Consumers want to know that their purchases are protected, which can be a selling point for your business.
Here are five clients you want to stay away from.
Couldn't make the conference? Didn't take great notes? Here's our roundup of some of the best tips from thought leaders you'd do well to remember.
By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.
People remain committed to a brand they feel a connection to.
We experience a positive or negative customer support moment, and then we talk, tweet, text, or write a status update about it.
While TV providers are moving toward a model where customers can pay for individual services, communications is going in the other direction.
By learning to utilize technology you can enhance your company's customer service like never before.
Tailoring your customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the demographic continues to grow and change.
With participants including Macy's, Rite Aid and more, the coalition could shake up traditional rewards programs in the U.S.
Here's what to do when your business gets slammed on Yelp or other review sites.
Sites such as Farmers Only and Christian Mingle have a customer filter built right into the names.
By using new technology to create innovative product, design and communication, it can be easier than ever for brands across all industries to remain focused on the customer.
There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.
Copyright © 2015 Entrepreneur Media, Inc. All rights reserved.
© 2015 Entrepreneur Media, Inc.