Finding Customers

How You Should Be Marketing to the Visually Impaired
Marketing Strategies

How You Should Be Marketing to the Visually Impaired

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Lisa Hoover McGreevy
How to Get an Enormous User Base Without Spending a Dime on Marketing
Growth Strategies

How to Get an Enormous User Base Without Spending a Dime on Marketing

It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
Pierre-Fran├žois Verley
6 Ways to Land Your First Client
Finding Customers

6 Ways to Land Your First Client

As a new entrepreneur, to obtain referrals you have to have clients. But where do you get started?
5 Ways to Get Your First Customer
Customers

5 Ways to Get Your First Customer

The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.
Diana Kander
Don't Ask for Money Until You Assemble a Focus Group
Raising Capital

Don't Ask for Money Until You Assemble a Focus Group

A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.
Peter S. Cohan
Take This Systematic Approach to Identify Your Ideal Customer
Marketing

Take This Systematic Approach to Identify Your Ideal Customer

The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
Larry Alton
The 5 Types of Customers Fatal to Startups and How Employees Attract Them
Customer Service

The 5 Types of Customers Fatal to Startups and How Employees Attract Them

Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
Matt Straz
Enterprise Tech

6 Key Questions You Need to Answer Before Pitching an Enterprise Client

The payoff for landing a large company as a customer is huge, but a lack of preparation can seriously jeopardize future opportunities.
Allison Engel
How to Regroup When You've Lost Your Way
Survival Strategies

How to Regroup When You've Lost Your Way

Should your company falter, here's how you can get it back on track.
Kate Swoboda
What to Do When You Lose a Client
Customers

What to Do When You Lose a Client

Losing a client is a disappointment. But it can also be a growth opportunity if you truly listen, learn, and embrace the new possibilities that present themselves.
Dorie Clark
5 Strategies to Instill Brand Loyalty in Today's Young Customers
Customer Loyalty

5 Strategies to Instill Brand Loyalty in Today's Young Customers

Capturing market share from established brands is not as difficult as you might think.
Peter Gasca
5 Fundamentals Successful Entrepreneurs Build Into Their Strategy
Strategy

5 Fundamentals Successful Entrepreneurs Build Into Their Strategy

Business is a minefield of what we can't anticipate or control. The key is building that into your plan and, more importantly, your backup plan.
Kimanzi Constable
5 Unconventional Ways to Make Your Marketing 'Stickier'
Marketing

5 Unconventional Ways to Make Your Marketing 'Stickier'

To separate yourself from the pack and stand out where others don't, you need to be different, but not too different.
Jeff Boss
Strategy Is Not a To-Do List
Finding Customers

Strategy Is Not a To-Do List

Don't simply go through the motions of customer development. You should have a deep understanding of the purpose behind it.
Steve Blank