And Another Thing . . . Successful marketing takes more than a monster budget.
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It happens every single day: Two businesses with similarmarketing budgets conduct extensive direct-mail campaigns. Whileone of the companies realizes only less than a 1 percent increasein sales, the other somehow manages a 20 percent increase and thenturns each one of those newly acquired accounts into a loyal,repeat customer.
Why do some companies succeed brilliantly in their marketingefforts while others fail? Let's face it, many entrepreneurshave access to the same tools and resources, but the ones whosucceed know how to pull them all together to make their marketingwork. Here's a look at the nine elements at the heart of truemarketing success:
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