Naveen Rajdev
Chief Marketing Officer, Wipro
Naveen Rajdev is the chief marketing officer for Wipro, a global information technology, consulting and outsourcing company headquartered in Bengaluru, India. Rajdev manages the global marketing team, which implements all brand initiatives. He believes that powerful technology brands are built on human principles and has been moving Wipro toward becoming a more digital and people-centric brand, leading the foundation of what he calls the “B2i” (business to individuals) future.
Business Moving Forward
Rethinking Chatbots: They're Not Just for Customers
Chatbots and digital assistants benefit a business's internal communications and decision-making, too.
Customer Service
They'll Always Be Royals: 3 Steps to Treating Customers Right
Aiming for just 'good' or 'average' customer service? You may as well route potential customers directly to your competitors.
