Analyst. Strategist. Resultist.
Rohan Ayyar works at
, a premium digital marketing firm specializing in creative content strategy, web analytics and conversion rate optimization for startups. He is an avid blogger, with posts featured on MarketingProfs, Social Media Today and Business Insider, among other places.
Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.
In the fast-moving world of online marketing, change is the only constant.
Technology, social media, the Internet and logistics are converging to produce the first successes of an idea envisioned a generation ago.
People and money are the two constants regardless of what a company sells. Keeping tabs on the comings and goings of both is indispensable.
The few companies that have won the customer's implicit trust offer valuable lessons.
The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
The self-funded entrepreneur can neither afford to outsource everything or do things poorly.
Time is what you need to spend when your shoestring startup has no marketing budget. With patience and persistence, you will build the loyal audience you need to succeed.
Taking your business to the next level is first about knowing what sort of life you want to lead
Ready to Launch
For the typical start up, the less splashy the launch the better the chances of quietly refining the product and finding the first customer.
It is a rare startup that has the backing of venture capital fund, so forget about wooing investors and concentrate on wooing customers with your unique selling proposition.
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© 2015 Entrepreneur Media, Inc.