Kim T. Gordon
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Quiz: Test Your Marketing I.Q.
Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth explanations provided by our marketing expert.
How to Start a Cause-Marketing Campaign
Four ways to give back to the community, while boosting business.
Four Marketing Tips from Your Dog
Why Fido is starring in more ads and what it means for your business.
Seven Ways to Energize Sales
When revenue hits a rut, consider these tips to help you jump-start your sales.
Five Ways to Outshine the Competition
Meet customers' needs in these critical areas to stand out from the crowd.
Make Live Events Part of Your Marketing
Face-to-face experiences can have a big impact on your business.
Marketers, Meet Your Future Customers
Young consumers and Latinos are fueling the economic recovery.
Customer Loyalty Brings Long-Term Sales
The newest insights into loyalty programs reveal the best ways to engage customers.
Marketing and Sales Must Work in Unison
Follow these tips for creating promotional materials that work as hard as you do.
The Power to Change Communities
A cause marketing campaign can increase your businesses sales and drive good publicity.
Identify New Consumer Norms
The recession has changed how customers shop, possibly forever.
Treat the Media Like Your Best Customers
Learn what you can do to help them, and they'll return the favor.
Use Coupons to Lure Last-Minute Buyers
Woo penny-pinching consumers and overcome slow sales with a great coupon offer.
Online Advertising Made Simple
Follow these essential tips for an online campaign that increases sales.
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