Taco Bell is Rolling Out A Subscription Service That Will Give Fans a Taco a Day The chain announced that it will be rolling out its new Taco Lover's Pass at select locations.

By Emily Rella

SOPA Images | Getty Images

A taco a day probably keeps something away, but for fans of beloved fast-food chain Taco Bell, it will only keep customers coming back for more.

Taco Bell announced that it will be rolling out a new Taco Lover's Pass at select locations, which for now seem to only be in the Tucson, Arizona area.

"Treat yourself to a taco a day for 30 days from the Taco Lover's Pass menu," the website says.

Related: Internet Has Meltdown After Taco Bell Removes Fan-Favorite Menu Item: 'My Life is Over'

Interested customers can purchase the new pass through the Taco Bell app and will have the option to choose between seven of the chain's beloved taco variations each day: Crunchy Taco, Crunchy Taco Supreme®, Soft Taco, Soft Taco Supreme®, Doritos® Locos Tacos, Doritos® Locos Tacos Supreme and Spicy Potato Soft Taco.

The "Secret Taco Lover's Pass" menu will unlock on the app once the customer purchases the pass, which costs between $5 and $10 depending on their location. They have from now until November 24 to purchase the game-changing new feature, and the pass will activate on the day it's been bought.

The subscription-based model is a first for the chain.

Related: How Taco Bell Is Becoming the World's Most Innovative Franchise

Taco Bell recently made headlines after entering the infamous fast-food chicken wars late in the game by rolling out a long-awaited Crispy Chicken Sandwich Taco, much to the delight of loyal fans.

The chain also suffered from nationwide shortages earlier in the summer, affecting select sauces and meats at different locations.

"Sorry if we can't feed your current crave," the company said at the time. "Due to national ingredient shortages and delivery delays, we may be out of some items."

Taco Bell is owned by parent company Yum! Brands, which also operates KFC, Pizza Hut and WingStreet.

Yum! was up over 34.65% year over year as of Wednesday morning.

Related: Taco Bell is Giving Away Free Tacos for a Year -- Here's How You Can Win Them

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Editor's Pick

Related Topics

Side Hustle

This Millennial Dad Just Wanted to Help His Daughter Care for Her Bearded Dragon. Then His Cricket-Breeding Side Hustle Exploded — Earning $27,000 in One Month.

It wasn't Jeff Neal's first attempt at a side gig, and before long, the "prototypical millennial side-hustler" realized his product had major potential.


If You Want People to Follow You, Stop Being a Boss — 8 Steps to Truly Effective Leadership

Understand the key differences and embark on the journey from boss to leader with these eight vital steps. This article unveils how to inspire and lead teams with passion and purpose.


4 Out of 5 Entrepreneurs Step Down as CEO — Here Are 3 Things You Need to Do So You're Not One of Them.

Navigating the journey from entrepreneur to CEO is a profound transformation, one that often separates visionary founders from effective business leaders.

Business News

Chipotle Customer Throws Food At Employee in Brawl, Judge Offers Employment Instead of Jail Time

The video of the September 5 altercation quickly went viral on Reddit.