Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

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Quiz: Test Your Marketing I.Q.

Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth explanations provided by our marketing expert.


How to Start a Cause-Marketing Campaign

Four ways to give back to the community, while boosting business.


Four Marketing Tips from Your Dog

Why Fido is starring in more ads and what it means for your business.


Seven Ways to Energize Sales

When revenue hits a rut, consider these tips to help you jump-start your sales.


How to Send the Right Message

Make over your brand using these smart tips.


Five Ways to Outshine the Competition

Meet customers' needs in these critical areas to stand out from the crowd.

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