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Lesson Plans

Boost sales by educating customers on your product.

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This story appears in the June 2006 issue of Entrepreneur. Subscribe »

When Mary Cassinelli moved her herbal products shop, Dandelion Botanical Company, to its current Seattle location, she was looking for a way to attract customers. Remembering that the seminars she held at her previous location always resulted in increased sales, she ramped up her "edu-selling" efforts.

"We'll reach more than 200 students this year," says Cassinelli, 38.

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