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News and Articles About Customers
How 23andMe Caused a Divorce: A Look at Unintended Consequences
A look at what happens when customers use a business for their own purposes, regardless of the company's explicit mission.
Magic and the CEO -- Applying Lessons Learned From the Stage
The art of being an entrepreneur owes much to performance.
The Wait for Apple's iPhone 6 Smashes Record in Manhattan
The line of people out front of Apple's flagship store was completely ridiculous.
Leading, and Surviving, a Company Rebranding Effort
Advance your company's legacy by transforming it. Tread carefully with key constituency groups.
Why Americans Hate Their Internet Service Providers (Infographic)
Americans are obsessed with their Internet, which makes it sting all the worse that the companies that provide Internet are expensive, unresponsive and because of their relative monopoly, in no hurry to improve their operations.
Ask the Expert
The Best Way to Market a Niche Company
To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
Former Apple and Pepsi CEO John Sculley: Great Marketers Do This
The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
Finding Clients Who Are Open to Innovation Even in Risk-Averse Markets
When the purchasing decision chain is full of doubters, these tips can help you woo more customers.
18 Resources to Help You Become Amazing at Acquiring New Customers
An effective user acquisition strategy is the holy grail for launching any new product or company. Here are the tools you'll need to do it right.
Connecting with customers
4 Customer Personalities Your Sales Team Wants to Reach
Learn how to customize marketing strategies to approach each type of potential buyer.
Transparency Can Overcome Consumer Resistance to Sharing Data
People become squeamish about the idea of user information being analyzed so as to target, retarget and market to them. Sellers can handle this situation with care.
3 Benefits in Personalizing a Website for Visitors
Customization strategies are now more affordable for small companies to adopt for their online business presence.
The 2 Psychological Factors Motivating Customers to Buy
It's helpful to understand the logic behind buyers -- especially when it comes to what's stopping them from a purchase.
The 9 Best Real-World Strategies Every Entrepreneur Should Know
All the advice you need to know boils down to these ideas to help you differentiate and beat the competition.
Today's Most Read
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20 Quotes to Help Motivate You to Hustle Like Never Before
10 Reasons You're Not a Millionaire -- Yet
Robert Herjavec: 'The World Doesn't Reward Mediocrity.'
5 Preventable Disasters That Have Ruined Countless Startups
Starting a Business
Reprints & Licensing
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