Taco Bell

How Taco Bell Proves Old-School Marketing Tactics Still Work

Here's how Taco Bell leverages TV and radio ads as well as other old-school marketing tactics like billboards for marketing success.

John Boitnott

Taco Bell Brings Back a Fan Favorite for the First Time in Five Years. People Are About to Lose Their Minds.

Last year, the fast food chain eliminated more than a dozen menu items. This time, it's reintroducing a popular snack.

Justin Chan

Te Quiero Mucho: How to Benchmark Taco Bell's Winning Marketing Strategy

By taking bold action, knowing its audience and staying flexible, Taco Bell delivers effective marketing that every small businesses owner can emulate.

John Boitnott

The Top 5 Franchises of 2021 From the Entrepreneur Franchise 500

These five franchises managed to survive the challenges of the pandemic with ingenuity and powerful brand trust.

Taco Bell CEO Mark King on Tapping Into the Human Element of Operations

A conversation with the man who oversees the Franchise 500-topping fast-food chain.

Scott Greenberg

5 of the Wildest, Craziest Marketing Stunts We've Seen from Taco Bell

Innovation and creativity are embedded in Taco Bell's DNA.

Kenny Au

How Taco Bell Is Becoming the World's Most Innovative Franchise

Let's take a glimpse at how the fast-food giant has maintained its globally iconic position.

Lisa Fei

The 'Nicest Taco Bell in the World' Is Exploding on TikTok, as People Marvel at the Beachfront Views and Boozy Drinks

The restaurant went viral this week, with 1.4 million people watching a travel influencer's tour of the Pacifica location.

Kate Taylor

Remember the Endless Taco Bell Chihuahua Lawsuit? Kamala Harris' Husband Won It.

Soon-to-be second gentleman Doug Emhoff put the final kibosh on a decade-long legal battle over the famous commercial mascot.

The Top 20 Franchises of 2020 From the Entrepreneur Franchise 500

These 20 franchises start the new decade atop our Franchise 500 list.

#2 on the Franchise 500: Delivery and Booze Are Boosting Taco Bell's Sales

The #2 company on our Franchise 500 list is now looking to find its next big success overseas.

Liz Brody