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News and Articles About Customers
5 Tips to Creating a Successful Content-Marketing Campaign
Depending on your business goals, you'll need to spend time aligning your company's online brand persona with your customers' needs
Finding a Voice for Your Brand
It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
Never Turn Down a Paying Customer
Being selective about your business and your clients is great advice...if you don't mind being broke and miserable.
Why Businesses Can't Afford to Upset Customers (Infographic)
Learn what companies can do if consumers do become unhappy.
The Shocking Truth: Customers Don't Want to Engage With Your Company
When it comes to brand loyalty, values are worth more than engagement.
Shark Tank's Robert Herjavec on Great Business Pitches and Why Sales Reps Need to Be Chameleons
The serial entrepreneur and investor explains how company plans should be framed around customer needs -- and his sartorial choices.
Don't Let Your Business Be Held Hostage by a Nightmare Client
Here are the warning signs that a customer relationship is turning toxic and you need to get out.
Starting a Business
How to Attract (and Keep) Your First 100 Customers
If you're launching a new product, you'll need early adopters and experts to help you shape future versions and spread the word about your brand.
How to Successfully Exit Your Family Business and Pivot for the Internet Age
An owner explains how he refocused on online sales, sold the local family heating services firm and runs a new ecommerce company.
Boosting Your Business By Using Your Ears
Listen more, serve with all you have, give with excellence and work with honor, and you will see your dreams come true.
Are Retailers Missing Out on Mobile?
By the end of the year, $1.5 trillion worth of in-store sales could be influenced by mobile devices.
How Often Should I Update My Website?
Despite what you may have heard, for many businesses, daily updates don't make sense.
Mikal E. Belicove
In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins
Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.
Do Your Marketing Messages Target the Right Personas?
Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
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