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Perfect Pitch

Still hitting the wrong note with investor presentations? Try these expert tips.

This story appears in the March 1998 issue of Entrepreneur. Subscribe »

Though they started their company just eight years ago while still enrolled at Temple University in Philadelphia, Future Graph Inc. founders Bob Blitshtein and Steve Boymel are now software industry veterans. The company started life with a single software product, titled f(g) Scholar, to help students with math and science. Today, Southampton, Pennsylvania-based Future Graph is an emerging publisher and developer of math and science educational software aggressively sold in retail stores.

On the path from obscurity in a college dorm to entrepreneurial success, the pair became experts in another discipline, as well: raising money. According to Blitshtein, since the founding of Future Graph, he and partner Boymel have raised approximately $2 million in more than a dozen separate financings, ranging from grants to loans to equity investments by high-net-worth angels and venture capital firms alike. The partners credit much of their money-raising success to their winning presentation. "There's no doubt about it," says Blitshtein. "We've made our presentation to investors hundreds of times over the years."

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