Subscribe to Entrepreneur for $5
Subscribe

Star Quality

Starring in your own commercials could be the road to fame . . . and fortune.

By
This story appears in the May 1997 issue of Entrepreneur. Subscribe »

Have you ever seen someone on a TV commercial and said to yourself, "Hey, I could do that"? Well, if what you saw was a person doing a commercial for their own business, then maybe you should do that.

Marketing pros tell us that when business owners can effectively tell their own story, the consumer develops a personal connection that frequently results in more sales. People like to do business with people they know--even if only through television or radio.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Get 3 months free with code zendesk

Presented by Zendesk

Champions of Customer Service zendesk

Entrepreneur Editors' Picks