Customer Loyalty

News and Articles About Customer Loyalty

How Famed Entrepreneur Seth Godin Built His Tribe
Seth Godin

How Famed Entrepreneur Seth Godin Built His Tribe

It takes real effort to cultivate a tribe, but Godin, almost uniquely among business thinkers, has been willing to do it and in the process, he's indelibly shaped the next generation of business talent.
Dorie Clark
How to Find, Buy and Turn Around a Fixer-Upper Business
Buying a Business

How to Find, Buy and Turn Around a Fixer-Upper Business

Here's what you need to know if you plan on rehabbing an existing business.
Michelle Goodman
6 Ways to Get a Fanatical Customer Base
Customer Engagement

6 Ways to Get a Fanatical Customer Base

Passionate customers are the most critical component of building a brand, but you won't gain followers by sitting on your hands.
Scott Dunlap
Set Your Prices So It's a Win, Win, Win
Pricing

Set Your Prices So It's a Win, Win, Win

Not only should you charge based on the product sold, but also on what your brand represents to customers.
Jim Joseph
Why You Should Discriminate Amongst Customers, and Be Proud of It
Customer Service

Why You Should Discriminate Amongst Customers, and Be Proud of It

Although we all want to feel that every customer is equal and loved, the fact is that all customers are not equal or loved.
Gene Marks
The Simple Customer-Service Mistake That Cost $800
Customer Service

The Simple Customer-Service Mistake That Cost $800

Why being proactive, rather than reactive, in customer service creates loyalty and makes 'cents'.
Carol Roth
3 Fundamentals of Better Customer Experiences
Customer Experience

3 Fundamentals of Better Customer Experiences

"Talk to me like I'm a person. . . not in robot code" is one of them.
Toby Bottorf
4 Steps to Attracting and Building Better Customers
Customer Loyalty

4 Steps to Attracting and Building Better Customers

When you're operating on a budget, you can't fulfill every whim, so part of the responsibility -- and surely thrill -- of owning a business is learning to set and then meet your clients' expectations.
Jana Barrett
13 Tricks for Landing Your First Thousand Customers
Finding Customers

13 Tricks for Landing Your First Thousand Customers

Getting the first 1,000 customers will not guarantee your success, but it will you give you a chance to get some real-world feedback -- and maybe even pay some bills at the same time.
Jeff Foster
5 Essentials for Building a Subscription Business Customers Won't Quit
Subscription Businesses

5 Essentials for Building a Subscription Business Customers Won't Quit

Subscription businesses are as old as newspapers and as new as the latest startup drawn by the prospect of recurring revenues.
Tien Tzuo
Yes, Believe It: Taylor Swift Is a Customer Retention Expert
Customer Retention

Yes, Believe It: Taylor Swift Is a Customer Retention Expert

The pop star proves she knows her customers and fans.
Jerry Jao
How to Get Customers to Keep Coming Back
Customer Loyalty

How to Get Customers to Keep Coming Back

To increase your customer retention rate, you need to give people a reason to return to your business. Here is how.
Dan Newman
With the Right Incentives Loyal Customers Will Become Brand Advocates
Brand Advocates

With the Right Incentives Loyal Customers Will Become Brand Advocates

There is no better marketing strategy today than encouraging your best customers to recommend your brand to their friends.
Brett Relander
Is a High-Tech Customer Loyalty System Right For You?
Ask a Geek

Is a High-Tech Customer Loyalty System Right For You?

Here's what you need to know about starting a loyalty program that keeps customers coming back.
Mikal E. Belicove