Customer Loyalty

News and Articles About Customer Loyalty

Why Small Businesses Should Be Utilizing Customer-Loyalty Programs

One of the easiest ways to turn customers into loyal followers is to show them that you care.

4 Unconventional Ways to Turn Customers Into Brand Advocates

With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.

My Company Has a Jersey Accent: Branding With a Distinctive Voice

How your startup uses language to shape the customer experience says a lot about what it believes in.

4 Tips for Preparing Your Business to Grow

Who doesn't want her business to scale? But getting enough customers to make your company sustainable can be challenging. Here are a few ways to make the process a bit easier.

7 Damaging Myths About Customer Engagement to Promptly Discard

Instead of guessing your way through your relationships with customers, have a better understanding of what they want and expect.

Revive That Old-Fashioned Extra: Excellent Customer Service

These budget-friendly moves might engage patrons of your business all the way to the checkout counter.

4 Common Customer-Service Obstacles (And How to Fix Them)

Customer service can make or break a company. Don't fall into the trap of delivering sub-par service, which could result in your company's future going down the drain.

10 Tactics for Increasing Your Customer Value and Loyalty

While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.

How to Sell to the Hyper-Aware Consumer

As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.

Getting Fickle Consumers to Buy Into Your Brand

While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.

3 Ways Owning Your Mistakes Will Make You Powerful

Nobody likes that person that always denies or casts blame.

How This Startup's Focus on Personal Touch Helped It Thrive

Online personal style service Stitch Fix builds loyalty by really knowing its customers.

Why Can Some Businesses Get Away With High Prices?

Ivy League schools, top doctors and rock stars provide a lesson for your business.

When the Self-Service Customer Smiles

Cater to the user of remote or electronic services while inspiring loyalty and a sense of partnership

How Warby Parker Used the Element of Surprise to Win Over Customers

Warby Parker Co-CEO and founder Neil Blumenthal explains how inspiration can come from the most unlikely sources.

The 5 Key Factors of Website Success

You must have these five commonly accepted factors in place if you want your online business to succeed.

What Do Dropbox, Green Mountain and 3-D Printing Have in Common?

These three companies are jumping on a consumer trend that will continue to gain momentum (and dollars) in the near future.

4 Ways to Increase Your Direct Mail Sales

After you've completed a few successful direct mail campaigns, use these four methods to build your sales.

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.

Angry Client? Listen and Keep Your Cool.

Dealing with disgruntled clients is part of what it takes to run a business. But it can be draining. Here are a few ways to deal with these unhappy folks.

How Fitbit, Like Tylenol Before It, Handled a Recall the Right Way

The fitness tracker company is likely to see increased consumer demand after it took the step to removes its product from shelves.

Soar Above, Rather Than Survive, a Product Recall

Fitbit is the latest company that instituted a recall. Did it do it right? Also, seven steps to implement a recall program in your business.

3 Ways to Treat Early Adopters Like Royalty

When first launching an endeavor, getting the first few customers on board can be extremely challenging. Yet, they provide a load of information. Here is how to make sure they are happy.

How 'Raising the Roof' Heightened This Restaurant's Brand

The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.

Follow These Laws to Grab Customers' Attention

Analysts and experts have tried for years to crack the customer conundrum. It really shouldn't be that difficult. Here are a few laws to follow.

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