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Today's Most Read
9 Easy Career Hacks That Very Few People Actually Do
How to Build a Championship-Worthy Business
10 Guiding Principles for Growing a Startup Into a Business That Will Last
10 Behaviors of Smart People
Adopted Woman Seeking Birth Mother Discovers They've Been Co-Workers for 4 Years
News and Articles About Customers
The Customer Is Mostly Wrong
When it comes to a product's vision, turn the popular idiom on its head. Customers are often poor judges of their own needs.
4 Scenarios That May Prompt You to Divorce a Client
Should you stay or should you go? Here's how to tell whether you should keep working with that client.
6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge
Keep your audience entertained with a video or photo that they want to see.
Demographics Alone Are Not Enough to Position a Brand
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
4 Fast Ideas to Rapidly Grow Your Revenue
Without revenue, your business will die. These options won't require a huge effort, but the payoffs could be immense.
10 Ways to Quickly Generate Leads
Customers are the life blood of any business. Here are a few tactics that will help companies generate leads without breaking the bank.
Two Simple Steps to Win Clients Your First Week in Business
Execute these low-cost strategies to get your business off the ground immediately.
Tanya Benedicto Klich
The Better You Know Your Customer, the Better You Can Position Your Brand
Collect as much information as you can on your target market so you can create a rich statement and experience.
7 Ways to Get the Most Out of Exhibiting at a Trade Show
Do it right, and a trade show can lead to more funding, new customers and lots of buzz.
How Scoring Celebrity Clients Can Take Your Business to the Next Level
High-profile customers confer benefits beyond the sheer monetary value of the stipend.
Why Leveraging Sales to Finance Growth Is Better Than Wooing a VC
Winning VC funding is a gratifying rite of passage that some of the most successful entrepreneurs skipped in favor of funding growth from revenue.
Driving Innovation With Crowdsourcing
Companies are using the wisdom of consumers to rapidly drive innovation, improve products and increase customer satisfaction.
How to Win Clients Your First Week in Business
Businesses take time to build, but there are a few tricks to snagging key clients quickly and getting your company off the ground immediately.
Know Your Customers by Living a Day in Their Lives
Business products are generally purchased because they solve problems, so a deep understanding of the buyer is required.
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