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TacoTime

Quick-service Mexican restaurant

Background

Founded: 1958 Franchising since: 1961
After graduating from the University of Oregon, Taco Time founder Ron Fraedrick fell in love with the Mexican cuisine he sampled as he traveled throughout Southern California. Deciding to bring back his newfound taste to his hometown of Eugene, Oregon, Fraedrick opened up the first Taco Time restaurant in 1959. Using spices Fraedrick created himself, the restaurant sold more than 3,500 tacos in its opening weekend. The company opened its first franchise in 1961 and now has franchises in both freestanding and express sites throughout the United States and Canada as well as in Japan and Kuwait. In 2000, the company introduced Brand Renaissance, which includes a facility décor package and updated food mix and packaging, as a renewal of the brand.

TacoTime is owned by Kahala, franchisor of Blimpie, Cereality, Cold Stone Creamery, Frullati Café & Bakery, Great Steak & Potato, Johnnie's, Nrgize, Ranch 1, Rollerz, Samurai Sam's and Surf City Squeeze.

9311 E. Via De Ventura
Scottsdale, Arizona 85258
Phone:
(480)362-4800

Franchisee Association
Franchise Advisory Council

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 170 119 6 0
2008 170 119 6 0
2007 181 113 1 1
2006 179 108 1 2
2005 166 107 4 2

Where Seeking Franchisees
In the U.S. California, Idaho, Montana, Nevada, Utah, Washington
Worldwide

Exclusive territories available.

Costs and Fees

Total investment: $145.1K-721.3K
Franchise fee: $30K
Ongoing royalty fee: 6%
Term of agreement: 10 years, renewable
Express/kiosk option available

Type of Financing Available
In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Business Experience:
  • General business experience

Operations
  • Number of employees needed to run franchised unit: 15
  • Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 2-4 weeks

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Security/safety procedures
  • Field operations/evaluations

Marketing Support
  • Co-op advertising
  • National media
  • Regional advertising

Rankings

Franchise 500® rank:
#204 (2009); #155 (2008); #145 (2007); #346 (2006);

America's Top Global Franchises:
#158 (2009); #135 (2008); #118 (2007);


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