Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is
Maximum Marketing, Minimum Dollars
From the buy to the spot, get expert advice on how to run a successful radio ad campaign.
Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website.
Looking for answers on the best advertising media to use for your business? These four questions will point you in the right direction.
Looking for ways to get people talking about your products? The new social shopping trend can help you build buzz.
Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
Cut to the chase with these tips to reach prospects who are ready to buy.
What do your salespeople need to succeed? Give them a toolkit that helps them out during every step of the sale.
Take this quick quiz to learn important tips for growing your business by marketing the smart way.
Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night.
Out with the old and in with ads that produce results. Just follow these four important rules.
And as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.
An inside look at the latest marketing trends that'll help you boost your business in the coming year
It's not just for local advertisers anymore--with online radio and simulcasting, you can now broadcast your message to millions.
6 tips for composing a sales letter that'll hit the right note with your customers
Time is money, so don't waste yours. Focus on the prospects most likely to pay off.
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