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This story appears in the December 1997 issue of Entrepreneur. Subscribe »

Cyberspace keeps getting more crowded: By the end of 1997, a staggering 82 million PCs will be hooked up to the Internet, according to survey data compiled by research firm Dataquest. What's more, Dataquest predicts 268 million computers will be on the Net by 2001.

With numbers like that, advertisers are flocking to the Web. At what cost? Less than you might think. The cost per thousand viewers for putting an ad on a site averaged $39.35 during September, according to Focalink, a Palo Alto, California, provider of Web advertising solutions and software. Focalink reports the big winners in the ad derby are music-oriented sites, which charge premium rates. Gaining ground are sites filled with classified ads, which are often ranked among the Web's top sites.

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