Rohan Ayyar

Rohan Ayyar

Analyst. Strategist. Resultist.
Rohan Ayyar works at E2M, a premium digital marketing firm specializing in creative content strategy, web analytics and conversion rate optimization for startups. He is an avid blogger, with posts featured on MarketingProfs, Social Media Today and Business Insider, among other places.
Improve HR Efficiency With These 5 Enterprise Tools
Human Resources

Improve HR Efficiency With These 5 Enterprise Tools

What model will you choose for your enterprise resource planning software suite?
The Tough Tradeoffs We Make Deciding to Work From Home or Not
Remote workforce

The Tough Tradeoffs We Make Deciding to Work From Home or Not

Remote workers are more productive and content but less collaborative and unlikely to be promoted.
4 Reasons You're Lucky That Angry Customer Is Yelling at You
Customer Service

4 Reasons You're Lucky That Angry Customer Is Yelling at You

Listening to unhappy customers is a hard but valuable way to learn how to improve your business and better than them disparaging you on social media.
Brands as Publishers: Success Follows Successful Content Marketing
Branding

Brands as Publishers: Success Follows Successful Content Marketing

How two household names -- LinkedIn and Red Bull -- figured out that big content is key to big user engagement.
When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery
Trademarks

When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery

Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.
What Digital Ad Agencies Need to Navigate the Future
Digital Marketing

What Digital Ad Agencies Need to Navigate the Future

In the fast-moving world of online marketing, change is the only constant.
How Mass Customization Is Delivering on Its Long-Promised Rewards
Mass Customization

How Mass Customization Is Delivering on Its Long-Promised Rewards

Technology, social media, the Internet and logistics are converging to produce the first successes of an idea envisioned a generation ago.
5 Dashboards for the Data Every Business Needs to Track
Analytics

5 Dashboards for the Data Every Business Needs to Track

People and money are the two constants regardless of what a company sells. Keeping tabs on the comings and goings of both is indispensable.
The 3 Characteristics of Brands That Command Customer Loyalty
Brands

The 3 Characteristics of Brands That Command Customer Loyalty

The few companies that have won the customer's implicit trust offer valuable lessons.
Don't Miss the Digital Transformation in Luxury Brand Marketing
Luxury Brands

Don't Miss the Digital Transformation in Luxury Brand Marketing

The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
Old School Marketing Platforms That Still Resonate in Our Digital World
Advertising Strategies

Old School Marketing Platforms That Still Resonate in Our Digital World

In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
Tight Budget Launch Dilemma - Outsource or DIY?
Startup Funding

Tight Budget Launch Dilemma - Outsource or DIY?

The self-funded entrepreneur can neither afford to outsource everything or do things poorly.
8 Tips for Marketing Success on a Self-Funded Budget
Marketing Edge

8 Tips for Marketing Success on a Self-Funded Budget

Time is what you need to spend when your shoestring startup has no marketing budget. With patience and persistence, you will build the loyal audience you need to succeed.
Scalability

Before You Scale Your Business Decide on the Life You Want

Taking your business to the next level is first about knowing what sort of life you want to lead
Embrace the Soft Launch
Ready to Launch

Embrace the Soft Launch

For the typical start up, the less splashy the launch the better the chances of quietly refining the product and finding the first customer.