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Today's Most Read
When It Comes to Sales, the Phone Is Your Most Powerful Tool
Use a Millennial Mindset to Create All-Access Events
6 Practical Steps to Learning How to Build a Startup
Meet Y Combinator's Bold Whiz Kid Boss
How to Lead and Succeed by Expecting Your Best
News and Articles About Finding Customers
How to Get an Enormous User Base Without Spending a Dime on Marketing
It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
6 Ways to Land Your First Client
As a new entrepreneur, to obtain referrals you have to have clients. But where do you get started?
5 Ways to Get Your First Customer
The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.
Don't Ask for Money Until You Assemble a Focus Group
A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.
Peter S. Cohan
Take This Systematic Approach to Identify Your Ideal Customer
The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
The 5 Types of Customers Fatal to Startups and How Employees Attract Them
Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
6 Key Questions You Need to Answer Before Pitching an Enterprise Client
The payoff for landing a large company as a customer is huge, but a lack of preparation can seriously jeopardize future opportunities.
How to Regroup When You've Lost Your Way
Should your company falter, here's how you can get it back on track.
What to Do When You Lose a Client
Losing a client is a disappointment. But it can also be a growth opportunity if you truly listen, learn, and embrace the new possibilities that present themselves.
5 Strategies to Instill Brand Loyalty in Today's Young Customers
Capturing market share from established brands is not as difficult as you might think.
5 Fundamentals Successful Entrepreneurs Build Into Their Strategy
Business is a minefield of what we can't anticipate or control. The key is building that into your plan and, more importantly, your backup plan.
5 Unconventional Ways to Make Your Marketing 'Stickier'
To separate yourself from the pack and stand out where others don't, you need to be different, but not too different.
Strategy Is Not a To-Do List
Don't simply go through the motions of customer development. You should have a deep understanding of the purpose behind it.
Beat Burnout But Score Results
It's the mad dash at the end of the year, when you push to make it a profitable one. Follow these five steps to build your business effectively.
Starting a Business
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