Customers

News and Articles About Customers

JJ Ramberg: Focus on the 'Why' to Hook Customers, Investors

Sure, you need to tell people "what" you do. But they'll be far more interested in "why" you do it, says TV host and entrepreneur JJ Ramberg.

5 Tips for Using Social Media as a Customer Service Tool

Why you should embrace negative comments online and how to do it right.

3 App Options for Converting Facebook Fans Into Customers

No time to convert leads over the world's largest social network? Consider investing in fan apps that can do it for you.

Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes

No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well.

Creating Your Company's LinkedIn Profile

These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers.

How Gamification Can Help Attract New Customers

Expert Gabe Zichermann explains how adding gaming features to your site can surpass traditional loyalty programs when it comes to generating new business.

5 Business Naming Trends Startups Should Consider

When coming up with a name for your startup, don't consider it lightly. But do consider these business-name trends.

5 Trends Entrepreneurs Should Consider When Naming a Startup

When coming up with a name for your startup, don't consider it lightly. But do consider these business-name trends.

Why Should Your Customers Trust You?

Understanding what drives a prospect's purchasing decisions -- familiarity, authority, affinity -- is key to building a successful relationship.

Richard Branson on the Secret to Exceeding Customer Expectations

When it comes to customer service, training front-line employees can be your power tool.

Simple Sales Tips for Growing Your Customer Base

In this book excerpt, Steve Blank and Bob Dorf outline lean methods to get customers to spend more, and to send referrals your way.

4 Ways to Weed Out Rotten Clients and Grow Your Business

The best pumpkin growers churn out prizewinners. Here's how you can use their best-kept secret to create a winning business.

More Businesses Burdened By Slow-Paying Customers

About one in seven small business owners cite payment irregularities as their most challenging business problem.

What 'Project Runway' Can Teach You About Business

Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.

Main Street Merchants Aren't Deterred by Red Tape

As politicians vilify regulations on the campaign trail, consider the results from a recent survey of small-business owners. It seems regulations aren't as onerous as some think.

Mark Cuban on Why You Should Never Listen to Your Customers

The billionaire tech entrepreneur explains how bowing to your customers' every request can stunt innovation.

How to Make a Personal Connection with Customers

Seven ways to build relationships with prospects that lead to more sales.

Community and Other C-Words to Build a Business On

Through core values that include a focus on collaboration, a company can make money without selling a thing.

How Should I Offer Credit to Customers?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, on when and how business owners should offer credit to customers. His advice: Start with small amounts to build a history and reward good behavior, but also enforce penalties on late payers.

How Do I Start Talking with Customers Online?

Starr Hall on how to engage potential customers online and spark their curiosity.

Three Business Lessons from the NFL Lockout

The author of Fixing the Game offers his top business lessons from football's labor dispute.

Insights: How to Enchant Customers

Guy Kawasaki, author of 'Enchantment,' talks about how to turn customers into fans.

Seth Godin on Personal Branding

The business gadfly talks about connecting with customers for 'Behind the Brand' with Bryan Elliott.

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