Melanie Spring

Melanie Spring

Chief Inspiration Officer of Sisarina

As the Chief Inspiration Officer of Sisarina, a D.C.-based branding firm, Spring built her business with a strong content marketing strategy. With an innate sense for social media, connecting with her customers, and building a culture around her brand, she teaches businesses and non-profits how to rock their brand. She also recently toured the U.S. on the Live Your Brand Tour collecting stories from businesses living their brand.

24 Recent Stories

5 Secrets to Creating an Impactful Brand
Marketing

5 Secrets to Creating an Impactful Brand

When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
Staying Resilient Through the Ups and Downs
Lifestyle

Staying Resilient Through the Ups and Downs

To make it in the startup game, you better be strong and willing to persevere through the hard times.
Are You a Small-Business Owner or an Entrepreneur? The Difference Is Important.
Starting a Business

Are You a Small-Business Owner or an Entrepreneur? The Difference Is Important.

Understanding your role can shape how your business grows and evolves.
What Happens to Your Business If You Die?
Grow Your Business

What Happens to Your Business If You Die?

What happens when you want to retire and stop running your business? Here are a few tidbits of advice on how to keep your company growing, even when you are no longer the boss.
How a Tax Return Helped This Entrepreneur Land a Successful Brand
Marketing

How a Tax Return Helped This Entrepreneur Land a Successful Brand

After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
Building a Brand of Love Amidst a Harsh Reality
Marketing

Building a Brand of Love Amidst a Harsh Reality

A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
How 'Raising the Roof' Heightened This Restaurant's Brand
Marketing

How 'Raising the Roof' Heightened This Restaurant's Brand

The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
How to Stay Respected Through Your Next Meltdown
Lifestyle

How to Stay Respected Through Your Next Meltdown

While entrepreneurs may make the world go around, it isn't always easy running the show. Here are a few ways to avoid breaking the camel's back.
How a Rebrand Helped Spice Up This Cal-Mex Chain
Branding

How a Rebrand Helped Spice Up This Cal-Mex Chain

By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
How This Company Is Looking to Rebrand a Whole City
Branding

How This Company Is Looking to Rebrand a Whole City

Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out
Branding

Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
How the Timbuk2 Brand Went From Basement to Famous
Branding

How the Timbuk2 Brand Went From Basement to Famous

To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
How Building a Community Helped Launch an International Brand
Branding

How Building a Community Helped Launch an International Brand

When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry
Branding

How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big.
How Two Ski Bums Successfully Branded the Online-Outdoor Industry
Branding

How Two Ski Bums Successfully Branded the Online-Outdoor Industry

Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful.
Leave It to the Dogs to Build an International Brand
Branding

Leave It to the Dogs to Build an International Brand

The founders of dog-product company Kyjen dishes on how their brand is able to stand out in a crowded market.
Want a Brand That Lives? Put Some Heart Into It
Branding

Want a Brand That Lives? Put Some Heart Into It

For the entrepreneur behind Walk2Connect, turning his passion into a career he loves involved building a brand that has "a beating heart behind" it.
How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations
Branding

How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
How to Set Your Brand Up For Success
Branding

How to Set Your Brand Up For Success

With entrepreneurship in vogue, new companies are popping up every day. But getting your brand to stand out from the crowd, takes work. Wisconsin restaurants L'Etoile and Graze figured out how to do j
What Your Brand Can Learn From a Waterbed Company for Cows -- Yes, Cows
Branding

What Your Brand Can Learn From a Waterbed Company for Cows -- Yes, Cows

Whether you're selling a new app, a service or a waterbed for cows -- there are fundamental steps you can take to make your brand its best. Here are three.
How to Design Your Way into Customers' Hearts
Branding

How to Design Your Way into Customers' Hearts

Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
Why Happy Employees Are Your Key to Successful Branding
Branding

Why Happy Employees Are Your Key to Successful Branding

You can't build a strong brand image without a team of people behind it. Here's the story of a little doughnut shop doing big things when it comes to branding.
Chobani's Secret to Making Customers Feel Like Family
Branding

Chobani's Secret to Making Customers Feel Like Family

Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin
Branding

Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin

You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.

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