Subscribe to Entrepreneur for $5
Subscribe

8 Ways to Improve Your Visibility

Your business may be on a budget, but you can still pump up your visibility. These 8 proven tactics will get you noticed on the cheap.

By
This story appears in the May 2006 issue of Entrepreneur. Subscribe »

Do you have ambitious growth plans for your company, but a limited marketing budget? There's no need to compromise your goals. There are lots of great, budget-smart tactics that will put your business on the fast track--even if you don't have deep pockets. Here's a list of eight proven marketing tools and tactics specially created for the budget-conscious entrepreneur.

1. Customer rewards: Since it may cost as much as five times more to win a new customer than to retain an old one, customer reward programs are a lower-cost alternative to acquisition marketing. Create and actively promote a loyalty program that rewards on enrollment and then provides graduated incentives to your best customers. To keep customers coming back, provide in-kind rewards rather than gifts from other vendors.

Continue Reading With an Entrepreneur Subscription Now 40% Off—Use Code SAVE40

Become a member to get unlimited access and support the voices you want to hear more from. Subscribe to Entrepreneur for just $49/year $29/year.

Not ready for an annual subscription?
Get 3 months free with code ZENDESK

Presented by zendesk

Not ready for an annual subscription? Get 3 months free with code
 ZENDESK