Truth Be Told

A new virtual marketplace takes the subjectivity out of valuing a business.
Magazine Contributor
1 min read

This story appears in the December 2006 issue of Entrepreneur. Subscribe »

For entrepreneurs who have ever wondered what their companies are really worth, Peter J. Leitner has an answer--actually, he has several answers. Leitner is founder and CEO of Princeton, New Jersey based Numeria Management LLC, the world's first "Prediction Market" for valuing businesses and corporate assets. By aggregating the work of several independent and competing analysts, Numeria provides business owners with the most objective market-based valuations possible. Because traditional business appraisals are highly subjective (and can be unduly influenced by company executives), Numeria strives to provide a more transparent and holistic approach.

"We turned the whole process upside down," says Leitner, 42. "By putting a marketplace between the analyst and the client, it serves as a buffer so analysts can seek and provide objective information, and clients have an opportunity to hear the truth." Numeria's revealing process can also provide insight into what would make the business stronger and more valuable.

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.