Customer Loyalty

News and Articles About Customer Loyalty

Big Brands Form Mega Customer Loyalty Program
Loyalty Programs

Big Brands Form Mega Customer Loyalty Program

With participants including Macy's, Rite Aid and more, the coalition could shake up traditional rewards programs in the U.S.
Phil Wahba
How to Respond to Bad Reviews to Build Customer Loyalty
Customer Engagement

How to Respond to Bad Reviews to Build Customer Loyalty

Here's what to do when your business gets slammed on Yelp or other review sites.
Brett Relander
Why You Should Polarize Your Client Base Just Like an Online Dating Site
Customer Loyalty

Why You Should Polarize Your Client Base Just Like an Online Dating Site

Sites such as Farmers Only and Christian Mingle have a customer filter built right into the names.
John Brubaker
How to Remain Customer First in the Digital Age
Customer Service

How to Remain Customer First in the Digital Age

By using new technology to create innovative product, design and communication, it can be easier than ever for brands across all industries to remain focused on the customer.
Lane Gerson and Ariel Nelson
Show Your Work: Letting a Great Product Sell Itself
Marketing Strategies

Show Your Work: Letting a Great Product Sell Itself

There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.
Paul Jun
The 4 Secrets to Achieving Customer Loyalty
Customer Loyalty

The 4 Secrets to Achieving Customer Loyalty

Every business wants loyal customers, yet we often forget how crucial relationships are to our success.
Seth Bailey
5-Star Customer Service Should Hurt a Little
Customer Service

5-Star Customer Service Should Hurt a Little

Wowing your customers is a powerful tool, but when it's done right, it also should hurt a little.
Norm Merritt
The 3 Essentials Customers Want Most
Customer Service

The 3 Essentials Customers Want Most

Few businesses sell anything the customer can't buy somewhere else but customers who feel acknowledged and valued are less likely to shop around.
Tor Constantino
3 Ways to Create Customer Experiences That Boost Sales
Customer Experience

3 Ways to Create Customer Experiences That Boost Sales

Consumers make purchasing decisions for reasons far more complex than price. Understanding that psychology is a big marketing advantage.
Brett Relander
To Grow Your Customer Base Focus on EOA: Early, Often and Always
The Grind

To Grow Your Customer Base Focus on EOA: Early, Often and Always

When your company is small and new, it's the first customers to sign on who can make or break your business.
Sarah Haselkorn
Win Customer Loyalty With an Unexpected Experience
Customer Service

Win Customer Loyalty With an Unexpected Experience

Turn a value-added service into a truly unique offering to inspire repeat business, suggests the author of a new client-service book, 'Sprinkles.'
Chip R. Bell
6 Reasons Every Company Needs a Customer Service Roadmap
Customer Service

6 Reasons Every Company Needs a Customer Service Roadmap

As your business grows, it's important to have plans in place so you're not caught off guard.
Leyla Seka
Who Really Runs Your Enterprise?
Customers

Who Really Runs Your Enterprise?

Centering an organization on the customer takes a courageous leader more interested in excellence than ego. Find out three strategies for doing so.
Chip R. Bell
Treat Loyal Customers as Well as You Do New Ones
Customer Loyalty

Treat Loyal Customers as Well as You Do New Ones

Welcome familiar faces back to your business as your benefactors. Don't take anyone for granted.
Karen Mishra