Subscribe to Entrepreneur for $5

How To: Find Distributors

These middlemen can get your product on store shelves. Here's how.

This story appears in the July 1998 issue of Business Start-Ups magazine.

When Ronn King started his own company to make a new type of paint mixer, the toughest part wasn't coming up with the idea--or even figuring out how to manufacture it. The toughest part was persuading retailers to stock it.

Most national retail chains would rather buy a hundred products from one supplier than one product each from a hundred different suppliers. So small manufacturers have a tough time breaking into the game, says King, 47, co-founder of Site-b in Spokane, Washington.

Continue Reading This Article—And Everything on Entrepreneur!

Become a member to get unlimited access to for less than $1 per week* and support the voices you want to hear more from.*Billed annually at $49/year. Cancel anytime.