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News and Articles About Customers
Transparency Can Overcome Consumer Resistance to Sharing Data
People become squeamish about the idea of user information being analyzed so as to target, retarget and market to them. Sellers can handle this situation with care.
3 Benefits in Personalizing a Website for Visitors
Customization strategies are now more affordable for small companies to adopt for their online business presence.
The 2 Psychological Factors Motivating Customers to Buy
It's helpful to understand the logic behind buyers -- especially when it comes to what's stopping them from a purchase.
The 9 Best Real-World Strategies Every Entrepreneur Should Know
All the advice you need to know boils down to these ideas to help you differentiate and beat the competition.
4 Steps to Identifying -- and Engaging – Your Core Customers
For a startup to succeed, it is imperative that an entrepreneur establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change.
Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence
Businesses need to respect today's informed customers.
The Customer Is Mostly Wrong
When it comes to a product's vision, turn the popular idiom on its head. Customers are often poor judges of their own needs.
4 Scenarios That May Prompt You to Divorce a Client
Should you stay or should you go? Here's how to tell whether you should keep working with that client.
6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge
Keep your audience entertained with a video or photo that they want to see.
Demographics Alone Are Not Enough to Position a Brand
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
4 Fast Ideas to Rapidly Grow Your Revenue
Without revenue, your business will die. These options won't require a huge effort, but the payoffs could be immense.
10 Ways to Quickly Generate Leads
Customers are the life blood of any business. Here are a few tactics that will help companies generate leads without breaking the bank.
Two Simple Steps to Win Clients Your First Week in Business
Execute these low-cost strategies to get your business off the ground immediately.
Tanya Benedicto Klich
The Better You Know Your Customer, the Better You Can Position Your Brand
Collect as much information as you can on your target market so you can create a rich statement and experience.
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