By learning to utilize technology you can enhance your company's customer service like never before.
Tailoring your customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the demographic continues to grow and change.
With participants including Macy's, Rite Aid and more, the coalition could shake up traditional rewards programs in the U.S.
Here's what to do when your business gets slammed on Yelp or other review sites.
Sites such as Farmers Only and Christian Mingle have a customer filter built right into the names.
By using new technology to create innovative product, design and communication, it can be easier than ever for brands across all industries to remain focused on the customer.
There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.
Every business wants loyal customers, yet we often forget how crucial relationships are to our success.
Wowing your customers is a powerful tool, but when it's done right, it also should hurt a little.
Few businesses sell anything the customer can't buy somewhere else but customers who feel acknowledged and valued are less likely to shop around.
Consumers make purchasing decisions for reasons far more complex than price. Understanding that psychology is a big marketing advantage.
When your company is small and new, it's the first customers to sign on who can make or break your business.
Turn a value-added service into a truly unique offering to inspire repeat business, suggests the author of a new client-service book, 'Sprinkles.'
As your business grows, it's important to have plans in place so you're not caught off guard.