Customers

News and Articles About Customers

When Sustainability Stories Are Good Business

A Los Angeles-based multimedia platform focuses on inspiring stories about the environment to help counterbalance the usual doom-and-gloom narrative.

Would You Date Your Brand?

Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.

How Your Attitude Can Win You Sales

Being successful at selling isn't about your product. It's about your personality. Here are three ways to harness the power of a great attitude to close even the toughest sale.

The 5 Branding Rules of Attraction

Your brand draws customers to your business. Here are the elements you should consider when designing it.

How to Make Sure There's a Market for Your Business Idea

No matter how great your idea, if you don't have a solid market, you're wasting your time. Here are four ways to be more strategic about positioning your business idea for the right customers.

Your Secret Weapon in Sales? The Phone

If you're only using email and Twitter to reach new clients, you could be getting lost in the crowd. One solution could be to pick up the phone.

How to Maximize Every Sales Opportunity

Being successful at selling means setting high goals, staying focused and winning over your most important prospect: yourself. Here are three strategies to help you make the most of every sale.

Keeping Your Customers Satisfied -- It's All in the Details

One entrepreneur's story of how he gained a long-term customer by going the extra mile to set himself apart from competition.

How to Build a Brand Experience for Customers

Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.

The Right Way to Adjust Your Prices

Stop undervaluing your products and services, and look at what your pricing strategy really says about you.

The Ethics Coach on Accountability

There's not always a clear-cut answer regarding the amount of responsibility you have to shoulder in every situation. This month our ethics coach tackles two tricky accountability issues.

5 Secrets to Winning More Sales

Sales isn't about effort. It's about results. Too many entrepreneurs fill their time with busy work, rather than really going after customers. Here are five ways to set yourself on a path to selling success.

How to Outwit Your Competition

You don't have to reinvent the wheel to come up with a great business idea. Here are three ways to look at what your competition is doing -- and do it better.

Forget What Your Customers Need; Branding Is About What They Want

Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.

The Secret to a Strong Branding Message? Focus.

Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.

3 Ways to Turn Social Media Followers Into Promoters of Your Brand

Strategies for activating your fan base from New York's Social Media Week.

Simple Steps to Effective Marketing

These strategies can demystify your product and help your customers see the light.

3 Surprising Ways to Find New Clients

Defy convention and employ these unconventional methods for connecting with new customers.

How to Figure Out Exactly What Your Customers Want

The majority of companies don't know which of their products and services are most valued by the people who pay for them -- here's how to get it right.

Zig Ziglar and the Importance of Helping Others

From the late Zig Ziglar's sound advice to solutions to customer-service difficulties, a sampling of our best tips of the week.

Think the Flintstones, EQ and Other Tips from Gary Vaynerchuk About Connecting With Customers

In this chat interview, we asked entrepreneur Gary Vaynerchuk your questions about winning over customers on social media.

Connect with Entrepreneur

Most Shared Stories