Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is
Maximum Marketing, Minimum Dollars
Are you getting the most out of your direct-mail campaign? Follow this advice and post record returns on your efforts.
PR is a do-it-yourself job when you use one of these 3 tactics.
Create emotionally invested customers by injecting your unique personality into every aspect of your business.
A simple, 4-step competitive analysis will help you rise above the pack.
When customers ask "why should I buy?" you can win their dollars--and their loyalty--by showing your competitive advantage.
Don't wait until business dips to start marketing. Begin today using these 3 important principles to develop your core message.
Online marketing is key to business success. Here's how to get started.
In advertising, a good man is sometimes hard to find. So avoiding the stereotype trap can pay off with a barrage of male customers.
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© 2017 Entrepreneur Media, Inc.