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What to Do When a Prospect Is Blowing You Off
If we're going to succeed as entrepreneurs, it's essential to figure out what's going on, address her concerns and either make a deal or cut your losses.
How You Market Your Product Depends on Your Competition
Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
Doug and Polly White
3 Reasons Why That 'Free Consultation' Is a Losing Strategy for Entrepreneurs
Even a token charge for an initial consultation tells you who is serious about what you're offering.
5 Ways To Make Your Startup Addictive
Here is how to get your clients clamoring for more of your product or service.
10 Tips to Find and Win the Best Clients
The keys to bringing in the business that is most beneficial is to know whom you are looking for and what they are looking for.
Salespeople Are Shifting Away From Traditional Sales Models to This Strategy
As consumers become savvier and increasingly overwhelmed with sales and marketing messages, they've begun to tune out. Here is how to reel them back in.
10 Fears You Must Overcome When Starting a New Business
What's the difference between those who reap profits and the ones who fumble and walk quietly back home? Read on to learn how to stride boldly toward success.
Aim Directly at Your Target Market to Land New Clients
Try these six ways to keep tabs on current customers and score additional ones.
Simple Ways to Master Technology and Create True Fans
How many 'true fans' do you need to be successful if you are a small business? Kevin Kelly has the answer.
The Science of Building Buyer Personas (Infographic)
Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
Control What You Can
The One-Week Road Test to See If You're Entrepreneurial Material
You're brimming with excitement and dying to take a spin in your newly imagined role as a business owner launching a business. Here's the five-pronged course you must pass.
Small Business - Big Impact
How to Make Someone Want to Do Business With You
Here's how to attract customers, so your sales process becomes as simple as saying 'yes' when they beg to hire you.
Do You Know Where Your Buyers Hang Out Online?
The challenge of finding your buyers to deliver the most targeted advertisements directly has never been harder.
For a Winning Product Launch, Address Genuine Customer Needs
To successfully unveil a new entry in the marketplace, figure out how to best solve people's problems.
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