William Bauer

William Bauer

Managing Director of ROYCE New York Monogramming & Leather Goods

William Bauer is the Managing Director of ROYCE, a handcrafted American accessories brand established in New York City in 1974. His small business marketing and entrepreneurial acumen have been featured in The New York Times, Inc., Entrepreneur, BBC, CNN Money, amongst other prominent publications.

The Answer to Crushing Stress Is Seek Grace, Not Perfection
Mental Health

The Answer to Crushing Stress Is Seek Grace, Not Perfection

The ups and downs of entrepreneurship can mask the perilous mood swings of bipolar disorder.
When You Have a Truly Engaged Employee, Thank the Family.
Employee Engagement

When You Have a Truly Engaged Employee, Thank the Family.

The hours in the office and nights on the road is time your indispensable employee is not home.
Product, Price, Placement, Promotion: Can Your Business Survive Without Them?
Inspiring Your Team

Product, Price, Placement, Promotion: Can Your Business Survive Without Them?

Service as a Solution can differentiate businesses facing barriers.
Want to Dress for Success? Ditch the Expensive Suits and Get to Work
Lifestyle

Want to Dress for Success? Ditch the Expensive Suits and Get to Work

The value of your clothing has nothing to do with the value of your work and ideas.
3 Things I'm Doing to Avoid Sending Spam
Spam

3 Things I'm Doing to Avoid Sending Spam

When we receive email from strangers asking us to buy things we don't want, it's spam. When we email people we don't know about our value proposition, it's marketing.
We're All in the Service Business
Customer Service

We're All in the Service Business

Your product is not your business, taking care of your customers is your business.
You Don't Succeed by Making it Difficult to Buy From You
Customer Retention

You Don't Succeed by Making it Difficult to Buy From You

The frustrated shopper who gives up on you might have been a customer for life if you'd made things easy.
Don't Mistake a Frequent Customer With a Loyal Customer
Customer Retention

Don't Mistake a Frequent Customer With a Loyal Customer

A customer who has made a genuine connection with your business won't dump you when they find somebody slightly cheaper.
Pleasant Surprises Are the Best Customer Service
Customer Service

Pleasant Surprises Are the Best Customer Service

When you treat your customer as your friend, you know what they need even if they don't ask.
Your Company's Worth Is Far Greater Than Its Revenue Growth Metrics
Family Businesses

Your Company's Worth Is Far Greater Than Its Revenue Growth Metrics

A business that ignores the numbers is in trouble. A business that ignores its people is doomed.
Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price
Competition

Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price

Cutting prices to stay in business is fatal but giving a good customer a break is just smart marketing.
Your Team Can't See the Big Picture if Your Don't Show Them
Inspiring Your Team

Your Team Can't See the Big Picture if Your Don't Show Them

Every job comes with a pay check, so if you aren't giving your employees a sense of purpose, why is working for you better?
Don't Bid for Prima Donnas When You Can Develop In-House Talent
Inspiring Your Team

Don't Bid for Prima Donnas When You Can Develop In-House Talent

While that superstar you just paid top dollar for is waiting for the next better offer, somebody on your team worries they are going nowhere.
Exceeding Client Expectations Just Leads to Really Entitled Clients
Customer Relationship Management

Exceeding Client Expectations Just Leads to Really Entitled Clients

The best way to "manage expectations'' is to honestly tell your customer what you will deliver, when, at what cost, then do it.
Burnout in the Family Business and How Throttling Back Improved Everything
Burnout

Burnout in the Family Business and How Throttling Back Improved Everything

If overwork is driving your life off the rails, why are you so certain it's helping your business?
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