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News and Articles About Customer Loyalty
Show Your Work: Letting a Great Product Sell Itself
There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.
The 4 Secrets to Achieving Customer Loyalty
Every business wants loyal customers, yet we often forget how crucial relationships are to our success.
5-Star Customer Service Should Hurt a Little
Wowing your customers is a powerful tool, but when it's done right, it also should hurt a little.
The 3 Essentials Customers Want Most
Few businesses sell anything the customer can't buy somewhere else but customers who feel acknowledged and valued are less likely to shop around.
3 Ways to Create Customer Experiences That Boost Sales
Consumers make purchasing decisions for reasons far more complex than price. Understanding that psychology is a big marketing advantage.
To Grow Your Customer Base Focus on EOA: Early, Often and Always
When your company is small and new, it's the first customers to sign on who can make or break your business.
Win Customer Loyalty With an Unexpected Experience
Turn a value-added service into a truly unique offering to inspire repeat business, suggests the author of a new client-service book, 'Sprinkles.'
Chip R. Bell
6 Reasons Every Company Needs a Customer Service Roadmap
As your business grows, it's important to have plans in place so you're not caught off guard.
Who Really Runs Your Enterprise?
Centering an organization on the customer takes a courageous leader more interested in excellence than ego. Find out three strategies for doing so.
Chip R. Bell
Treat Loyal Customers as Well as You Do New Ones
Welcome familiar faces back to your business as your benefactors. Don't take anyone for granted.
7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates
Acquiring customers is nice. Keeping customers is how you stay in business.
3 Ways Your Current Customers Can Help You Acquire New Ones
For a startup, immediately identifying and building relationships with your happiest and most outspoken customers can pay huge dividends.
Why Catering to Exactly What Clients Want Is a Winning Strategy
Sometimes a consumer won't be able to describe the need clearly but if you can figure out how to best provide the right service, you'll score the business.
How to Tap the Power of Social Media to Forge Customer Loyalty
Think less about leads and much more about your relationship with the fans you have.
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