Ivan Misner

Ivan Misner

Founder and Chief Visionary Officer of BNI

Ivan Misner is founder and chief visionary officer of BNI, a professional business networking organization headquartered in Upland, Calif. He is co-author, with Hazel Walker and Frank De Raffele, of Business Networking and Sex: Not What You Think (Entrepreneur Press, 2012).

Word-of-Mouth Marketing Can Bite Back
Marketing

Word-of-Mouth Marketing Can Bite Back

A lot of reputations are at stake when you give a referral--including yours. Make it count and keep your integrity.
Desperation Isn't Referable
Marketing

Desperation Isn't Referable

Nurture an abundance mentality instead of a scarcity mentality and you can have an unlimited supply of referrals.
Marketing

You Never Know Whom They Know

Don't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous.
Marketing

Use Small Actions to Get Big Results

When it comes to creating relationships with other companies, take a long-term approach.
Entrepreneurs

Develop a Magnetic Personality

Every person has a little magnetism already inside him. Learn how to leverage it to draw in more business.
Starting a Business

Specialists Win More Referrals

If you claim to do everything, your clients won't rely on you for anything.
Marketing

What Is Business Networking, Anyway?

It's more than showing up and shaking hands; it's about being proactive.
Starting a Business

Generating More Referrals

There are plenty of opportunities to develop quality referrals--you just have to look for them.
Marketing

A Referral Doesn't Mean Closed Sales

You shouldn't skip steps in the sales process, even with a recommendation. Here's how you can make the most of your leads.
Marketing

Good Customer Service Alone Doesn't Win Referrals

Don't wait around for your excellent service to pay off. Instead, build a network for word-of-mouth marketing.
Marketing

Practice Makes Perfect Networking

Implement these 2 simple strategies and watch the referrals pour in.
Marketing

Customize Your Referral Strategies

To optimize sales, learn to tailor your networking approach to different personality types and occasions.
Marketing

Stop Blaming Your Network

Not getting the referrals you want? Stop pointing fingers and start taking charge of your company's success.
Marketing

Getting Referred By Friends and Family

Will people who like, care about and respect you always refer business to you? Not necessarily.