Liraz Margalit

Liraz Margalit

Customer Experience Psychologist, ClickTale
Liraz Margalit, PhD, is resident psychologist at ClickTale, which provides website optimization software and consulting. She previously held a post-doctoral internship with the Program of Political Psychology and Decision Making at the Lauder School of Government - IDC (Herzlia), where she is a lecturer.

2 Recent Stories

Choices Can Become Overwhelming, So Make It Easier for Customers
Grow Your Business

Choices Can Become Overwhelming, So Make It Easier for Customers

Use these strategies to increase click-through rates and purchases when presenting choices.
When Designing a Web Site, Do Our Brains a Favor and Keep It Familiar
Technology

When Designing a Web Site, Do Our Brains a Favor and Keep It Familiar

When things don't meet our expectations, we have to create new mental models, which may hurt your bottom line.