Thought Leaders
5 Good Reasons to Fire Your Worst Customers
Good customers are the lifeblood of any business and toxic customers are the bane of every business.
Customer Loyalty | Page 10
Building a Business
How to Prepare to Dazzle and Delight Your Customers This Upcoming Holiday Season
By Sujan Patel
Building a Business
3 Tips for Winning the Loyalty of Your Customers
Making a personal connection with your customers is crucial if you want them to stick around.
By Phil Barrett
Building a Business
The Secret to Long-Term Customer Loyalty Is an Easy Return Policy
Online businesses must plan for returns as a pillar of their brand's larger customer experience.
Building a Business
How to Overcome 5 Major Brand Trust Issues
You earn trust by being straightforward with your customers.
Thought Leaders
5 Lessons to Learn from T-Mobile CEO John Legere
T-Mobile benefits because of how its CEO presents himself.
Thought Leaders
The 5 Emotions That Drive Customer Loyalty
If you want a customer to be loyal to your brand, you need to establish a sense of familiarity.
By Larry Alton
Building a Business
Personalization Is Giving Customers What They Want Before They Demand It
Reallocate your savings from automation to deliver a better customer experience, based on personalization.
By Tara Sporrer
Thought Leaders
When Good Sales Promotions Go Bad
Murphy's Law offers the insight, but only the best managers act in anticipation to mitigate its effects. Here's how.
By Phil La Duke
Building a Business
Are You Looking to Make a Sale or Create a Customer?
Put sales on the backburner, and focus on increasing your customer lifetime value.
Building a Business
The Only 2 Things You Need for a Company Customers Won’t Leave
Look for opportunities to provide a standout experience in everything so your customers will not want to look elsewhere.
Marketing
5 Steps to Creating a Killer Marketing Strategy
A good marketing plan needs your committed involvement.
Building a Business
5 Signs It’s Time to Rebrand Your Company
With a rebrand don't change your whole company, but ensure your brand evolves with your company.
Building a Business
Why Slashing Prices Also Cuts Up Your Brand
Slashing prices as a strategy never lasts. Those customers you saw during a discount won't return once prices return to normal.
Thought Leaders
5 Tips for Dealing with Unhappy Clients
If you simply demand pay, you will have won the battle and lost the war.
Building a Business
Customer Loyalty Is Spelled N-P-S
NPS is a measurement tool that helps businesses gauge how likely customers are to refer others.
By Todd Latz
Building a Business
3 Things About Customer Experience You Can Learn From Drybar
The rapid growth of Drybar in its hair-styling niche proves once more that customer experience is the cornerstone of business success.
Building a Business
They’ll Always Be Royals: 3 Steps to Treating Customers Right
Aiming for just 'good' or 'average' customer service? You may as well route potential customers directly to your competitors.
Building a Business
A New Paradigm for Building Customer Trust
How do you build trust among your customers? Follow these critical steps.
By Jeremy Gin
Building a Business
Demanding Customers Are the Ones Who Motivate Innovation
Having a direct connection to customers is extremely energizing and motivating.
Building a Business
Chipotle’s Loyalty Program Is Broken and Here’s Why
Customer loyalty programs for brick-and-mortar businesses offer a great quid pro quo: crucial customer information.
Tech
3 Ways Restaurant CRM Is Going to Change Your Next Night Out
Don't be weirded out if everyone at that new eatery you're visiting knows your name. It's technology, baby.
By Greg Hong
Marketing
Dear Uber: Reward Your Loyal Customers
I love the ride-sharing company, but it doesn't seem to love me back. So, don't be like Uber; acknowledge and reward your loyal customers.
Online Presence
5 Ways Small-Business Owners Can Improve Customer Retention
Applying these five tips can help mold your daily business routines as well as build your brand image.
Building a Business
7 Ways to Keep Your Customers Begging for More
Treat every customer like your best friend, rather than another burden.
Building a Business
4 Steps to Maximizing Customer Referrals
You can spend all you want on marketing, but the single-best new customer is still a referred new customer.
By Shaun Buck
Building a Business
What Every Entrepreneur Must Understand About Their First 10 Customers
Find out how to turn your early adopters into lifelong brand evangelists.
By Matt Villano
Building a Business
Why Established Companies Are Embracing an Amazon-Like Culture
Con Ed was founded in 1823, but it's making sure it can compete with newer companies born in the digital age.