📺 Stream EntrepreneurTV for Free 📺

Taco Bell Shocks Diehards With a Surprise Menu Item for One Week Only The five-piece order will be available beginning January 6.

By Emily Rella

entrepreneur daily

Fast-food chain Taco Bell is known for its cult-favorite menu items and the chaos that often ensues when the menu adds or removes an on-again-off-again item like the fabled quesalupa.

Most recently, the chain entered the chicken sandwich wars. They put their spin on the sandwich genre that has had a chokehold on the industry over the past few years by introducing the crispy chicken taco, a departure from the brand's somewhat classic Mexican fare.

But as customers' wants and needs begin to shift, and the trend of fried and crispy chicken continues to reign supreme, Taco Bell is testing out another new menu item that might have consumers scratching their heads but nevertheless, running to purchase.

Related: Taco Bell is Rolling Out A Subscription Service That Will Give Fans a Taco a Day

For one week only, beginning January 6, Taco Bell will be rolling out bone-in chicken wings.

The wings, which come five to an order alongside with a side of spicy ranch, are "coated in flavorful Mexican queso seasoning" and will only be available after 2 p.m. for $5.99 a pop.

"Taco Bell is no stranger to taking a familiar favorite and putting a unique spin on it (Nacho Fries, anyone?!) and Wings are the latest creation from the test kitchen masterminds," the company expressed in a statement.

Alongside debuting new menu items, Taco Bell has also been doling out freebies to fans all year.

Related: John Daly's Absurd $500 Taco Bell Order is Going Viral: 'Don't Drink and Order Taco Bell'

The chain most recently ran its "Steal a Base, Steal a Taco" promotion amid the World Series where all customers were entitled to one free taco after Ozzie Albies of the Atlanta Braves stole a base during Game 1 of the World Series.

Taco Bell also piloted a new subscription service in limited locations that gives members one free taco a day.

Taco Bell is a part of Yum! Brands, which also operates KFC, Pizza Hut and WingStreet.

Yum! was up over 26.84% year over year as of Wednesday morning.

Related: Taco Bell is Handing Out Free Tacos Next Week -- Here's How to Get Yours

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

These 4 Words Make It Obvious You Used AI to Write a Paper, According to New Research

Scientists are increasingly using ChatGPT and other AI bots to write studies.

Science & Technology

Exploring How Virtual Reality is Changing Startups

Virtual reality's immersive environment is where startup marketing is headed, and early adopters will be the ones who profit.

Starting a Business

Clinton Sparks Podcast: How T.I. Achieved Massive Entrepreneurship Success in Music and Life

This podcast is a fun, entertaining and informative show that will teach you how to succeed and achieve your goals with practical advice and actionable steps given through compelling stories and conversations with Clinton and his guests.

Business News

'They're Scared': PNC Arena Bans New York Residents From Purchasing Tickets Ahead of Rangers, Hurricanes NHL Playoff Matchup

The two teams will face off in Game 1 of the second round of the Eastern Conference fight for the Stanley Cup.

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?