Wensdy Von Buskirk

Wensdy Von Buskirk is a freelance journalist and editor based outside Detroit.

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Growing a Business

Know Your Shopper to Boost Post-Holiday Sales

Shift your attentions to shoppers' moods and needs to move product and increase revenue.

Growing a Business

Make the Most of Post-Holiday Sales

Prep your staff for after-holiday traffic by avoiding these 4 common mistakes.

Marketing

How Social Media Can Boost a Shop's Pet Projects

A Los Angeles pet boutique needs to reposition its social-media efforts to help its business and its charitable efforts, our experts say.

Productivity

5 Ways to Find, Train and Oversee the Ideal Intern

Wrangling summer interns can be an adjustment. Consider these five tips on ways to make the process more productive and efficient.

Marketing

A Fitness Studio Makes Full-Court Social Press

South Carolina's Pure Barre is using social media to expand from workout to a lifestyle brand.

Marketing

A Salon's Social Media Highlights

Indiana's G Michael Salon uses makeover photos and staffer bios to shape its Twitter and Facebook feeds.

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