#124
At a Glance
Products & Services: Quick-service Mexican restaurant
Number of Locations: 299
Total Investment: $144.9K - 721.8K
Founded: 1958
Began Franchising: 1961
Private Owned
About TacoTime
After graduating from the University of Oregon, Taco Time founder Ron Fraedrick fell in love with the Mexican cuisine he sampled as he traveled throughout Southern California. Deciding to bring back his newfound taste to his hometown of Eugene, Oregon, Fraedrick opened up the first Taco Time restaurant in 1959. Using spices Fraedrick created himself, the restaurant sold more than 3,500 tacos in its opening weekend. The company opened its first franchise in 1961 and now has franchises in both freestanding and express sites throughout the United States and Canada as well as in Japan and Kuwait. In 2000, the company introduced Brand Renaissance, which includes a facility décor package and updated food mix and packaging, as a renewal of the brand.TacoTime is owned by Kahala, franchisor of Blimpie, Cereality, Cold Stone Creamery, Frullati Café & Bakery, Great Steak & Potato, Johnnie's, Nrgize, Ranch 1, Rollerz, Samurai Sam's and Surf City Squeeze.
Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2011 | 172 | 0 | 127 | 0 |
| 2010 | 170 | 119 | 7 | 0 |
| 2009 | 170 | 119 | 6 | 0 |
| 2008 | 170 | 119 | 6 | 0 |
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Startup Costs, Ongoing Fees and Financing
Total Investment: $144,900 - $721,800
Franchise Fee: $30,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Franchise Fee: $30,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Liquid Cash Available: $30,000
Operations
Number of employees needed to run franchised unit: 15. Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators).| Financing Type | In-House | Third Party |
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How This Franchise Supports Franchisees
Training: Available at headquarters: 2-4 weeks.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations,
Marketing Support: Co-op advertising, National media, Regional advertising,
Franchise Ranking History
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