Customer Loyalty

News and Articles About Customer Loyalty

A Checklist to Get Your Customer-Loyalty Program Off the Ground

A Checklist to Get Your Customer-Loyalty Program Off the Ground

With more companies vying for consumers' attention (and money), businesses need to create loyalty programs to get customers on board and to stay. Here is a checklist to create a program in the digital world.
6 Reasons Social Media Is Your Secret Weapon in Customer Service

6 Reasons Social Media Is Your Secret Weapon in Customer Service

As more and more consumers expect immediate results, businesses need to be able to react quickly to customers' needs. The best way is to have a customer-service strategy on social media.
The 4 Things Every Customer Wants

The 4 Things Every Customer Wants

Shoppers these days get terrific service in certain pockets of their life and use those experiences to judge every sales interaction. With today's smart buyers, how do marketers keep up?
Hold the Phone! Don't Outsource Customer Support Just Yet

Hold the Phone! Don't Outsource Customer Support Just Yet

Here are five reasons to keep a support team in-house.
How One New Social-Proof Technology Is Increasing Website Conversions

How One New Social-Proof Technology Is Increasing Website Conversions

With the ecommerce space getting more and more crowded, companies need to look for innovative ways to get customers (and have them stay). Here is one.
Why Small Businesses Should Be Utilizing Customer-Loyalty Programs

Why Small Businesses Should Be Utilizing Customer-Loyalty Programs

One of the easiest ways to turn customers into loyal followers is to show them that you care.
4 Unconventional Ways to Turn Customers Into Brand Advocates

4 Unconventional Ways to Turn Customers Into Brand Advocates

With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
My Company Has a Jersey Accent: Branding With a Distinctive Voice

My Company Has a Jersey Accent: Branding With a Distinctive Voice

How your startup uses language to shape the customer experience says a lot about what it believes in.
4 Tips for Preparing Your Business to Grow

4 Tips for Preparing Your Business to Grow

Who doesn't want her business to scale? But getting enough customers to make your company sustainable can be challenging. Here are a few ways to make the process a bit easier.
7 Damaging Myths About Customer Engagement to Promptly Discard

7 Damaging Myths About Customer Engagement to Promptly Discard

Instead of guessing your way through your relationships with customers, have a better understanding of what they want and expect.
 Revive That Old-Fashioned Extra: Excellent Customer Service

Revive That Old-Fashioned Extra: Excellent Customer Service

These budget-friendly moves might engage patrons of your business all the way to the checkout counter.
4 Common Customer-Service Obstacles (And How to Fix Them)

4 Common Customer-Service Obstacles (And How to Fix Them)

Customer service can make or break a company. Don't fall into the trap of delivering sub-par service, which could result in your company's future going down the drain.
10 Tactics for Increasing Your Customer Value and Loyalty

10 Tactics for Increasing Your Customer Value and Loyalty

While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
How to Sell to the Hyper-Aware Consumer

How to Sell to the Hyper-Aware Consumer

As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
Getting Fickle Consumers to Buy Into Your Brand

Getting Fickle Consumers to Buy Into Your Brand

While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.
3 Ways Owning Your Mistakes Will Make You Powerful

3 Ways Owning Your Mistakes Will Make You Powerful

Nobody likes that person that always denies or casts blame.
How This Startup's Focus on Personal Touch Helped it Thrive

How This Startup's Focus on Personal Touch Helped it Thrive

Online personal style service Stitch Fix builds loyalty by really knowing its customers.
Why Can Some Businesses Get Away With High Prices?

Why Can Some Businesses Get Away With High Prices?

Ivy League schools, top doctors and rock stars provide a lesson for your business.
When the Self-Service Customer Smiles

When the Self-Service Customer Smiles

Cater to the user of remote or electronic services while inspiring loyalty and a sense of partnership
How Warby Parker Used the Element of Surprise to Win Over Customers

How Warby Parker Used the Element of Surprise to Win Over Customers

Warby Parker Co-CEO and founder Neil Blumenthal explains how inspiration can come from the most unlikely sources.
The 5 Key Factors of Website Success

The 5 Key Factors of Website Success

You must have these five commonly accepted factors in place if you want your online business to succeed.
What Do Dropbox, Green Mountain and 3-D Printing Have in Common?

What Do Dropbox, Green Mountain and 3-D Printing Have in Common?

These three companies are jumping on a consumer trend that will continue to gain momentum (and dollars) in the near future.
4 Ways to Increase Your Direct Mail Sales

4 Ways to Increase Your Direct Mail Sales

After you've completed a few successful direct mail campaigns, use these four methods to build your sales.
In Love and in Business, Trust Is the Beginning, Middle and End of the Story

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
Angry Client? Listen and Keep Your Cool.

Angry Client? Listen and Keep Your Cool.

Dealing with disgruntled clients is part of what it takes to run a business. But it can be draining. Here are a few ways to deal with these unhappy folks.

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