Customer loyalty
BY Christopher Hann
How a little bit of personal attention can go a long way with customer loyalty. A Golf Tutorial Site Brings Its Call Center In-House
BY Logan Kugler
Revolution Golf, a video tutorial website, signed up 1.2 million subscribers, and needed a solution to manage customer service. Here's how they did it. 20 Brilliant Brand Logos
BY Andrew Shea
What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention. How to Build a Brand Experience for Customers
BY Jim Joseph
Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers. Forget What Your Customers Need; Branding Is About What They Want
BY Jim Joseph
Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why. 6 Ways to Build Customer Loyalty
BY Entrepreneur Staff
Effective ways to follow up that ensure your business is always in the customer's mind. Tips to Go Above and Beyond With Customer Service
BY Entrepreneur Staff
Customer loyalty is hard to win and easy to lose. Here's how to make the extra effort required to stand out from the competition. 3 Ways to Turn Social Media Followers Into Promoters of Your Brand
BY Brian Patrick Eha
Strategies for activating your fan base from New York's Social Media Week. Lessons in Customer Engagement from the Detroit Auto Show
BY Stephanie Vozza
How to exceed expectations, inspire loyalty and make your customers feel valued. 4 Marketing Hazards to Avoid
BY Dan S. Kennedy & Chip Kessler
Don't let a small mistake give you big problems. Here are four missteps that can quickly sabotage your well-crafted boomer and senior marketing campaign. 4 Ways to Improve Your Ecommerce Customer-Return Policy
BY Jane Porter
For many ecommerce companies, customer-return policies can be just as important as the price or the product. 3 Ways to Turn Holiday Shoppers Into Year-Round Customers
BY Lisa Girard
Exceed customer expectations through everything from great customer service to surprise gifts. The Biggest Trends in Business for 2013
BY Entrepreneur Staff
Our look at new directions in business and how they will affect you in the coming year -- and beyond. 5 Tips for Coping with Cranky Customers
BY Lisa Girard
As the holidays bring out more disgruntled shoppers, it's important to be sensitive and avoid alienating them. Here's how.Play Video Gary Vaynerchuk on Social Media's Multiplier Effect (Video)
BY Laura Lorber
The author of 'The Thank You Economy' shares his views on the power of connecting with customers online. 10 Ways to Say 'Thank You'
BY Kara Ohngren
Expressing a little appreciation can go a long way. Here's how to take it beyond the greeting card sentiments and have meaningful conversations with customers, employees and vendors. How to Add Personality to Your Loyalty Program
BY Dan O'Shea
Belly's loyalty program offers fun ways to interact with customers and helps build new clientele. Gary Vaynerchuk on Keeping it Real With Customers
BY Gary Vaynerchuk
In this special 'Ask Entrepreneur' feature, insight on how to develop relationships without appearing overly aggressive. Belly App Converts 'Damn Paper Punchcards' to Digital
BY Brian Patrick Eha
Customer loyalty is important to small business -- but what consumer wants yet another rewards card? Logan LaHive's venture-backed startup offers a digital solution. Why Your New Neighbors May Hold the Key to Your Business Success (Infographic)
BY Kathleen Davis
Customers that have recently moved to a neighborhood outspend established residents at local small businesses. 4 Apps for Increasing Customer Loyalty
BY John Patrick Pullen
Reward your tried-and-true customers with these smartphone-based loyalty programs.Play Video How Gamification Can Improve Customer Loyalty Programs (Video)
BY Gabe Zichermann
Expert Gabe Zichermann on how 'gamified' programs can be better than standard rewards-based strategies. Show Customers Why They Should Trust You
BY Dan S. Kennedy and Matt Zagula
Using proof can help establish strong relationships with your customers. Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes
BY Michael Houlihan
No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well. 
