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William Bauer

William Bauer

Guest Writer / Managing Director of ROYCE New York Monogramming & Leather Goods

William Bauer is the Managing Director of ROYCE, a handcrafted American accessories brand established in New York City in 1974. His small business marketing and entrepreneurial acumen have been featured in The New York Times, Inc., Entrepreneur, BBC, CNN Money, amongst other prominent publications.

More From William Bauer

Entrepreneurship

'Good Enough' Is Fine for Getting Started but It's Not a Worthy Goal

Entrepreneurs can afford neither perfectionism nor complacency.
Seasonal Businesses

Seeing the Big Picture When Business Gets Slow

Good advice can come from unexpected sources.
Entrepreneurship

Those Who Talk About It and Those Who Be About It

Posers think entrepreneurship is glamorous. Real entrepreneurs know the gritty work of keeping a business open and a payroll met is anything but.
Lessons

For a Winning Strategy Blend These 3 Elements: Energy, Effort and Desperation

A revered basketball coach taught his team that taking nothing for granted is how you tilt the odds in your favor.
Mental Health

The Answer to Crushing Stress Is Seek Grace, Not Perfection

The ups and downs of entrepreneurship can mask the perilous mood swings of bipolar disorder.
Employee Engagement

When You Have a Truly Engaged Employee, Thank the Family.

The hours in the office and nights on the road is time your indispensable employee is not home.
Customer Service

Product, Price, Placement, Promotion: Can Your Business Survive Without Them?

Service as a Solution can differentiate businesses facing barriers.
Lifestyle

Want to Dress for Success? Ditch the Expensive Suits and Get to Work

The value of your clothing has nothing to do with the value of your work and ideas.
Spam

3 Things I'm Doing to Avoid Sending Spam

When we receive email from strangers asking us to buy things we don't want, it's spam. When we email people we don't know about our value proposition, it's marketing.
Customer Service

We're All in the Service Business

Your product is not your business, taking care of your customers is your business.
Customer Retention

You Don't Succeed by Making it Difficult to Buy From You

The frustrated shopper who gives up on you might have been a customer for life if you'd made things easy.
Customer Retention

Don't Mistake a Frequent Customer With a Loyal Customer

A customer who has made a genuine connection with your business won't dump you when they find somebody slightly cheaper.
Customer Service

Pleasant Surprises Are the Best Customer Service

When you treat your customer as your friend, you know what they need even if they don't ask.
Family Businesses

Your Company's Worth Is Far Greater Than Its Revenue Growth Metrics

A business that ignores the numbers is in trouble. A business that ignores its people is doomed.
Competition

Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price

Cutting prices to stay in business is fatal but giving a good customer a break is just smart marketing.