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AtWork Group

2014 Franchise 500
#384
At a Glance

Products & Services: Temporary, temp-to-hire and direct-hire staffing

Number of Locations: 60

Total Investment: $91.5K - $149.5K

Founded: 1990

Began Franchising: 1992

About AtWork Group

Bob Smith, founder of a full-time placement service in Knoxville, Tennessee, was interested in starting a temporary help business. He approached John Hall about developing the concept, and together the two started AtWork Personnel Service in 1986.

Over the next five years, the company added 11 locations. The following year, those locations were offered to managers as franchises. AtWork began selling franchises to the general public in 1994.

Franchise Units

Year U.S. Canadian International Company Owned
2014 42 0 0 18
2013 41 0 0 18
2012 37 0 0 12
2011 36 0 0 0
2010 35 0 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $91,500 - $149,500
Franchise Fee: $35,000
Ongoing Royalty Fee: 6.5%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: 20% off franchise fee
Financial Requirements
Net Worth: $250,000
Liquid Cash Available: $50,000
Operations
32% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 5 days minimum. At franchisee's location: 3-5 days minimum. Meetings : 2 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,
Other marketing support: Direct sales support

Franchise Ranking History

Franchise 500®: #384 (2014), #338 (2013), #477 (2011), #466 (2010),
Top Home-Based: #95 (2013),

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