Customer loyalty
How to Get Your Employees and Customers to Market for You
BY Dan S. Kennedy and Jeff Slutsky
Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers. How Increasing Interaction Helps Retain Customers
BY Logan Kugler
A guru of entrepreneurship tunes into her customers' concerns, and leaves a lasting impression. How to Build Facebook Fans to Drive Sales
BY Perry Marshall and Thomas Meloche
Why collecting 'likes' is a potent and inexpensive way to promote your business. 4 Lessons for Overcoming Setbacks from Food Network Star Guy Fieri
BY Gwen Moran
What the Food Network host learned about listening to his customers after he lost his first restaurant in a fire.Play Video How Gamification Can Reduce the Need for Discounts (Video)
BY Gabe Zichermann
Expert Gabe Zichermann explains how gaming elements, not special offers, can help make customers more loyal. How to Calculate the Lifetime Value of a Customer
BY Brad Sugars
Crunch the numbers to decide how much you are willing to spend to secure a customer for life. 5 Ways to Take Customer Loyalty to the Next Level
BY Joanna Lord
Here's how to improve the ways you measure loyalty and make it a higher priority with employees. Richard Branson on the Secret to Exceeding Customer Expectations
BY Richard Branson
When it comes to customer service, training front-line employees can be your power tool. How a Lean Startup Can Keep Customers
BY Steve Blank and Bob Dorf
You have customers for your new mobile app or retail website. Here's how to fight churn. To Grow Sales, Turn Your Workplace into a Theater for Customers
BY Lambeth Hochwald
Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.Play Video How to Get Customers Using Your Online Rewards (Video)
BY Gabe Zichermann
Gabe Zichermann explains how offering customers and employees what they want through gamification can create long-term engagement. Secrets of the 10 Most-Trusted Brands
BY Paula Andruss
Dreaming of the day your business becomes a household name? Follow these examples. Four Spring-Cleaning Tips for Your Business
BY Joey Faucette
Take a fresh look at your habits to get a clear perspective on your bottom line. Here's how to get started. What 'Project Runway' Can Teach You About Business
BY Carol Tice
Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub. More Small Businesses Plan to Push Up Prices in 2012
BY Catherine Clifford
Many want to offset higher operating costs, but cost-conscious consumers may balk at the increases. Three Ways to Keep Your Customers Coming Back
BY Daniel Bortz
Entrepreneurs share their best strategies for turning existing clients into the most loyal ones. How to Make a Personal Connection with Customers
BY Lambeth Hochwald
Seven ways to build relationships with prospects that lead to more sales.Play Video How Hyundai Regained Car Buyers' Trust (Video)
Finbarr O'Neill, who led Hyundai through its U.S. turnaround, discusses the car maker's strategic comeback. He's now president of J.D. Power and Associates and he spoke with Bryan Elliot for 'Behind the Brand.' Three Tips for Getting Started on Foursquare
BY Carmine Gallo
Foursquare is so much more than a social media tool. It can inspire, illuminate, inform -- and help tell your brand story. Engage Foursquare users, and they'll reward you with their loyalty. Create Card-Free Rewards Programs with Apps
BY Gwen Moran
Cardboard punch cards and laminated key-ring tags are so last year. These apps can help you put your rewards program on smartphones. Only You Can Prevent Cringe-Worthy Customer Service
BY Carol Tice
Two-thirds of American consumers have walked out of a store due to bad customer service. Here's how you can prevent pushing customers away. How Your Business Can Build Customer Loyalty -- and Profits
BY Carol Tice
Better customer service can cultivate a more profitable business. Here are a few tips for building customer loyalty. How to Really Build Loyalty
BY Carol Tice
Here is a snippet of what's to come out of the leadership and loyalty focused Successful Online Business Conference. 