News and Articles About Customers
Your brand draws customers to your business. Here are the elements you should consider when designing it.
No matter how great your idea, if you don't have a solid market, you're wasting your time. Here are four ways to be more strategic about positioning your business idea for the right customers.
If you're only using email and Twitter to reach new clients, you could be getting lost in the crowd. One solution could be to pick up the phone.
Being successful at selling means setting high goals, staying focused and winning over your most important prospect: yourself. Here are three strategies to help you make the most of every sale.
One entrepreneur's story of how he gained a long-term customer by going the extra mile to set himself apart from competition.
Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
Stop undervaluing your products and services, and look at what your pricing strategy really says about you.
There's not always a clear-cut answer regarding the amount of responsibility you have to shoulder in every situation. This month our ethics coach tackles two tricky accountability issues.
Sales isn't about effort. It's about results. Too many entrepreneurs fill their time with busy work, rather than really going after customers. Here are five ways to set yourself on a path to selling success.
You don't have to reinvent the wheel to come up with a great business idea. Here are three ways to look at what your competition is doing -- and do it better.
Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.
Strategies for activating your fan base from New York's Social Media Week.
These strategies can demystify your product and help your customers see the light.
Defy convention and employ these unconventional methods for connecting with new customers.
The majority of companies don't know which of their products and services are most valued by the people who pay for them -- here's how to get it right.
From the late Zig Ziglar's sound advice to solutions to customer-service difficulties, a sampling of our best tips of the week.
In this chat interview, we asked entrepreneur Gary Vaynerchuk your questions about winning over customers on social media.
How to engage mobile shoppers who are in a hurry and looking for deals.
Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
Sure, you need to tell people "what" you do. But they'll be far more interested in "why" you do it, says TV host and entrepreneur JJ Ramberg.
Why you should embrace negative comments online and how to do it right.
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