Customer Loyalty

News and Articles About Customer Loyalty

How to Sell to the Hyper-Aware Consumer

How to Sell to the Hyper-Aware Consumer

As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
Getting Fickle Consumers to Buy Into Your Brand

Getting Fickle Consumers to Buy Into Your Brand

While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.
3 Ways Owning Your Mistakes Will Make You Powerful

3 Ways Owning Your Mistakes Will Make You Powerful

Nobody likes that person that always denies or casts blame.
How This Startup's Focus on Personal Touch Helped it Thrive

How This Startup's Focus on Personal Touch Helped it Thrive

Online personal style service Stitch Fix builds loyalty by really knowing its customers.
Why Can Some Businesses Get Away With High Prices?

Why Can Some Businesses Get Away With High Prices?

Ivy League schools, top doctors and rock stars provide a lesson for your business.
When the Self-Service Customer Smiles

When the Self-Service Customer Smiles

Cater to the user of remote or electronic services while inspiring loyalty and a sense of partnership
How Warby Parker Used the Element of Surprise to Win Over Customers

How Warby Parker Used the Element of Surprise to Win Over Customers

Warby Parker Co-CEO and founder Neil Blumenthal explains how inspiration can come from the most unlikely sources.
The 5 Key Factors of Website Success

The 5 Key Factors of Website Success

You must have these five commonly accepted factors in place if you want your online business to succeed.
What Do Dropbox, Green Mountain and 3-D Printing Have in Common?

What Do Dropbox, Green Mountain and 3-D Printing Have in Common?

These three companies are jumping on a consumer trend that will continue to gain momentum (and dollars) in the near future.
4 Ways to Increase Your Direct Mail Sales

4 Ways to Increase Your Direct Mail Sales

After you've completed a few successful direct mail campaigns, use these four methods to build your sales.
In Love and in Business, Trust Is the Beginning, Middle and End of the Story

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
Angry Client? Listen and Keep Your Cool.

Angry Client? Listen and Keep Your Cool.

Dealing with disgruntled clients is part of what it takes to run a business. But it can be draining. Here are a few ways to deal with these unhappy folks.
How Fitbit, Like Tylenol Before It, Handled a Recall the Right Way

How Fitbit, Like Tylenol Before It, Handled a Recall the Right Way

The fitness tracker company is likely to see increased consumer demand after it took the step to removes its product from shelves.
Soar Above, Rather Than Survive, a Product Recall

Soar Above, Rather Than Survive, a Product Recall

Fitbit is the latest company that instituted a recall. Did it do it right? Also, seven steps to implement a recall program in your business.
3 Ways to Treat Early Adopters Like Royalty

3 Ways to Treat Early Adopters Like Royalty

When first launching an endeavor, getting the first few customers on board can be extremely challenging. Yet, they provide a load of information. Here is how to make sure they are happy.
How 'Raising the Roof' Heightened This Restaurant's Brand

How 'Raising the Roof' Heightened This Restaurant's Brand

The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
Follow These Laws to Grab Customers' Attention

Follow These Laws to Grab Customers' Attention

Analysts and experts have tried for years to crack the customer conundrum. It really shouldn't be that difficult. Here are a few laws to follow.

Why Not Every Retailer Should Go Online Only

A brick and mortar store and a personal approach might increase overhead but can help you build your customer base.
Why Customers Become More Loyal After Flirting With Other Brands

Why Customers Become More Loyal After Flirting With Other Brands

A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

Companies shouldn't take advantage of consumers who trust them with their personal information.
Be Charitable, and Your Customers May Just Give Back to You

Be Charitable, and Your Customers May Just Give Back to You

With the holidays behind us, many businesses stop their philanthropic efforts. This is a big mistake, as companies can continue to capitalize on charitable givings.
Warren Buffett Wants to Pay You $1 Billion for the Perfect March Madness Bracket

Warren Buffett Wants to Pay You $1 Billion for the Perfect March Madness Bracket

How do you like odds of 1 in 9.2 quintillion? That's how likely it is to predict a flawless NCAA bracket.

4 Steps to Establishing Your Business on Review Sites

If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
8 Steps to Make Customers Love Your Brand

8 Steps to Make Customers Love Your Brand

Just like with a romantic relationship, the courtship can never end.
Dealing With That Unhappy Customer

Dealing With That Unhappy Customer

Sometimes, a client can become a nuisance. Is it worth the stress to save the relationship?

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