Customer Loyalty

News and Articles About Customer Loyalty

3 Keys to Measuring the Success of Your Loyalty Program

Launching a customer-loyalty program isn't enough. To make it worth your while, you need to ensure you are getting the most out of it.

5 Tips for Building Strong Relationships With Clients

Forging solid business ties seems simple on the surface, but this requires time, effort and tact.

A New Tool Is Helping to Reduce Visitor Abandonment on Websites

Visitor abandonment remains to be one of the leading obstacles for online retailers. A great deal of time and money is spent to bring traffic to business websites. Here is how consumers to stay on your site.

Why Businesses Can't Afford to Upset Customers (Infographic)

Learn what companies can do if consumers do become unhappy.

Gaining Customers' Trust Can Be Your Checkmate

A small business can earn consumers' loyalty by focusing on this essential quality in four key ways.

How to Turn Haters Into Raving Customers

In this podcast, Lewis Howes chats with millionaire Timothy Sykes about how we can cultivate loyal customers and make a ton of money.

The Shocking Truth: Customers Don't Want to Engage With Your Company

When it comes to brand loyalty, values are worth more than engagement.

Golf Company's $1.5 Million Giveaway Far From a Hole in One

Another glaring example of how companies miss the mark on marketing and customer loyalty campaigns.

3 Keys to Providing Great Customer Service

A great product is the necessary start but listening to customers and responding is how companies flourish.

The 2 Things Brands Must Do to Edge Out the Competition

With competition fierce, companies need to develop brands that instill these two things in its strategy.

6 Reasons to Make Your Business Human on Social Media

Customers are more likely to connect with your brand when they connect with the people behind the logo.

Take a Tip from Bezos: Customers Always Need a Seat at the Table

A close study of Amazon.com founder Jeff Bezos reveals one of the world's most innovative companies is rooted in one of the oldest ideas. The customer comes first.

Embrace the Soft Launch

For the typical start up, the less splashy the launch the better the chances of quietly refining the product and finding the first customer.

Lure Teetering Customers With Digital Coupons (Infographic)

Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.

How to Deal With Your No. 1 Nemesis

Entrepreneurs must constantly grapple with how to tackle their company's competition. Here are four effective tactics.

Growth and Change Require Agile Leadership and Bedrock Values

The agile CEO is humble enough to question assumptions and accept suggestions but firm on core principles.

Want to Build Loyalty? Remember, Everyone Loves Free Stuff.

There's no easier way to tell a customer or employee that you care then with a gift. And it doesn't even have to cost that much.

Smiling Is Contagious. Customers (and Your Business) Thrive on It.

This simple act helps creates a jovial base of clients who will continue using a service and feeling good about it.

A High Churn Can Cause Your Business to Crash and Burn

This vital metric can help determine how much your company will grow and can hurt or help your chances of receiving investment money.

The Savvy Business Owner's Guide to Honesty Via Social Media

All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.

5 Steps to Creating a Valuable Customer Conference

For a startup trying to get off the ground (or a business looking to grow), customer relationships are crucial as these people fuel the business. To stand out against competitors and develop lasting relationships, startups should consider hosting a customer conference.

Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.

Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..

A Checklist to Get Your Customer-Loyalty Program Off the Ground

With more companies vying for consumers' attention (and money), businesses need to create loyalty programs to get customers on board and to stay. Here is a checklist to create a program in the digital world.

6 Reasons Social Media Is Your Secret Weapon in Customer Service

As more and more consumers expect immediate results, businesses need to be able to react quickly to customers' needs. The best way is to have a customer-service strategy on social media.

The 4 Things Every Customer Wants

Shoppers these days get terrific service in certain pockets of their life and use those experiences to judge every sales interaction. With today's smart buyers, how do marketers keep up?

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