According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
As a new entrepreneur, to obtain referrals you have to have clients. But where do you get started?
The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.
A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.
The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
The payoff for landing a large company as a customer is huge, but a lack of preparation can seriously jeopardize future opportunities.
Should your company falter, here's how you can get it back on track.
Losing a client is a disappointment. But it can also be a growth opportunity if you truly listen, learn, and embrace the new possibilities that present themselves.
Capturing market share from established brands is not as difficult as you might think.
Business is a minefield of what we can't anticipate or control. The key is building that into your plan and, more importantly, your backup plan.
To separate yourself from the pack and stand out where others don't, you need to be different, but not too different.
Don't simply go through the motions of customer development. You should have a deep understanding of the purpose behind it.