Finding Customers

4 Ways to Make Your Business a Powerful Customer Magnet
Finding Customers

4 Ways to Make Your Business a Powerful Customer Magnet

Attract new customers super fast with these techniques.
Chip R. Bell
Apple Wants to Expand Its Footprint in the Workplace
Finding Customers

Apple Wants to Expand Its Footprint in the Workplace

In an apparent effort to offset a gradual deceleration in growth, Apple is pushing hard to win more corporate clients.
Smoke and Mirrors: How to Sell Without Selling
Sales Strategies

Smoke and Mirrors: How to Sell Without Selling

Salespeople that focus on consultative selling behaves more like a consultant, giving genuinely useful advice to customers, rather than a salesman en route to bigger commissions.
How You Should Be Marketing to the Visually Impaired
Marketing Strategies

How You Should Be Marketing to the Visually Impaired

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Lisa Hoover McGreevy
How to Get an Enormous User Base Without Spending a Dime on Marketing
Growth Strategies

How to Get an Enormous User Base Without Spending a Dime on Marketing

It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
Pierre-Fran├žois Verley
6 Ways to Land Your First Client
Finding Customers

6 Ways to Land Your First Client

As a new entrepreneur, to obtain referrals you have to have clients. But where do you get started?
5 Ways to Get Your First Customer
Customers

5 Ways to Get Your First Customer

The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.
Diana Kander
Don't Ask for Money Until You Assemble a Focus Group
Raising Capital

Don't Ask for Money Until You Assemble a Focus Group

A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.
Peter S. Cohan
Take This Systematic Approach to Identify Your Ideal Customer
Marketing

Take This Systematic Approach to Identify Your Ideal Customer

The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
Larry Alton
The 5 Types of Customers Fatal to Startups and How Employees Attract Them
Customer Service

The 5 Types of Customers Fatal to Startups and How Employees Attract Them

Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
Matt Straz
Enterprise Tech

6 Key Questions You Need to Answer Before Pitching an Enterprise Client

The payoff for landing a large company as a customer is huge, but a lack of preparation can seriously jeopardize future opportunities.
Allison Engel
How to Regroup When You've Lost Your Way
Survival Strategies

How to Regroup When You've Lost Your Way

Should your company falter, here's how you can get it back on track.
Kate Swoboda
What to Do When You Lose a Client
Customers

What to Do When You Lose a Client

Losing a client is a disappointment. But it can also be a growth opportunity if you truly listen, learn, and embrace the new possibilities that present themselves.
Dorie Clark
5 Strategies to Instill Brand Loyalty in Today's Young Customers
Customer Loyalty

5 Strategies to Instill Brand Loyalty in Today's Young Customers

Capturing market share from established brands is not as difficult as you might think.
Peter Gasca