and services for small businesses, associations and nonprofits.

30 Recent Stories

Three Steps to More Word-of-Mouth -- and More Business

Three Steps to More Word-of-Mouth -- and More Business

Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
May 14, 2012 in Social Media
Social Networking Lessons of 2011

Social Networking Lessons of 2011

What social-media fans taught small businesses about marketing.
December 9, 2011 in Social Media
Seven Tips for Successful Holiday Marketing Campaigns

Seven Tips for Successful Holiday Marketing Campaigns

When you want to spread some holiday cheer, combine email and social media to reach a broader audience.
October 24, 2011 in Online Marketing
Three Ways to Give Back to Your Community at Holiday Time

Three Ways to Give Back to Your Community at Holiday Time

Doing good is good for business and your brand. Here are three ideas for cause marketing that can work on a small scale.
September 23, 2011 in Branding
Six Tips for Mobile Marketing to Engage Customers

Six Tips for Mobile Marketing to Engage Customers

Consider these ways to stay in front of mobile customers in a two-way dialogue.
August 23, 2011 in Online Marketing
Your Customers Are Talking. Are You Listening?

Your Customers Are Talking. Are You Listening?

Customer research can be yours for the asking, if you're willing to pay attention.
July 21, 2011 in Online Marketing
How to Keep Your Marketing Rolling While You're on Vacation

How to Keep Your Marketing Rolling While You're on Vacation

Follow these seven tips to manage your campaigns while you take a well-earned break.
June 23, 2011 in Marketing Plan
Six Quick-Hit Marketing Ideas for Social Media

Six Quick-Hit Marketing Ideas for Social Media

Add some short-term sizzle to your year-long marketing campaign.
May 23, 2011 in Marketing Ideas
How to Use Video to Market Your Business

How to Use Video to Market Your Business

Consider these tips to help you produce video that connects with your customers.
April 22, 2011 in Mobile
How to Harness the Power of Social Media Feedback

How to Harness the Power of Social Media Feedback

Engaging with consumers enables owners to assess a product's strengths and weaknesses.
March 22, 2011 in Customer Service
Three Ways to Spark Engaging Social Conversations

Three Ways to Spark Engaging Social Conversations

The most important aspect to social media is establishing a two-way conversation.
February 22, 2011 in Online Marketing
Making Email Newsletters More Social

Making Email Newsletters More Social

Four tips to create content customers will share on Twitter, Facebook, LinkedIn and other social networks.
January 26, 2011 in Online Marketing
Is Your Email Marketing Ready for 2011?

Is Your Email Marketing Ready for 2011?

Here are five ways to create a more social experience for your customers in the New Year.
December 30, 2010 in Online Marketing
Five Key Ingredients of Lasting Brands

Five Key Ingredients of Lasting Brands

How to protect your reputation while marketing through social media.
November 23, 2010 in Online Marketing
Does Your Business Hand Out the Good Candy?

Does Your Business Hand Out the Good Candy?

Three Halloween-inspired marketing tips to sweeten holiday sales
October 29, 2010 in Marketing Basics
Marketing a Seasonal Business All Year 'Round

Marketing a Seasonal Business All Year 'Round

Make fall a fruitful time even if your business runs hot and cold.
October 14, 2010 in Customer Loyalty and Retention
Do You Know What Clicks With Your Customers?

Do You Know What Clicks With Your Customers?

Those e-mail tracking reports have an important story to tell.
July 26, 2010 in Online Marketing
Let Testimonials Do the Talking for You

Let Testimonials Do the Talking for You

Nobody tells your success stories better than your satisfied customers.
June 24, 2010 in Online Marketing
Combine Social Media and E-Mail Marketing

Combine Social Media and E-Mail Marketing

Follow these steps to extend the conversation and grow your audience.
May 24, 2010 in Online Marketing

How to Build a High-Quality E-mail List

If you want customers to sign up for your newsletters, just ask.
April 21, 2010 in Online Marketing

Seven Ways to Refresh Your Newsletter

It's time to revitalize your e-mail marketing campaigns--consider it spring cleaning.
March 26, 2010 in Online Marketing

Five Ways to Show Customers You Care

Show them love year-round, and they'll return the favor.
February 25, 2010 in Customer Loyalty and Retention

Craft Engaging Newsletter Content

No more excuses--anybody can write a great newsletter. Here are some ideas.
January 28, 2010 in Online Marketing

4 E-Mail Marketing Lessons From 2009

It was a wild year; carry these tips forward and leave the rest behind you.
December 21, 2009 in Online Marketing

Treat Customers to a Holiday Party

Give your seasonal marketing a personal touch by hosting a special event.
November 30, 2009 in Online Marketing

Give Your Marketing a Fall Lift

Check in with customers today to prepare for tomorrow's holiday season.
October 21, 2009 in Online Marketing

Strengthen Your Hellos and Goodbyes

Make better connections with e-mail list sign-ups and opt-outs.
September 15, 2009 in Online Marketing

E-mail Marketing Still Works

Social media has its place, but e-mail remains the king of online relationship marketing.
July 28, 2009 in Online Marketing

What's the Pulse of Your Market?

Surveys and polls give e-mail marketers a read on customers' needs
May 28, 2009 in Online Marketing

Build Your List, Grow Your Business

Every point of contact with potential customers is an opportunity to build your e-mail list.
April 22, 2009 in Online Marketing