William Bauer

William Bauer

Managing Director of ROYCE New York Monogramming & Leather Goods

William Bauer is the Managing Director of ROYCE, a handcrafted American accessories brand established in New York City in 1974. His small business marketing and entrepreneurial acumen have been featured in The New York Times, Inc., Entrepreneur, BBC, CNN Money, amongst other prominent publications.

3 Things I'm Doing to Avoid Sending Spam
Spam

3 Things I'm Doing to Avoid Sending Spam

When we receive email from strangers asking us to buy things we don't want, it's spam. When we email people we don't know about our value proposition, it's marketing.
We're All in the Service Business
Customer Experience

We're All in the Service Business

Your product is not your business, taking care of your customers is your business.
You Don't Succeed by Making it Difficult to Buy From You
Customer Experience

You Don't Succeed by Making it Difficult to Buy From You

The frustrated shopper who gives up on you might have been a customer for life if you'd made things easy.
Don't Mistake a Frequent Customer With a Loyal Customer
Customer Experience

Don't Mistake a Frequent Customer With a Loyal Customer

A customer who has made a genuine connection with your business won't dump you when they find somebody slightly cheaper.
Pleasant Surprises Are the Best Customer Service
Customer Experience

Pleasant Surprises Are the Best Customer Service

When you treat your customer as your friend, you know what they need even if they don't ask.
Your Company's Worth Is Far Greater Than Its Revenue Growth Metrics
Family Businesses

Your Company's Worth Is Far Greater Than Its Revenue Growth Metrics

A business that ignores the numbers is in trouble. A business that ignores its people is doomed.
Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price
Customer Experience

Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price

Cutting prices to stay in business is fatal but giving a good customer a break is just smart marketing.
Your Team Can't See the Big Picture if Your Don't Show Them
Company Culture

Your Team Can't See the Big Picture if Your Don't Show Them

Every job comes with a pay check, so if you aren't giving your employees a sense of purpose, why is working for you better?
Don't Bid for Prima Donnas When You Can Develop In-House Talent
Hiring

Don't Bid for Prima Donnas When You Can Develop In-House Talent

While that superstar you just paid top dollar for is waiting for the next better offer, somebody on your team worries they are going nowhere.
Exceeding Client Expectations Just Leads to Really Entitled Clients
Customer Experience

Exceeding Client Expectations Just Leads to Really Entitled Clients

The best way to "manage expectations'' is to honestly tell your customer what you will deliver, when, at what cost, then do it.
Burnout in the Family Business and How Throttling Back Improved Everything
Make More Happen

Burnout in the Family Business and How Throttling Back Improved Everything

If overwork is driving your life off the rails, why are you so certain it's helping your business?
Why Employee Engagement Supersedes Client Appeasement
Employee Engagement

Why Employee Engagement Supersedes Client Appeasement

Your employees are your most important customers.
Tattooing Your Logo: When Branding Becomes Literal
Make More Happen

Tattooing Your Logo: When Branding Becomes Literal

Permanently inking your brand's logo tangibly manifests the aphorism "skin in the game."
The Purchase Order Is In … Now What?
Growth Strategies

The Purchase Order Is In … Now What?

Attaining a coveted spot on a major retailer's supply chain is a boon to your small business, but how do you adapt?
3 Tips for a Millennial Manager Leading an Older Generation
Managing Employees

3 Tips for a Millennial Manager Leading an Older Generation

I'm 30 years younger than my average employee. We all get along just fine.