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Senior Vice President, Marketing @ Purch
Phil is a Digital Marketing and eCommerce Executive with experience managing cross-channel programs where he has helped companies and brands use technology and new media to drive measurable results across the marketing mix. He currently serves as Senior Vice President & GM at Purch, where he leads the Marketing & Shopper Services teams.
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In the battle against retail Goliaths, smaller shops can inspire loyalty by building relationships that center on value, not price.
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