Jay Conrad Levinson
The late Jay Conrad Levinson is the Father of Guerrilla Marketing. His books have sold more than 21 million copies worldwide, appear in 62 languages, and have become the most powerful brand in the history of marketing. He was the chairman of Guerrilla Marketing International. Learn more at gmarketing.com.
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Give Web Users What They Really Want
Most people go online with a goal in mind. Learn to capitalize on their habits.
What Marketing Is and Is Not
Knowing the difference is the first step in creating a successful campaign.
The Essentials of Guerrilla Marketing
Implement these building blocks to create a successful campaign.
Learn to Market More Creatively
Knowledge of your industry can bring originality to your business.
Here's the Plan
5 minutes are all you need to create a top-notch marketing plan--and get your business ready for success.
Coupons and Contests
Who can say no to a free gift? Find out why coupons and prize give-aways are good for business.
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