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Smart Ideas 05/06

Thrill-seeking adventures, rockin' music classes and more

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This story appears in the May 2006 issue of Entrepreneur. Subscribe »

Adventure Venture
What: Gift certificates redeemable for a variety of memorable experiences
Who: Gavin Bishop, Michelle Geib and Robb Young of Xperience Days
Where: Hoboken, New Jersey
When: Started in January 2005

Though the multimillion-dollar gift-giving market will never cease to exist, gift-giving patterns change as often as the latest fashion trends. In recent years, research shows consumers are looking for gifts that are unique--not your run-of-the-mill department-store gift cards. As one of the first companies to catch on to this trend, Xperience Days lets customers give an opportunity of a lifetime as a gift.

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