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Global Warming

Franchising heats up around the world.

This story appears in the April 1997 issue of Entrepreneur. Subscribe »

For franchisors, the promised land is one that is ripe with untouched territories and teeming with inhabitants eager for a taste of franchising's fruits, a place where ugly words like "encroachment" and "saturation" have not yet been uttered. Imagine, then, the excitement--nay, the elation--ringing through franchise systems across the United States as the world opens its arms to embrace the joy franchising offers.

Like explorers of old, American franchisors are striking out in a race to claim these lands for their own. "If you had to pick one trend in terms of where franchising is going in the next 10 years, the real growth is going to be in markets outside the United States," says Mark Siebert, president of Francorp Inc., an Olympia Fields, Illinois-based international management consulting firm specializing in franchising.

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