Melanie Spring

Melanie Spring

Chief Inspiration Officer of Sisarina

As the Chief Inspiration Officer of Sisarina, a D.C.-based branding firm, Spring built her business with a strong content marketing strategy. With an innate sense for social media, connecting with her customers, and building a culture around her brand, she teaches businesses and non-profits how to rock their brand. She also recently toured the U.S. on the Live Your Brand Tour collecting stories from businesses living their brand.

5 Secrets to Creating an Impactful Brand
Rebranding

5 Secrets to Creating an Impactful Brand

When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
Staying Resilient Through the Ups and Downs
Motivation

Staying Resilient Through the Ups and Downs

To make it in the startup game, you better be strong and willing to persevere through the hard times.
Are You a Small-Business Owner or an Entrepreneur? The Difference Is Important.
National Small Business Week

Are You a Small-Business Owner or an Entrepreneur? The Difference Is Important.

Understanding your role can shape how your business grows and evolves.
What Happens to Your Business If You Die?
Retirement

What Happens to Your Business If You Die?

What happens when you want to retire and stop running your business? Here are a few tidbits of advice on how to keep your company growing, even when you are no longer the boss.
How a Tax Return Helped This Entrepreneur Land a Successful Brand
Live Your Brand

How a Tax Return Helped This Entrepreneur Land a Successful Brand

After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
Building a Brand of Love Amidst a Harsh Reality
Live Your Brand

Building a Brand of Love Amidst a Harsh Reality

A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
How 'Raising the Roof' Heightened This Restaurant's Brand
Live Your Brand

How 'Raising the Roof' Heightened This Restaurant's Brand

The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
How to Stay Respected Through Your Next Meltdown
Stress Management

How to Stay Respected Through Your Next Meltdown

While entrepreneurs may make the world go around, it isn't always easy running the show. Here are a few ways to avoid breaking the camel's back.
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How a Rebrand Helped Spice Up This Cal-Mex Chain
Marketing

How a Rebrand Helped Spice Up This Cal-Mex Chain

By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
How This Company Is Looking to Rebrand a Whole City
Marketing

How This Company Is Looking to Rebrand a Whole City

Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out
Marketing

Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
How the Timbuk2 Brand Went From Basement to Famous
Marketing

How the Timbuk2 Brand Went From Basement to Famous

To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
How Building a Community Helped Launch an International Brand
Marketing

How Building a Community Helped Launch an International Brand

When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry
Marketing

How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big.
How Two Ski Bums Successfully Branded the Online-Outdoor Industry
Marketing

How Two Ski Bums Successfully Branded the Online-Outdoor Industry

Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful.