Customer Loyalty

News and Articles About Customer Loyalty

Shattering the Myth: All Clients Are Not Good Ones
Clients

Shattering the Myth: All Clients Are Not Good Ones

Here are five clients you want to stay away from.
Dana Brownlee
SXSW Thought Leaders on Failing Better & Finding Your Way
SXSW 2015

SXSW Thought Leaders on Failing Better & Finding Your Way

Couldn't make the conference? Didn't take great notes? Here's our roundup of some of the best tips from thought leaders you'd do well to remember.
6 Benefits of Mission-Driven Marketing -- And How to Do It Right
Marketing Strategies

6 Benefits of Mission-Driven Marketing -- And How to Do It Right

By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.
Dan S. Kennedy
3 Ways to Increase Customer Loyalty
Customer Loyalty

3 Ways to Increase Customer Loyalty

People remain committed to a brand they feel a connection to.
Dave Thompson
Why Customer Support Stories Spread Like Wildfire
Customer Service

Why Customer Support Stories Spread Like Wildfire

We experience a positive or negative customer support moment, and then we talk, tweet, text, or write a status update about it.
Paul Jun
Marketing Services Are Smart in Bucking the 'Unbundling' Trend
Marketing

Marketing Services Are Smart in Bucking the 'Unbundling' Trend

While TV providers are moving toward a model where customers can pay for individual services, communications is going in the other direction.
Derek Newton
8 Steps to Approaching Customer Service in the Digital World
Customer Service

8 Steps to Approaching Customer Service in the Digital World

By learning to utilize technology you can enhance your company's customer service like never before.
Drew Hendricks
5 Ways to Improve Customer Service for Seniors
Customer Service

5 Ways to Improve Customer Service for Seniors

Tailoring your customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the demographic continues to grow and change.
Seth Bailey
Big Brands Form Mega Customer Loyalty Program
Loyalty Programs

Big Brands Form Mega Customer Loyalty Program

With participants including Macy's, Rite Aid and more, the coalition could shake up traditional rewards programs in the U.S.
Phil Wahba
How to Respond to Bad Reviews to Build Customer Loyalty
Customer Engagement

How to Respond to Bad Reviews to Build Customer Loyalty

Here's what to do when your business gets slammed on Yelp or other review sites.
Brett Relander
Why You Should Polarize Your Client Base Just Like an Online Dating Site
Customer Loyalty

Why You Should Polarize Your Client Base Just Like an Online Dating Site

Sites such as Farmers Only and Christian Mingle have a customer filter built right into the names.
John Brubaker
How to Remain Customer First in the Digital Age
Customer Service

How to Remain Customer First in the Digital Age

By using new technology to create innovative product, design and communication, it can be easier than ever for brands across all industries to remain focused on the customer.
Lane Gerson and Ariel Nelson
Show Your Work: Letting a Great Product Sell Itself
Marketing Strategies

Show Your Work: Letting a Great Product Sell Itself

There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.
Paul Jun
The 4 Secrets to Achieving Customer Loyalty
Customer Loyalty

The 4 Secrets to Achieving Customer Loyalty

Every business wants loyal customers, yet we often forget how crucial relationships are to our success.
Seth Bailey