News and Articles About Customer Loyalty
A great product is the necessary start but listening to customers and responding is how companies flourish.
With competition fierce, companies need to develop brands that instill these two things in its strategy.
Customers are more likely to connect with your brand when they connect with the people behind the logo.
A close study of Amazon.com founder Jeff Bezos reveals one of the world's most innovative companies is rooted in one of the oldest ideas. The customer comes first.
For the typical start up, the less splashy the launch the better the chances of quietly refining the product and finding the first customer.
Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.
Entrepreneurs must constantly grapple with how to tackle their company's competition. Here are four effective tactics.
The agile CEO is humble enough to question assumptions and accept suggestions but firm on core principles.
There's no easier way to tell a customer or employee that you care then with a gift. And it doesn't even have to cost that much.
This simple act helps creates a jovial base of clients who will continue using a service and feeling good about it.
This vital metric can help determine how much your company will grow and can hurt or help your chances of receiving investment money.
All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.
For a startup trying to get off the ground (or a business looking to grow), customer relationships are crucial as these people fuel the business. To stand out against competitors and develop lasting relationships, startups should consider hosting a customer conference.
Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
With more companies vying for consumers' attention (and money), businesses need to create loyalty programs to get customers on board and to stay. Here is a checklist to create a program in the digital world.
As more and more consumers expect immediate results, businesses need to be able to react quickly to customers' needs. The best way is to have a customer-service strategy on social media.
Shoppers these days get terrific service in certain pockets of their life and use those experiences to judge every sales interaction. With today's smart buyers, how do marketers keep up?
Here are five reasons to keep a support team in-house.
With the ecommerce space getting more and more crowded, companies need to look for innovative ways to get customers (and have them stay). Here is one.
One of the easiest ways to turn customers into loyal followers is to show them that you care.
With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
How your startup uses language to shape the customer experience says a lot about what it believes in.
Who doesn't want her business to scale? But getting enough customers to make your company sustainable can be challenging. Here are a few ways to make the process a bit easier.
Instead of guessing your way through your relationships with customers, have a better understanding of what they want and expect.
These budget-friendly moves might engage patrons of your business all the way to the checkout counter.