It's easy to get lost in the here and now, but planning for what comes next is crucial to your business's success.
Entrepreneurs need to identify clients who will be as enamored with your services as you'd like them to be. Here are some tips.
The very act of decision making can trigger some reluctance in a prospective buyer. Learn ways to help a consumer see clearly your product's advantages.
A San Francisco chef is tired of catering to hard-to-satisfy customers. So, he's telling picky patrons to go buy dinner elsewhere.
A look at what happens when customers use a business for their own purposes, regardless of the company's explicit mission.
The art of being an entrepreneur owes much to performance.
The line of people out front of Apple's flagship store was completely ridiculous.
Advance your company's legacy by transforming it. Tread carefully with key constituency groups.
Americans are obsessed with their Internet, which makes it sting all the worse that the companies that provide Internet are expensive, unresponsive and because of their relative monopoly, in no hurry to improve their operations.
Ask the Expert
To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
When the purchasing decision chain is full of doubters, these tips can help you woo more customers.
An effective user acquisition strategy is the holy grail for launching any new product or company. Here are the tools you'll need to do it right.
Connecting with customers
Learn how to customize marketing strategies to approach each type of potential buyer.
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© 2015 Entrepreneur Media, Inc.