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Melanie Spring

As the Chief Inspiration Officer of Sisarina, a D.C.-based branding firm, Spring built her business with a strong content marketing strategy. With an innate sense for social media, connecting with her customers, and building a culture around her brand, she teaches businesses and non-profits how to rock their brand. She also recently toured the U.S. on the Live Your Brand Tour collecting stories from businesses living their brand.

21 Recent Stories

What Happens to Your Business If You Die?

What Happens to Your Business If You Die?

What happens when you want to retire and stop running your business? Here are a few tidbits of advice on how to keep your company growing, even when you are no longer the boss.
March 24, 2014 in Grow Your Business
How a Tax Return Helped This Entrepreneur Land a Successful Brand

How a Tax Return Helped This Entrepreneur Land a Successful Brand

After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
March 13, 2014 in Marketing
Building a Brand of Love Amidst a Harsh Reality

Building a Brand of Love Amidst a Harsh Reality

A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
March 6, 2014 in Marketing
How 'Raising the Roof' Heightened This Restaurant's Brand

How 'Raising the Roof' Heightened This Restaurant's Brand

The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
February 27, 2014 in Marketing
How to Stay Respected Through Your Next Meltdown

How to Stay Respected Through Your Next Meltdown

While entrepreneurs may make the world go around, it isn't always easy running the show. Here are a few ways to avoid breaking the camel's back.
February 24, 2014 in Lifestyle
How a Rebrand Helped Spice Up This Cal-Mex Chain

How a Rebrand Helped Spice Up This Cal-Mex Chain

By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
February 20, 2014 in Branding
How This Company Is Looking to Rebrand a Whole City

How This Company Is Looking to Rebrand a Whole City

Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
February 13, 2014 in Branding
Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
February 6, 2014 in Branding
How the Timbuk2 Brand Went From Basement to Famous

How the Timbuk2 Brand Went From Basement to Famous

To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
January 30, 2014 in Branding
How Building a Community Helped Launch an International Brand

How Building a Community Helped Launch an International Brand

When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
January 23, 2014 in Branding
How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big.
January 16, 2014 in Branding
How Two Ski Bums Successfully Branded the Online-Outdoor Industry

How Two Ski Bums Successfully Branded the Online-Outdoor Industry

Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful.
January 9, 2014 in Branding
Leave It to the Dogs to Build an International Brand

Leave It to the Dogs to Build an International Brand

The founders of dog-product company Kyjen dishes on how their brand is able to stand out in a crowded market.
January 2, 2014 in Branding
Want a Brand That Lives? Put Some Heart Into It

Want a Brand That Lives? Put Some Heart Into It

For the entrepreneur behind Walk2Connect, turning his passion into a career he loves involved building a brand that has "a beating heart behind" it.
December 19, 2013 in Branding
How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
December 12, 2013 in Branding
How to Set Your Brand Up For Success

How to Set Your Brand Up For Success

With entrepreneurship in vogue, new companies are popping up every day. But getting your brand to stand out from the crowd, takes work. Wisconsin restaurants L'Etoile and Graze figured out how to do j
December 5, 2013 in Branding
What Your Brand Can Learn From a Waterbed Company for Cows -- Yes, Cows

What Your Brand Can Learn From a Waterbed Company for Cows -- Yes, Cows

Whether you're selling a new app, a service or a waterbed for cows -- there are fundamental steps you can take to make your brand its best. Here are three.
November 27, 2013 in Branding
How to Design Your Way into Customers' Hearts

How to Design Your Way into Customers' Hearts

Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
November 21, 2013 in Branding
Why Happy Employees Are Your Key to Successful Branding

Why Happy Employees Are Your Key to Successful Branding

You can't build a strong brand image without a team of people behind it. Here's the story of a little doughnut shop doing big things when it comes to branding.
November 14, 2013 in Branding
Chobani's Secret to Making Customers Feel Like Family

Chobani's Secret to Making Customers Feel Like Family

Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
November 7, 2013 in Branding
Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin

Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin

You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.
October 31, 2013 in Branding