The key to creating a customer experience that truly surprises and delights starts with understanding what your customers need, want and value most.
It takes real effort to cultivate a tribe, but Godin, almost uniquely among business thinkers, has been willing to do it and in the process, he's indelibly shaped the next generation of business talent.
Buying a Business
Here's what you need to know if you plan on rehabbing an existing business.
Passionate customers are the most critical component of building a brand, but you won't gain followers by sitting on your hands.
Not only should you charge based on the product sold, but also on what your brand represents to customers.
Although we all want to feel that every customer is equal and loved, the fact is that all customers are not equal or loved.
Why being proactive, rather than reactive, in customer service creates loyalty and makes 'cents'.
"Talk to me like I'm a person. . . not in robot code" is one of them.
When you're operating on a budget, you can't fulfill every whim, so part of the responsibility -- and surely thrill -- of owning a business is learning to set and then meet your clients' expectations.
Getting the first 1,000 customers will not guarantee your success, but it will you give you a chance to get some real-world feedback -- and maybe even pay some bills at the same time.
Subscription businesses are as old as newspapers and as new as the latest startup drawn by the prospect of recurring revenues.
To increase your customer retention rate, you need to give people a reason to return to your business. Here is how.
There is no better marketing strategy today than encouraging your best customers to recommend your brand to their friends.
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