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What makes a venture capitalist tick?

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This story appears in the September 1998 issue of Entrepreneur. Subscribe »

To separate itself from the growing pack of companies creating software programs and Web sites that help entrepreneurs find venture capital, DataMerge Inc. is honing its investigative reporting skills. The company's VentureTrack 2000 CD-ROM goes beyond the norm, delving into what motivates more than 500 venture capitalists to fund companies.

DataMerge uncovered the reasons venture capitalists funded deals by interviewing the investors, as well as people who had obtained financing from them, says founder Spencer Kluesner. The result? VentureTrack 2000, which is ideal for high-growth companies seeking $1 million to $5 million, according to Kluesner. There are several versions available; the edition tailored to entrepreneurs ($149) includes venture capitalist contact information, investment criteria and an overview of their portfolio companies as well as investor search software.

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