Phil is a Digital Marketing and eCommerce Executive with experience managing cross-channel programs where he has helped companies and brands use technology and new media to drive measurable results across the marketing mix. He currently serves as Senior Vice President & GM at Purch, where he leads the Marketing & Shopper Services teams.
Ecommerce
These 3 Essentials Can Save You From Being Crushed by Ecommerce Giants
In the battle against retail Goliaths, smaller shops can inspire loyalty by building relationships that center on value, not price.
Customer Retention
3 Tips for Winning the Loyalty of Your Customers
Making a personal connection with your customers is crucial if you want them to stick around.