Customer Loyalty | Page 10

Marketing

Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price

Cutting prices to stay in business is fatal but giving a good customer a break is just smart marketing.

By William Bauer

Building a Business

4 Winning Ways to Build Customer Loyalty

Providing an excellent experience for your customers will help you stay on top.

By Thomas Smale

Building a Business

3 Tips for Winning the Loyalty of Your Customers

Making a personal connection with your customers is crucial if you want them to stick around.

By Phil Barrett

Building a Business

The Secret to Long-Term Customer Loyalty Is an Easy Return Policy

Online businesses must plan for returns as a pillar of their brand's larger customer experience.

By Maria Haggerty

Building a Business

How to Overcome 5 Major Brand Trust Issues

You earn trust by being straightforward with your customers.

Thought Leaders

5 Lessons to Learn from T-Mobile CEO John Legere

T-Mobile benefits because of how its CEO presents himself.

By Jonathan Long

Thought Leaders

The 5 Emotions That Drive Customer Loyalty

If you want a customer to be loyal to your brand, you need to establish a sense of familiarity.

By Larry Alton

Building a Business

Personalization Is Giving Customers What They Want Before They Demand It

Reallocate your savings from automation to deliver a better customer experience, based on personalization.

By Tara Sporrer

Thought Leaders

When Good Sales Promotions Go Bad

Murphy's Law offers the insight, but only the best managers act in anticipation to mitigate its effects. Here's how.

By Phil La Duke

Building a Business

Are You Looking to Make a Sale or Create a Customer?

Put sales on the backburner, and focus on increasing your customer lifetime value.

By Daniel Newman

Building a Business

The Only 2 Things You Need for a Company Customers Won’t Leave

Look for opportunities to provide a standout experience in everything so your customers will not want to look elsewhere.

By Jason Forrest

Marketing

5 Steps to Creating a Killer Marketing Strategy

A good marketing plan needs your committed involvement.

By Peter Daisyme

Building a Business

5 Signs It’s Time to Rebrand Your Company

With a rebrand don't change your whole company, but ensure your brand evolves with your company.

By Andre Bourque

Building a Business

Why Slashing Prices Also Cuts Up Your Brand

Slashing prices as a strategy never lasts. Those customers you saw during a discount won't return once prices return to normal.

By Erik Huberman

Thought Leaders

5 Tips for Dealing with Unhappy Clients

If you simply demand pay, you will have won the battle and lost the war.

By Doug and Polly White

Building a Business

Customer Loyalty Is Spelled N-P-S

NPS is a measurement tool that helps businesses gauge how likely customers are to refer others.

By Todd Latz

Building a Business

3 Things About Customer Experience You Can Learn From Drybar

The rapid growth of Drybar in its hair-styling niche proves once more that customer experience is the cornerstone of business success.

By Kevin Bobowski

Building a Business

They’ll Always Be Royals: 3 Steps to Treating Customers Right

Aiming for just 'good' or 'average' customer service? You may as well route potential customers directly to your competitors.

By Naveen Rajdev

Building a Business

A New Paradigm for Building Customer Trust

How do you build trust among your customers? Follow these critical steps.

By Jeremy Gin

Building a Business

Demanding Customers Are the Ones Who Motivate Innovation

Having a direct connection to customers is extremely energizing and motivating.

By Peter Scocimara

Building a Business

Chipotle’s Loyalty Program Is Broken and Here’s Why

Customer loyalty programs for brick-and-mortar businesses offer a great quid pro quo: crucial customer information.

By Zach Goldstein