Phil Barrett

Phil Barrett

Senior Vice President & GM of Purch

Phil is a Digital Marketing and eCommerce Executive with experience managing cross-channel programs where he has helped companies and brands use technology and new media to drive measurable results across the marketing mix. He currently serves as Senior Vice President & GM at Purch, where he leads the Marketing & Shopper Services teams.

These 3 Essentials Can Save You From Being Crushed by Ecommerce Giants
Ecommerce

These 3 Essentials Can Save You From Being Crushed by Ecommerce Giants

In the battle against retail Goliaths, smaller shops can inspire loyalty by building relationships that center on value, not price.
3 Tips for Winning the Loyalty of Your Customers
Customer Retention

3 Tips for Winning the Loyalty of Your Customers

Making a personal connection with your customers is crucial if you want them to stick around.