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Star Quality

Starring in your own commercials could be the road to fame . . . and fortune.

This story appears in the May 1997 issue of Entrepreneur. Subscribe »

Have you ever seen someone on a TV commercial and said to yourself, "Hey, I could do that"? Well, if what you saw was a person doing a commercial for their own business, then maybe you should do that.

Marketing pros tell us that when business owners can effectively tell their own story, the consumer develops a personal connection that frequently results in more sales. People like to do business with people they know--even if only through television or radio.

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