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News and Articles About Finding Customers
Strategy Is Not a To-Do List
Don't simply go through the motions of customer development. You should have a deep understanding of the purpose behind it.
Beat Burnout But Score Results
It's the mad dash at the end of the year, when you push to make it a profitable one. Follow these five steps to build your business effectively.
2 Rules for Engineering Exceptional Upsides
A sale goes through many stages before the close. But you won't get past the first step without raising customer awareness in these key ways.
The 5 Secrets to Making Larger Sales
One of the greatest points of distinction between top sales performers and everyone else is average sale size. Here is how to increase your sales deals.
How to Pick the 'Right' Clients and Stand Out Among the Competition
Entrepreneurs need to identify clients who will be as enamored with your services as you'd like them to be. Here are some tips.
Grow Your Business a Thousandfold in One Year With Content Marketing
Start off sharing your ideas in a blog or as a contributor. Speaking engagements may follow.
2 Simple Rules to Follow When Developing a Market Segmentation
To get ahead of the competition, find the customers that will be most interested in your product or service.
Doug and Polly White
Ask the Expert
The Best Way to Market a Niche Company
To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
18 Resources to Help You Become Amazing at Acquiring New Customers
An effective user acquisition strategy is the holy grail for launching any new product or company. Here are the tools you'll need to do it right.
3 Ways to Make an Offer Your Prospects Can't Refuse
By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
Turn Prospects Into Customers With These 8 Tips
Your website won't always hook potential clients. Sometimes, you'll need to jump in to assist and get them to bite.
4 Steps to Identifying -- and Engaging – Your Core Customers
For a startup to succeed, it is imperative that an entrepreneur establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change.
Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence
Businesses need to respect today's informed customers.
The Top 5 Errors Made by Money-Losing Ecommerce Sites
Success is never guaranteed in online marketing but avoiding these common errors makes it much likelier.
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