Analyst. Strategist. Resultist.
Rohan Ayyar works at
, a premium digital marketing firm specializing in creative content strategy, web analytics and conversion rate optimization for startups. He is an avid blogger, with posts featured on MarketingProfs, Social Media Today and Business Insider, among other places.
Social Media Business Growth
Building a profitable online business is an art but, increasingly, there is some science that helps you figure it out.
Sometimes you have to trust your gut. Online marketing is not one of those times.
What model will you choose for your enterprise resource planning software suite?
Remote workers are more productive and content but less collaborative and unlikely to be promoted.
Listening to unhappy customers is a hard but valuable way to learn how to improve your business and better than them disparaging you on social media.
How two household names -- LinkedIn and Red Bull -- figured out that big content is key to big user engagement.
Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.
Cross Channel Marketing
In the fast-moving world of online marketing, change is the only constant.
Technology, social media, the Internet and logistics are converging to produce the first successes of an idea envisioned a generation ago.
People and money are the two constants regardless of what a company sells. Keeping tabs on the comings and goings of both is indispensable.
The few companies that have won the customer's implicit trust offer valuable lessons.
The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
The self-funded entrepreneur can neither afford to outsource everything or do things poorly.
Time is what you need to spend when your shoestring startup has no marketing budget. With patience and persistence, you will build the loyal audience you need to succeed.
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© 2015 Entrepreneur Media, Inc.