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Today's Most Read
Mark Zuckerberg: I Would Only Hire Someone to Work For Me If I Would Work For Them
8 Tips for Young Entrepreneurs Forged From Launching 5 Startups
Don't Fall for These 12 Mental Money Traps
Avoid These 3 Big Mistakes I Made as a First-Time Entrepreneur
Mark Cuban: Why This Tech Bubble Is Worse Than the Tech Bubble of 2000
News and Articles About Customers
Two Simple Steps to Win Clients Your First Week in Business
Execute these low-cost strategies to get your business off the ground immediately.
Tanya Benedicto Klich
The Better You Know Your Customer, the Better You Can Position Your Brand
Collect as much information as you can on your target market so you can create a rich statement and experience.
7 Ways to Get the Most Out of Exhibiting at a Trade Show
Do it right, and a trade show can lead to more funding, new customers and lots of buzz.
How Scoring Celebrity Clients Can Take Your Business to the Next Level
High-profile customers confer benefits beyond the sheer monetary value of the stipend.
Why Leveraging Sales to Finance Growth Is Better Than Wooing a VC
Winning VC funding is a gratifying rite of passage that some of the most successful entrepreneurs skipped in favor of funding growth from revenue.
Driving Innovation With Crowdsourcing
Companies are using the wisdom of consumers to rapidly drive innovation, improve products and increase customer satisfaction.
How to Win Clients Your First Week in Business
Businesses take time to build, but there are a few tricks to snagging key clients quickly and getting your company off the ground immediately.
Know Your Customers by Living a Day in Their Lives
Business products are generally purchased because they solve problems, so a deep understanding of the buyer is required.
Don't Fire These 3 Rotten Customers, Profit From Them
Deciding not to deal with certain people is like leaving money on the table. How's how to deal with these clients sure to give you a headache.
Profitability or High User Count: Which Leads to Startup Success?
Google and Twitter have proven that both approaches can work, so you need to determine the right path for your company.
Most Companies Don't Get How Customer Service on Social Media Works
A new survey shows that 80 percent of companies think they're doing a great job, but only 8 percent of customers think so.
5 Steps to Make Your Marketing Pop in the Age of the Consumer
Customers are doing their own research. So traditional methods of promotion don't suffice.
2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment
The goal is figure out if a new contender can whip its rivals at meeting customer needs. But confirmation bias can sully good judgment.
Peter S. Cohan
10 Secrets to Building Trust and Credibility With Your Customers
Salespeople often get a bad rap. Don't be that person, Here are a few pointers on how to build a long-lasting relationship with clients.
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