Liraz Margalit

Liraz Margalit

Web Psychologist, ClickTale
Liraz Margalit, PhD, is resident psychologist at ClickTale, which provides website optimization software and consulting. She previously held a post-doctoral internship with the Program of Political Psychology and Decision Making at the Lauder School of Government - IDC (Herzlia), where she is a lecturer.
The Science Behind Our Obsession With Liking Things Online
Psychology

The Science Behind Our Obsession With Liking Things Online

The fact that it's such a popular element of Facebook's functionality goes a long way in showing how important it is, both for the people clicking the button, and those on the receiving end.
Did Video Kill Text Content Marketing?
Content Marketing

Did Video Kill Text Content Marketing?

The psychology of consumers who either prefer reading or watching.
Will a Specific Color Change the Behavior of Your Website Visitors?
Color

Will a Specific Color Change the Behavior of Your Website Visitors?

More specifically, will a call-to-action button that is red boost conversions?
The Last Thing You Want Your Customers to Do: Think
Sales

The Last Thing You Want Your Customers to Do: Think

If you want to boost sales on your website, hold back product information from your visitors.
To Maximize Your Website, Use 'Psychological Distance' to Your Advantage
Psychology

To Maximize Your Website, Use 'Psychological Distance' to Your Advantage

How your customers perceive your product should determine how you present it to them.
Design

Why You Shouldn't Implement This New, Trendy Design on Your Website

Having your content aligned horizontally will backfire and cause visitors to view less of your content.
Choices Can Become Overwhelming, So Make It Easier for Customers
Sales

Choices Can Become Overwhelming, So Make It Easier for Customers

Use these strategies to increase click-through rates and purchases when presenting choices.
When Designing a Web Site, Do Our Brains a Favor and Keep It Familiar
Psychology

When Designing a Web Site, Do Our Brains a Favor and Keep It Familiar

When things don't meet our expectations, we have to create new mental models, which may hurt your bottom line.