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Today's Most Read
Elon Musk's Ex-Wife on What She Learned Living With an Extreme Entrepreneurial Success
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Consumers demand fast action these days, so try these strategies to be a responsible and caring company.
How to 'Fire' Bad Customers Without Burning Bridges
There are several things you can do to make the process as pain-free as possible for both parties involved.
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There are a handful of marketing practices available to entrepreneurs that don't require them to burn through valuable resources.
5 Ways to Maintain Brand Engagement on Mobile After the Holiday Rush
Here are a few pointers on how to beat the holiday burnout and keep customers wanting more.
A 5-Step Guide to Competing With Amazon
Think you can't compete with Amazon? Think again.
7 Ways to Say I Love You
Simple expressions of thanks can go a long way toward instilling loyalty with staffers and customers.
5 Ways To Make Your Startup Addictive
Here is how to get your clients clamoring for more of your product or service.
5 Ways Content Marketing Can Create Brand Loyalty
In a technology-driven world, content is everything and every business is a publisher-and customers are the sales force.
Small Business PR
Salespeople Are Shifting Away From Traditional Sales Models to This Strategy
As consumers become savvier and increasingly overwhelmed with sales and marketing messages, they've begun to tune out. Here is how to reel them back in.
Want to Attract More Loyal Customers? Focus on This Marketing Strategy.
This marketing approach is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to.
The Lesson in American Airlines' Smart Pricing Plan for its Exclusive Club
What kind of customers would you rather have? Ones that pay as they go, or those on a subscription?
4 Strategies to Keep Customers Coming Back
A social-media complaint can cost a company millions and a review shape a restaurant's fortune. Find out ways that consumer feedback can shape product decisions.
Too Much Social Media Can Drive Away Your Customers
Your audience won't tire of quality content but the key word is "quality.''
Aim Directly at Your Target Market to Land New Clients
Try these six ways to keep tabs on current customers and score additional ones.
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