Customer Loyalty

News and Articles About Customer Loyalty

Show Your Work: Letting a Great Product Sell Itself
Marketing Strategies

Show Your Work: Letting a Great Product Sell Itself

There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.
Paul Jun
The 4 Secrets to Achieving Customer Loyalty
Customer Loyalty

The 4 Secrets to Achieving Customer Loyalty

Every business wants loyal customers, yet we often forget how crucial relationships are to our success.
Seth Bailey
5-Star Customer Service Should Hurt a Little
Customer Service

5-Star Customer Service Should Hurt a Little

Wowing your customers is a powerful tool, but when it's done right, it also should hurt a little.
Norm Merritt
The 3 Essentials Customers Want Most
Customer Service

The 3 Essentials Customers Want Most

Few businesses sell anything the customer can't buy somewhere else but customers who feel acknowledged and valued are less likely to shop around.
Tor Constantino
3 Ways to Create Customer Experiences That Boost Sales
Customer Experience

3 Ways to Create Customer Experiences That Boost Sales

Consumers make purchasing decisions for reasons far more complex than price. Understanding that psychology is a big marketing advantage.
Brett Relander
To Grow Your Customer Base Focus on EOA: Early, Often and Always
The Grind

To Grow Your Customer Base Focus on EOA: Early, Often and Always

When your company is small and new, it's the first customers to sign on who can make or break your business.
Sarah Haselkorn
Win Customer Loyalty With an Unexpected Experience
Customer Service

Win Customer Loyalty With an Unexpected Experience

Turn a value-added service into a truly unique offering to inspire repeat business, suggests the author of a new client-service book, 'Sprinkles.'
Chip R. Bell
6 Reasons Every Company Needs a Customer Service Roadmap
Customer Service

6 Reasons Every Company Needs a Customer Service Roadmap

As your business grows, it's important to have plans in place so you're not caught off guard.
Leyla Seka
Who Really Runs Your Enterprise?
Customers

Who Really Runs Your Enterprise?

Centering an organization on the customer takes a courageous leader more interested in excellence than ego. Find out three strategies for doing so.
Chip R. Bell
Treat Loyal Customers as Well as You Do New Ones
Customer Loyalty

Treat Loyal Customers as Well as You Do New Ones

Welcome familiar faces back to your business as your benefactors. Don't take anyone for granted.
Karen Mishra
7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates
Customer Loyalty

7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates

Acquiring customers is nice. Keeping customers is how you stay in business.
Heike Young
3 Ways Your Current Customers Can Help You Acquire New Ones
Finding Customers

3 Ways Your Current Customers Can Help You Acquire New Ones

For a startup, immediately identifying and building relationships with your happiest and most outspoken customers can pay huge dividends.
Aaron Goodin
Why Catering to Exactly What Clients Want Is a Winning Strategy
Customer Loyalty

Why Catering to Exactly What Clients Want Is a Winning Strategy

Sometimes a consumer won't be able to describe the need clearly but if you can figure out how to best provide the right service, you'll score the business.
Marley Majcher
How to Tap the Power of Social Media to Forge Customer Loyalty
Social Media

How to Tap the Power of Social Media to Forge Customer Loyalty

Think less about leads and much more about your relationship with the fans you have.
Brett Relander