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Today's Most Read
When It Comes to Sales, the Phone Is Your Most Powerful Tool
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News and Articles About Customer Loyalty
Big Brands Form Mega Customer Loyalty Program
With participants including Macy's, Rite Aid and more, the coalition could shake up traditional rewards programs in the U.S.
How to Respond to Bad Reviews to Build Customer Loyalty
Here's what to do when your business gets slammed on Yelp or other review sites.
Why You Should Polarize Your Client Base Just Like an Online Dating Site
Sites such as Farmers Only and Christian Mingle have a customer filter built right into the names.
How to Remain Customer First in the Digital Age
By using new technology to create innovative product, design and communication, it can be easier than ever for brands across all industries to remain focused on the customer.
Lane Gerson and Ariel Nelson
Show Your Work: Letting a Great Product Sell Itself
There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.
The 4 Secrets to Achieving Customer Loyalty
Every business wants loyal customers, yet we often forget how crucial relationships are to our success.
5-Star Customer Service Should Hurt a Little
Wowing your customers is a powerful tool, but when it's done right, it also should hurt a little.
The 3 Essentials Customers Want Most
Few businesses sell anything the customer can't buy somewhere else but customers who feel acknowledged and valued are less likely to shop around.
3 Ways to Create Customer Experiences That Boost Sales
Consumers make purchasing decisions for reasons far more complex than price. Understanding that psychology is a big marketing advantage.
To Grow Your Customer Base Focus on EOA: Early, Often and Always
When your company is small and new, it's the first customers to sign on who can make or break your business.
Win Customer Loyalty With an Unexpected Experience
Turn a value-added service into a truly unique offering to inspire repeat business, suggests the author of a new client-service book, 'Sprinkles.'
Chip R. Bell
6 Reasons Every Company Needs a Customer Service Roadmap
As your business grows, it's important to have plans in place so you're not caught off guard.
Who Really Runs Your Enterprise?
Centering an organization on the customer takes a courageous leader more interested in excellence than ego. Find out three strategies for doing so.
Chip R. Bell
Treat Loyal Customers as Well as You Do New Ones
Welcome familiar faces back to your business as your benefactors. Don't take anyone for granted.
Starting a Business
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