Customers

News and Articles About Customers

5 Tips to Creating a Successful Content-Marketing Campaign
Content marketing

5 Tips to Creating a Successful Content-Marketing Campaign

Depending on your business goals, you'll need to spend time aligning your company's online brand persona with your customers' needs
Marsha Collier
Delivered by
Finding a Voice for Your Brand
Branding

Finding a Voice for Your Brand

It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
Jason Saltzman
Never Turn Down a Paying Customer
Leadership

Never Turn Down a Paying Customer

Being selective about your business and your clients is great advice...if you don't mind being broke and miserable.
Steve Tobak
Presented by
Why Businesses Can't Afford to Upset Customers (Infographic)
Customer Engagement

Why Businesses Can't Afford to Upset Customers (Infographic)

Learn what companies can do if consumers do become unhappy.
Andrew Reid
The Shocking Truth: Customers Don't Want to Engage With Your Company
Winning Strategies

The Shocking Truth: Customers Don't Want to Engage With Your Company

When it comes to brand loyalty, values are worth more than engagement.
Gregory Ciotti
Shark Tank's Robert Herjavec on Great Business Pitches and Why Sales Reps Need to Be Chameleons
Leadership

Shark Tank's Robert Herjavec on Great Business Pitches and Why Sales Reps Need to Be Chameleons

The serial entrepreneur and investor explains how company plans should be framed around customer needs -- and his sartorial choices.
Robert Herjavec
Presented by
Don't Let Your Business Be Held Hostage by a Nightmare Client
Customer Relationship

Don't Let Your Business Be Held Hostage by a Nightmare Client

Here are the warning signs that a customer relationship is turning toxic and you need to get out.
Heather Ripley
How to Attract (and Keep) Your First 100 Customers
Starting a Business

How to Attract (and Keep) Your First 100 Customers

If you're launching a new product, you'll need early adopters and experts to help you shape future versions and spread the word about your brand.
Eric Siu
How to Successfully Exit Your Family Business and Pivot for the Internet Age
Family Businesses

How to Successfully Exit Your Family Business and Pivot for the Internet Age

An owner explains how he refocused on online sales, sold the local family heating services firm and runs a new ecommerce company.
Will Housh
Boosting Your Business By Using Your Ears
Listening

Boosting Your Business By Using Your Ears

Listen more, serve with all you have, give with excellence and work with honor, and you will see your dreams come true.
Sandi Krakowski
Are Retailers Missing Out on Mobile?
Mobile

Are Retailers Missing Out on Mobile?

By the end of the year, $1.5 trillion worth of in-store sales could be influenced by mobile devices.
Krystina Gustafson
How Often Should I Update My Website?
Websites

How Often Should I Update My Website?

Despite what you may have heard, for many businesses, daily updates don't make sense.
Mikal E. Belicove
In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins
Marketing

In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.
Catherine Clifford
Do Your Marketing Messages Target the Right Personas?
Marketing Strategies

Do Your Marketing Messages Target the Right Personas?

Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
Brett Relander