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Today's Most Read
TaskRabbit CEO: What This Manager Won't Delegate
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News and Articles About Customer Loyalty
Focusing Just on New Sales? Focus on This Instead.
Our experts explain how to maximize your relationship with existing customers.
Aggressive Marketing Won't Win Customer Loyalty
Our experts explain what businesses often don't understand about customer retention.
Tell Them You Care With a Holiday Card. Use These 5 Tips to Do It Right.
Sending out greetings to your vendors, customers and clients is a simple business strategy that provides you with a 10-fold return.
Social Media Marketing
The Missing Ingredient of Modern Marketing
What is needed is a complete solution for your digital needs that's designed to work in tandem with your existing infrastructure.
Utilize Technology to Build Intimate Customer Communities
The latest developments allow businesses to cut out the middlemen and establish a direct line to the people that matter most.
4 Basic Steps to Turn Web Visitors Into Brand Ambassadors (Infographic)
A little marketing 101 on how to engage fans and convert casual visitors into evangelists.
4 Simple Strategies to Improve Your Business Success Rate
Whether you are bringing in over $100 million in yearly revenue or $10,000, you can double or nearly triple that number with these tips.
4 Ways to Make Your Business a Powerful Customer Magnet
Attract new customers super fast with these techniques.
Chip R. Bell
Empathy in Business Is Vital to an Entrepreneur's Success
It is important that customers, employees, investors and stakeholders know that their interests are a priority.
The 3 Best Measures of True Branding Success Are Tough to Quantify
Validating your branding efforts with emotional-value metrics is unavoidably a blend of intuition and analytics because brand loyalty is anything but rational.
How to Get an Enormous User Base Without Spending a Dime on Marketing
It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
Sincerity and Transparency Are the Keys to Genuine Customer Loyalty
Many so-called customer loyalty programs fail because they seem a rigged game to the purchaser. There are plenty of ways to do it right.
Want Customers to Market Your Brand? Make Them Look Awesome.
Take a page out of the Facebook and GoPro playbook by allowing clients to showcase themselves for all the world to see.
Customers Demand These 2 Fundamental Aspects of Authentic Brands
A recent survey of 12,000 people revealed the companies they believe to be most genuine possess these two traits.
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