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Chief Inspiration Officer of Sisarina
As the Chief Inspiration Officer of
Sisarina, a D.C.-based branding firm, Spring built her business with a strong content marketing strategy. With an innate sense for social media, connecting with her customers, and building a culture around her brand, she teaches businesses and non-profits how to rock their brand. She also recently toured the U.S. on the Live Your Brand Tour collecting stories from businesses living their brand. 24 Recent Stories
When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
June 17, 2014
To make it in the startup game, you better be strong and willing to persevere through the hard times.
May 24, 2014
Starting a Business
Understanding your role can shape how your business grows and evolves.
May 15, 2014
Grow Your Business
What happens when you want to retire and stop running your business? Here are a few tidbits of advice on how to keep your company growing, even when you are no longer the boss.
March 24, 2014
After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
March 13, 2014
A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
March 6, 2014
The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
February 27, 2014
While entrepreneurs may make the world go around, it isn't always easy running the show. Here are a few ways to avoid breaking the camel's back.
February 24, 2014
By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
February 20, 2014
Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
February 13, 2014
By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
February 6, 2014
To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
January 30, 2014
When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
January 23, 2014
Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big.
January 16, 2014
Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful.
January 9, 2014
The founders of dog-product company Kyjen dishes on how their brand is able to stand out in a crowded market.
January 2, 2014
For the entrepreneur behind Walk2Connect, turning his passion into a career he loves involved building a brand that has "a beating heart behind" it.
December 19, 2013
The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
December 12, 2013
With entrepreneurship in vogue, new companies are popping up every day. But getting your brand to stand out from the crowd, takes work. Wisconsin restaurants L'Etoile and Graze figured out how to do j
December 5, 2013
Whether you're selling a new app, a service or a waterbed for cows -- there are fundamental steps you can take to make your brand its best. Here are three.
November 27, 2013
Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
November 21, 2013
You can't build a strong brand image without a team of people behind it. Here's the story of a little doughnut shop doing big things when it comes to branding.
November 14, 2013
Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
November 7, 2013
You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.
October 31, 2013
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