About Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
More From Kim T. Gordon
Quizzes
Quiz: Test Your Marketing I.Q.
Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth explanations provided by our marketing expert.
Small Business Heroes
How to Start a Cause-Marketing Campaign
Four ways to give back to the community, while boosting business.
Small Business Heroes
Four Marketing Tips from Your Dog
Why Fido is starring in more ads and what it means for your business.
Marketing
Seven Ways to Energize Sales
When revenue hits a rut, consider these tips to help you jump-start your sales.
Small Business Heroes
Five Ways to Outshine the Competition
Meet customers' needs in these critical areas to stand out from the crowd.
Starting a Business
Make Live Events Part of Your Marketing
Face-to-face experiences can have a big impact on your business.
Starting a Business
Marketers, Meet Your Future Customers
Young consumers and Latinos are fueling the economic recovery.
Small Business Heroes
Customer Loyalty Brings Long-Term Sales
The newest insights into loyalty programs reveal the best ways to engage customers.
Small Business Heroes
Marketing and Sales Must Work in Unison
Follow these tips for creating promotional materials that work as hard as you do.
Marketing
The Power to Change Communities
A cause marketing campaign can increase your businesses sales and drive good publicity.
Marketing
Identify New Consumer Norms
The recession has changed how customers shop, possibly forever.
Marketing
Treat the Media Like Your Best Customers
Learn what you can do to help them, and they'll return the favor.
Marketing
Use Coupons to Lure Last-Minute Buyers
Woo penny-pinching consumers and overcome slow sales with a great coupon offer.
Marketing
Online Advertising Made Simple
Follow these essential tips for an online campaign that increases sales.