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Start Your Engines

Choose the right business for you, and you'll be on your way to success.

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This story appears in the December 1996 issue of Business Start-Ups magazine.

Brainstorming and selecting the type of business you will start is key to becoming successfully self-employed. It involves discovering the business that fits you best and finding out whether there are enough customers willing to pay good money for your offerings.

"When clients are trying to decide what kind of business to start, I have them list what they consider to be their strongest talents, skills, and educational experiences," explains Jean Wall, a business counselor with the University of Alaska Small Business Development Center located in Anchorage. "If they've produced a list of four or five different types of businesses they feel they're interested in, I have them do a self-evaluation to determine how well their current abilities, talents and education meet the needs of the businesses they've identified. Personal interest in the ultimate business is important, too. The business idea that makes the greatest match overall with these criteria is an excellent starting point."

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