Pro football provides a great model for entrepreneurs as they seek out loyal, raving fans.
In a business environment that no longer values brand loyalty, winning over long-term customers creates benefits that entrepreneurs should not undervalue.
If you're serious about your future success and the growth of your business, you have to focus just as much on service as on sales.
Businesses of all sizes would be well served giving their customers a seat at the table with an executive that represents their interests.
If there is a market for your business, you will have competitors. Learning from them is the winning strategy.
The best way to succeed as a brand is for your customers to think of your company as people who are taking care of them.
Blake Anderson of the Arkansas State Red Wolves knows how to drive conversation and get attention. You should follow his lead.
Customer retention is key to a successful business. Learn how.
'In every business, even college recruitment, people are looking for someone to rescue them.'
A little blue birdie can offer great opportunities to interact with and retain customers.
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Ditch the conventional "buy 10 get 1 free" tactic. Instead, adopt these tested strategies to keep followers engaged and loyal to your brand.
Pitching, selling, fulfilling: What should you do at each stage?
Here are a few customer-service mistakes your company may be making and how to correct them, so you can be on the path of providing a memorable experience for customers, rather than an awful one.
Wary of scams, rip-offs and shady marketing tactics, customers are starting to see the world more in terms of real and fake.
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