Truth Be Told

A new virtual marketplace takes the subjectivity out of valuing a business.
Magazine Contributor
1 min read
Opinions expressed by Entrepreneur contributors are their own.

This story appears in the December 2006 issue of Entrepreneur. Subscribe »

For entrepreneurs who have ever wondered what their companies are really worth, Peter J. Leitner has an answer--actually, he has several answers. Leitner is founder and CEO of Princeton, New Jersey based Numeria Management LLC, the world's first "Prediction Market" for valuing businesses and corporate assets. By aggregating the work of several independent and competing analysts, Numeria provides business owners with the most objective market-based valuations possible. Because traditional business appraisals are highly subjective (and can be unduly influenced by company executives), Numeria strives to provide a more transparent and holistic approach.

"We turned the whole process upside down," says Leitner, 42. "By putting a marketplace between the analyst and the client, it serves as a buffer so analysts can seek and provide objective information, and clients have an opportunity to hear the truth." Numeria's revealing process can also provide insight into what would make the business stronger and more valuable.

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

3 Ways to Work in Weed Without Ever Touching The Plant