William Bauer is the managing director of ROYCE, a handcrafted American accessories brand based in New York City. His small-business marketing and entrepreneurial acumen have been featured in The New York Times, Entrepreneur, BBC, CNN Money, and other prominent publications.
About William Bauer
More From William Bauer
The most fun you can have in business is making money doing the right thing for every customer.
If you have employees, you have a lot of responsibility. This is worth thinking about.
Entrepreneurs can afford neither perfectionism nor complacency.
A revered basketball coach taught his team that taking nothing for granted is how you tilt the odds in your favor.
The ups and downs of entrepreneurship can mask the perilous mood swings of bipolar disorder.
The hours in the office and nights on the road is time your indispensable employee is not home.
Service as a Solution can differentiate businesses facing barriers.
The value of your clothing has nothing to do with the value of your work and ideas.
The frustrated shopper who gives up on you might have been a customer for life if you'd made things easy.
A customer who has made a genuine connection with your business won't dump you when they find somebody slightly cheaper.