Managing Director of ROYCE New York Monogramming & Leather Goods
William Bauer is the Managing Director of ROYCE, a handcrafted American accessories brand established in New York City in 1974. His small business marketing and entrepreneurial acumen have been featured in The New York Times, Inc., Entrepreneur, BBC, CNN Money, amongst other prominent publications.
When we receive email from strangers asking us to buy things we don't want, it's spam. When we email people we don't know about our value proposition, it's marketing.
Your product is not your business, taking care of your customers is your business.
The frustrated shopper who gives up on you might have been a customer for life if you'd made things easy.
A customer who has made a genuine connection with your business won't dump you when they find somebody slightly cheaper.
When you treat your customer as your friend, you know what they need even if they don't ask.
A business that ignores the numbers is in trouble. A business that ignores its people is doomed.
Cutting prices to stay in business is fatal but giving a good customer a break is just smart marketing.
Every job comes with a pay check, so if you aren't giving your employees a sense of purpose, why is working for you better?
While that superstar you just paid top dollar for is waiting for the next better offer, somebody on your team worries they are going nowhere.
Customer Relationship Management
The best way to "manage expectations'' is to honestly tell your customer what you will deliver, when, at what cost, then do it.
Make More Happen
If overwork is driving your life off the rails, why are you so certain it's helping your business?
Make More Happen
Permanently inking your brand's logo tangibly manifests the aphorism "skin in the game."
Attaining a coveted spot on a major retailer's supply chain is a boon to your small business, but how do you adapt?
I'm 30 years younger than my average employee. We all get along just fine.
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© 2017 Entrepreneur Media, Inc.