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Hit Or Myth?

Learning to distinguish facts from fables for your marketing campaign.

This story appears in the December 1997 issue of Entrepreneur. Subscribe »

There are many marketing myths that ought to be tucked away where you keep the collected works of the Brothers Grimm and Mother Goose. They may be fun to read, but they're disastrous to any marketing campaign. Here are 10 of them:

1. Myth: It's good to have a lot of white space in advertisements, brochures and other printed material.

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