Ivan Misner

Ivan Misner

Founder and chairman of BNI

Ivan Misner is founder and chairman of BNI, a professional business networking organization headquartered in Upland, Calif. He is co-author, with Hazel Walker and Frank De Raffele, of Business Networking and Sex: Not What You Think (Entrepreneur Press, 2012).

Entrepreneurs

Develop a Magnetic Personality

Every person has a little magnetism already inside him. Learn how to leverage it to draw in more business.
Starting a Business

Specialists Win More Referrals

If you claim to do everything, your clients won't rely on you for anything.
Marketing

What Is Business Networking, Anyway?

It's more than showing up and shaking hands; it's about being proactive.
Starting a Business

Generating More Referrals

There are plenty of opportunities to develop quality referrals--you just have to look for them.
Marketing

A Referral Doesn't Mean Closed Sales

You shouldn't skip steps in the sales process, even with a recommendation. Here's how you can make the most of your leads.
Marketing

Good Customer Service Alone Doesn't Win Referrals

Don't wait around for your excellent service to pay off. Instead, build a network for word-of-mouth marketing.
Marketing

Practice Makes Perfect Networking

Implement these 2 simple strategies and watch the referrals pour in.
Marketing

Customize Your Referral Strategies

To optimize sales, learn to tailor your networking approach to different personality types and occasions.
Marketing

Stop Blaming Your Network

Not getting the referrals you want? Stop pointing fingers and start taking charge of your company's success.
Marketing

Getting Referred By Friends and Family

Will people who like, care about and respect you always refer business to you? Not necessarily.
Marketing

Referral Quality Beats Quantity

Show customers you appreciate them by maintaining quality relationships.
Marketing

Is Your Referral Networking Working?

Contrary to what you may think, the referral process is not difficult to measure.
Marketing

Less Networking Can Mean More

Cultivating the relationships you have is more effective than planting yourself at more events.
Marketing

Why Referral Marketing Works

Think cold-calling is the most effective way to snag customers? Try referral marketing and catch a new batch of clients.