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News and Articles About Customer loyalty

4 Tips for Preparing Your Business to Grow
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Who doesn't want her business to scale? But getting enough customers to make your company sustainable can be challenging. Here are a few ways to make the process a bit easier.
April 14, 2014 in Grow Your Business
7 Damaging Myths About Customer Engagement to Promptly Discard

7 Damaging Myths About Customer Engagement to Promptly Discard

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Instead of guessing your way through your relationships with customers, have a better understanding of what they want and expect.
April 10, 2014 in Grow Your Business
 Revive That Old-Fashioned Extra: Excellent Customer Service

Revive That Old-Fashioned Extra: Excellent Customer Service

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These budget-friendly moves might engage patrons of your business all the way to the checkout counter.
April 3, 2014 in Grow Your Business
4 Common Customer-Service Obstacles (And How to Fix Them)

4 Common Customer-Service Obstacles (And How to Fix Them)

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Customer service can make or break a company. Don't fall into the trap of delivering sub-par service, which could result in your company's future going down the drain.
April 3, 2014 in Leadership
10 Tactics for Increasing Your Customer Value and Loyalty

10 Tactics for Increasing Your Customer Value and Loyalty

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While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
April 3, 2014 in Marketing
How to Sell to the Hyper-Aware Consumer

How to Sell to the Hyper-Aware Consumer

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As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
March 27, 2014 in Marketing
Getting Fickle Consumers to Buy Into Your Brand

Getting Fickle Consumers to Buy Into Your Brand

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While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.
March 24, 2014 in Leadership
3 Ways Owning Your Mistakes Will Make You Powerful

3 Ways Owning Your Mistakes Will Make You Powerful

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Nobody likes that person that always denies or casts blame.
March 24, 2014 in Grow Your Business
How This Startup's Focus on Personal Touch Helped it Thrive

How This Startup's Focus on Personal Touch Helped it Thrive

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Online personal style service Stitch Fix builds loyalty by really knowing its customers.
March 19, 2014 in Marketing
Why Can Some Businesses Get Away With High Prices?

Why Can Some Businesses Get Away With High Prices?

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Ivy League schools, top doctors and rock stars provide a lesson for your business.
March 14, 2014 in Grow Your Business
When the Self-Service Customer Smiles

When the Self-Service Customer Smiles

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Cater to the user of remote or electronic services while inspiring loyalty and a sense of partnership
March 13, 2014 in Marketing
How Warby Parker Used the Element of Surprise to Win Over Customers

How Warby Parker Used the Element of Surprise to Win Over Customers

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Warby Parker Co-CEO and founder Neil Blumenthal explains how inspiration can come from the most unlikely sources.
March 13, 2014 in Leadership
The 5 Key Factors of Website Success

The 5 Key Factors of Website Success

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You must have these five commonly accepted factors in place if you want your online business to succeed.
March 11, 2014 in Technology
What Do Dropbox, Green Mountain and 3-D Printing Have in Common?

What Do Dropbox, Green Mountain and 3-D Printing Have in Common?

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These three companies are jumping on a consumer trend that will continue to gain momentum (and dollars) in the near future.
March 5, 2014 in The 'Treps
4 Ways to Increase Your Direct Mail Sales

4 Ways to Increase Your Direct Mail Sales

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After you've completed a few successful direct mail campaigns, use these four methods to build your sales.
March 4, 2014 in Marketing
In Love and in Business, Trust Is the Beginning, Middle and End of the Story

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

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Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
March 3, 2014 in Marketing
Angry Client? Listen and Keep Your Cool.

Angry Client? Listen and Keep Your Cool.

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Dealing with disgruntled clients is part of what it takes to run a business. But it can be draining. Here are a few ways to deal with these unhappy folks.
March 3, 2014 in Grow Your Business
How Fitbit, Like Tylenol Before It, Handled a Recall the Right Way

How Fitbit, Like Tylenol Before It, Handled a Recall the Right Way

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The fitness tracker company is likely to see increased consumer demand after it took the step to removes its product from shelves.
March 3, 2014 in Grow Your Business
Soar Above, Rather Than Survive, a Product Recall

Soar Above, Rather Than Survive, a Product Recall

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Fitbit is the latest company that instituted a recall. Did it do it right? Also, seven steps to implement a recall program in your business.
February 27, 2014 in Grow Your Business
3 Ways to Treat Early Adopters Like Royalty

3 Ways to Treat Early Adopters Like Royalty

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When first launching an endeavor, getting the first few customers on board can be extremely challenging. Yet, they provide a load of information. Here is how to make sure they are happy.
February 27, 2014 in Starting a Business
How 'Raising the Roof' Heightened This Restaurant's Brand

How 'Raising the Roof' Heightened This Restaurant's Brand

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The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
February 27, 2014 in Marketing
Follow These Laws to Grab Customers' Attention

Follow These Laws to Grab Customers' Attention

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Analysts and experts have tried for years to crack the customer conundrum. It really shouldn't be that difficult. Here are a few laws to follow.
February 25, 2014 in Grow Your Business

Why Not Every Retailer Should Go Online Only

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A brick and mortar store and a personal approach might increase overhead but can help you build your customer base.
February 18, 2014 in Ask Entrepreneur
Why Customers Become More Loyal After Flirting With Other Brands

Why Customers Become More Loyal After Flirting With Other Brands

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A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
February 14, 2014 in Branding
Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

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Companies shouldn't take advantage of consumers who trust them with their personal information.
February 10, 2014 in Customer Service
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