Rob Lancit

Vice President Franchise Development

Entrepreneur Leadership Network® Contributor

Rob Lancit is a serial entrepreneur with three decades of experience in franchising, having served as a consultant, franchisor, franchisee, area developer, and supplier. All have given him a unique perspective and understanding of the franchise industry both domestically and internationally.

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More From Rob Lancit

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New to Franchising? Here’s Your Guide to the Must-Know Industry Acronyms.

Discover the meaning behind the industry's most common abbreviations.

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Franchise Success Isn’t Automatic — It’s Earned. Here’s How to Do It Right.

Many franchise candidates fall for the "it runs itself" myth. Here's why hands-on ownership is the only real path to success.

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How to Read a Franchise Disclosure Document

The FDD is your X-ray of a brand. Here's what the FTC requires — and how to read the sections that matter most.

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How to Unlock the Potential of Multi-Unit Franchise Ownership

Nearly half of U.S. franchise owners operate more than one location. Here's how to know if you're ready to join them — and what to expect when you do.

Buying a Franchise

Want Better Franchise Candidates? Start by Chasing Fewer Leads

Pursuing volume over quality franchise leads drains resources and damages brands. Here's how to shift your focus toward candidates that deliver results.