Customers

News and Articles About Customers

5 Steps to Make Your Marketing Pop in the Age of the Consumer
Marketing

5 Steps to Make Your Marketing Pop in the Age of the Consumer

Customers are doing their own research. So traditional methods of promotion don't suffice.
Jesse Torres
2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment
Leadership

2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment

The goal is figure out if a new contender can whip its rivals at meeting customer needs. But confirmation bias can sully good judgment.
Peter S. Cohan
 10 Secrets to Building Trust and Credibility With Your Customers
Sales Strategies

10 Secrets to Building Trust and Credibility With Your Customers

Salespeople often get a bad rap. Don't be that person, Here are a few pointers on how to build a long-lasting relationship with clients.
Walter Rogers
The 3 Words Your Customers Love Most
Sales

The 3 Words Your Customers Love Most

How you can implement these words into your marketing plan without sounding like a used-car salesman.
Gregory Ciotti
Behind the Curtain of Yelp's Powerful Reviews
Yelp

Behind the Curtain of Yelp's Powerful Reviews

The website could bring in more customers, or scare them away. Can business owners do anything to fight back?
Leigh Held
Before You Break Up With That Problem Customer, Go Down This List
Customers

Before You Break Up With That Problem Customer, Go Down This List

Firing a client is a very serious decision that should not be taken lightly. So do these four things before it gets to that point.
Doug and Polly White
It's Time to 'Untrain' Your Sales Force
Sales

It's Time to 'Untrain' Your Sales Force

If your sales team is still operating under tradition, they need to adapt to today's buyers.
Christopher Faust
Gain Long-Term Social Followers With These 5 Tips
Connected Entrepreneur

Gain Long-Term Social Followers With These 5 Tips

Having an engaged audience online can help your bottom line, but you have to be careful.
Zach Cutler
A New Challenge to Disruption Theory (and a Better Idea for Dealing With New Technology)
Innovation

A New Challenge to Disruption Theory (and a Better Idea for Dealing With New Technology)

Controversy has erupted over an influential argument on what happens when incumbent companies are confronted by innovation.
Peter S. Cohan
The 3 Critical Elements to Selling Online Like a Pro
Sales Strategies

The 3 Critical Elements to Selling Online Like a Pro

There are three steps to selling anything. In this video, sales expert Perry Marshall explains.
Jason Fell
5 Tips to Creating a Successful Content-Marketing Campaign
Content marketing

5 Tips to Creating a Successful Content-Marketing Campaign

Depending on your business goals, you'll need to spend time aligning your company's online brand persona with your customers' needs
Marsha Collier
Finding a Voice for Your Brand
Branding

Finding a Voice for Your Brand

It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
Jason Saltzman
Never Turn Down a Paying Customer
Leadership

Never Turn Down a Paying Customer

Being selective about your business and your clients is great advice...if you don't mind being broke and miserable.
Steve Tobak
Why Businesses Can't Afford to Upset Customers (Infographic)
Customer Engagement

Why Businesses Can't Afford to Upset Customers (Infographic)

Learn what companies can do if consumers do become unhappy.
Andrew Reid