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The Structure Of A Marketing Plan Homebased expert Kim T. Gordon answers our reader's question: How do I create a marketing plan?
By Kim T. Gordon •
Opinions expressed by Entrepreneur contributors are their own.
Question: How do I construct a marketing plan, and what's the best concise book on beginning marketing?
Yoon Li
Kuala Lumpur, Malaysia
Answer: The best format for a marketing plan incorporates five sections, from an overview through a written budget. Follow this formula for a clear, workable plan:
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