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Chief Marketing Officer, Act-On sotware
Kevin Bobowski is Chief Marketing Officer of Act-On software, a marketing automation platform that helps marketers do the best work of their career. Previously he served as vice president of marketing at Offerpop and ExactTarget.
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The rapid growth of Drybar in its hair-styling niche proves once more that customer experience is the cornerstone of business success.
First tackle the low-hanging fruit and then build up to more ambitious campaigns.
Amid all the complexities of software, tools and tracking, some basic principles dominate.
The sharing economy is starting to dramatically upend how creative work fashioned for advertising is sourced.
Develop the strategy the company should have had from the start: a results-driven effort across many social-media platforms, connected to other marketing campaigns.
Give social media a second life that's tied in to your company's marketing message or campaign.