Customer Experience Psychologist, ClickTale
Liraz Margalit, PhD, is resident psychologist at ClickTale, which provides website optimization software and consulting. She previously held a post-doctoral internship with the Program of Political Psychology and Decision Making at the Lauder School of Government - IDC (Herzlia), where she is a lecturer.
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Grow Your Business
Use these strategies to increase click-through rates and purchases when presenting choices.
When things don't meet our expectations, we have to create new mental models, which may hurt your bottom line.