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Today's Most Read
The Best Careers for Your Personality Type (Infographic)
4 Movies Every Entrepreneur Should Watch
7.1 Steps to Create Multiple Streams of Income
16 Startup Trends That Will Be Huge in 2015
6 Best Practices for Working from Home
News and Articles About Customers
5 Steps to Make Your Marketing Pop in the Age of the Consumer
Customers are doing their own research. So traditional methods of promotion don't suffice.
2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment
The goal is figure out if a new contender can whip its rivals at meeting customer needs. But confirmation bias can sully good judgment.
Peter S. Cohan
10 Secrets to Building Trust and Credibility With Your Customers
Salespeople often get a bad rap. Don't be that person, Here are a few pointers on how to build a long-lasting relationship with clients.
The 3 Words Your Customers Love Most
How you can implement these words into your marketing plan without sounding like a used-car salesman.
Behind the Curtain of Yelp's Powerful Reviews
The website could bring in more customers, or scare them away. Can business owners do anything to fight back?
Before You Break Up With That Problem Customer, Go Down This List
Firing a client is a very serious decision that should not be taken lightly. So do these four things before it gets to that point.
Doug and Polly White
It's Time to 'Untrain' Your Sales Force
If your sales team is still operating under tradition, they need to adapt to today's buyers.
Gain Long-Term Social Followers With These 5 Tips
Having an engaged audience online can help your bottom line, but you have to be careful.
A New Challenge to Disruption Theory (and a Better Idea for Dealing With New Technology)
Controversy has erupted over an influential argument on what happens when incumbent companies are confronted by innovation.
Peter S. Cohan
The 3 Critical Elements to Selling Online Like a Pro
There are three steps to selling anything. In this video, sales expert Perry Marshall explains.
5 Tips to Creating a Successful Content-Marketing Campaign
Depending on your business goals, you'll need to spend time aligning your company's online brand persona with your customers' needs
Finding a Voice for Your Brand
It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
Never Turn Down a Paying Customer
Being selective about your business and your clients is great advice...if you don't mind being broke and miserable.
Why Businesses Can't Afford to Upset Customers (Infographic)
Learn what companies can do if consumers do become unhappy.
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