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News and Articles About Finding Customers
Don't Ask for Money Until You Assemble a Focus Group
A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.
Peter S. Cohan
Take This Systematic Approach to Identify Your Ideal Customer
The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
The 5 Types of Customers Fatal to Startups and How Employees Attract Them
Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
6 Key Questions You Need to Answer Before Pitching an Enterprise Client
The payoff for landing a large company as a customer is huge, but a lack of preparation can seriously jeopardize future opportunities.
How to Regroup When You've Lost Your Way
Should your company falter, here's how you can get it back on track.
What to Do When You Lose a Client
Losing a client is a disappointment. But it can also be a growth opportunity if you truly listen, learn, and embrace the new possibilities that present themselves.
5 Strategies to Instill Brand Loyalty in Today's Young Customers
Capturing market share from established brands is not as difficult as you might think.
5 Fundamentals Successful Entrepreneurs Build Into Their Strategy
Business is a minefield of what we can't anticipate or control. The key is building that into your plan and, more importantly, your backup plan.
5 Unconventional Ways to Make Your Marketing 'Stickier'
To separate yourself from the pack and stand out where others don't, you need to be different, but not too different.
Strategy Is Not a To-Do List
Don't simply go through the motions of customer development. You should have a deep understanding of the purpose behind it.
Beat Burnout But Score Results
It's the mad dash at the end of the year, when you push to make it a profitable one. Follow these five steps to build your business effectively.
2 Rules for Engineering Exceptional Upsides
A sale goes through many stages before the close. But you won't get past the first step without raising customer awareness in these key ways.
The 5 Secrets to Making Larger Sales
One of the greatest points of distinction between top sales performers and everyone else is average sale size. Here is how to increase your sales deals.
How to Pick the 'Right' Clients and Stand Out Among the Competition
Entrepreneurs need to identify clients who will be as enamored with your services as you'd like them to be. Here are some tips.
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