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4 Steps to Attracting and Building Better Customers
When you're operating on a budget, you can't fulfill every whim, so part of the responsibility -- and surely thrill -- of owning a business is learning to set and then meet your clients' expectations.
13 Tricks for Landing Your First Thousand Customers
Getting the first 1,000 customers will not guarantee your success, but it will you give you a chance to get some real-world feedback -- and maybe even pay some bills at the same time.
5 Essentials for Building a Subscription Business Customers Won't Quit
Subscription businesses are as old as newspapers and as new as the latest startup drawn by the prospect of recurring revenues.
Yes, Believe It: Taylor Swift Is a Customer Retention Expert
The pop star proves she knows her customers and fans.
How to Get Customers to Keep Coming Back
To increase your customer retention rate, you need to give people a reason to return to your business. Here is how.
With the Right Incentives Loyal Customers Will Become Brand Advocates
There is no better marketing strategy today than encouraging your best customers to recommend your brand to their friends.
Ask a Geek
Is a High-Tech Customer Loyalty System Right For You?
Here's what you need to know about starting a loyalty program that keeps customers coming back.
Mikal E. Belicove
13 Ways to Show Customers You Love Them
A bigger marketing budget is great but it doesn't cost much to let customers know you appreciate them.
4 Ways to Extend Customer Service Beyond Your 1-800-Number
To fine-tune your customer service, cultivate loyalty with a relationship-building approach that transcends single interactions.
3 Sales-Boosting Freebies Customers Can't Resist
The basic human desire to get a deal, or better yet something for free, is key to getting people into your store in a mood to buy.
5 Ways to Put Your Customers First
The sooner you can prioritize your customer's point of view and create products and experiences that reflect their needs, the more successful everyone will be.
How to Prep Your Startup for the Collapse of the Tech Bubble
Remember dot-com stocks? Three ways you can shore up your company ahead of the next big pop.
Customers Will Be Loyal If Delight Is Built Into Your Product or Service
Here are nine ways to build this unmeasurable metric into your business.
4 Ways to Boost Customer Advocacy -- Fast
Use awareness and speed to turn social media criticism into a sale.
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